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I am a data-driven acquisition and performance marketing manager and digital project manager with over 15 years of experience in developing, executing, and optimizing digital marketing and acquisition campaigns. I specialize in setting up customer journeys, lead generation and conversion optimization, with a strong focus on delivering measurable results and collaborating with internal and external stakeholders. Throughout my career, I have led both interim and permanent roles across diverse industries, building and executing digital strategies that align marketing propositions with business goals and strategic partnerships. I am passionate about turning data into actionable insights and driving growth through hands-on experimentation and cross-functional collaboration.…I am a data-driven acquisition and performance marketing manager and digital project manager with over 15 years of experience in developing, executing, and optimizing digital marketing and acquisition campaigns. I specialize in setting up customer journeys, lead generation and conversion optimization, with a strong focus on delivering measurable results and collaborating with internal and external stakeholders. Throughout my career, I have led both interim and permanent roles across diverse industries, building and executing digital strategies that align marketing propositions with business goals and strategic partnerships. I am passionate about turning data into actionable insights and driving growth through hands-on experimentation and cross-functional collaboration.

Wouter T.H. Gruijters

Digital Marketer, Growth Marketer, Marketing Strategist, +2

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I am a data-driven acquisition and performance marketing manager and digital project manager with over 15 years of experience in developing, executing, and optimizing digital marketing and acquisition campaigns. I specialize in setting up customer journeys, lead generation and conversion optimization, with a strong focus on delivering measurable results and collaborating with internal and external stakeholders. Throughout my career, I have led both interim and permanent roles across diverse industries, building and executing digital strategies that align marketing propositions with business goals and strategic partnerships. I am passionate about turning data into actionable insights and driving growth through hands-on experimentation and cross-functional collaboration.…I am a data-driven acquisition and performance marketing manager and digital project manager with over 15 years of experience in developing, executing, and optimizing digital marketing and acquisition campaigns. I specialize in setting up customer journeys, lead generation and conversion optimization, with a strong focus on delivering measurable results and collaborating with internal and external stakeholders. Throughout my career, I have led both interim and permanent roles across diverse industries, building and executing digital strategies that align marketing propositions with business goals and strategic partnerships. I am passionate about turning data into actionable insights and driving growth through hands-on experimentation and cross-functional collaboration.

Available to hire

I am a data-driven acquisition and performance marketing manager and digital project manager with over 15 years of experience in developing, executing, and optimizing digital marketing and acquisition campaigns. I specialize in setting up customer journeys, lead generation and conversion optimization, with a strong focus on delivering measurable results and collaborating with internal and external stakeholders.

Throughout my career, I have led both interim and permanent roles across diverse industries, building and executing digital strategies that align marketing propositions with business goals and strategic partnerships. I am passionate about turning data into actionable insights and driving growth through hands-on experimentation and cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Dutch

Fluent

English

Advanced

German

Advanced

Work Experience

Head Digital Strategy at Siemens Nederland

December 31, 2024 - October 11, 2025

Ontwikkelen en implementeren van de digitale roadmap gericht op datagedreven acquisitie en groei. Beheren en optimaliseren van de digitale proposities en campagnes om nieuwe klanten te werven en bestaande relaties te versterken. KPI’s (o.a. conversie, ROI) monitoring en verbetering door inzet van data-analyse en optimalisatie van de customer journey.

Co-Founder CTO/CMO at TRXmeds

January 1, 2024 - Present

Verantwoordelijk voor de ontwikkeling van het inkoopplatform tussen farmaceuten en apothekers. Ontwikkelen en implementeren van de marketing- en groeistrategie, positionering van zowel de merken TRXmeds en ApotheekDomein. Stakeholdermanagement met farmaceuten, apothekers en strategische partnerships.

a.i. Digital Project Manager at TNO

December 31, 2023 - October 11, 2025

Ontwikkeling van employer branding en digitale proposities met acquisitiefocus. Datagedreven marketingaanpak voor zichtbaarheid en instroom nieuwe medewerkers. Stakeholdermanagement en advisering over digitale campagnes.

a.i. Senior Digital Project Manager at Yacht

December 31, 2020 - October 11, 2025

Ontwikkel en van de strategische digitale proposities gericht op acquisitie en merkpositionering. Eindverantwoordelijk voor de marketingactiviteiten voor de community Urban-Innovators, inclusief campagnes en content creatie. KPI’s bewaakt en optimalisaties uitgevoerd voor groei in bereik van community, >13,000 leden.

a.i. Senior Digital Consultant at SAP Nederland

December 31, 2018 - October 11, 2025

Beheren en optimaliseren van de digitale kanalen met focus op acquisitie en conversie. Verantwoordelijk voor creatie en beheer van online campagnes en contentdistributie. Stakeholdermanagement en advies over data gedreven marketingstrategieën.

a.i. Digital Marketing Manager at Alliander

December 31, 2017 - October 11, 2025

Opzetten en uitvoeren van digitale acquisitiecampagnes gericht op conversie en leadgeneratie. Toepassing van growth hacking-technieken en optimalisatie van online journeys. Resultaat: structurele verhoging van online conversiepercentages en betrokkenheid.

Marketing Manager at Rabobank Bollenstreek

December 31, 2016 - October 11, 2025

Verantwoordelijk voor het strategische en operationele marketingplan met focus op digitale acquisitie en klantactivatie. Uitvoering van campagnes gericht op coöperatieve positionering en ledenwerving. Samenwerking met interne en externe partners voor optimale zichtbaarheid.

a.i. Senior Digital Marketer at St. Antonius Ziekenhuis

December 31, 2016 - October 11, 2025

Uitrolen van de digitale marketingstrategie voor Orthopedie met focus op patiëntacquisitie. Ontwikkel en van online journeys en campagnes gericht op nieuwe instroom Moeder-Kind kliniek. Campagne-optimalisatie op basis van KPI’s en conversie.

Online Marketeer at Reggefiber / KPN

December 31, 2014 - October 11, 2025

Verantwoordelijk voor het strategische en operationele marketingplan met focus op digitale acquisitie en klantactivatie van nieuwe glasvezelabonnementen. Uitvoering van campagnes Midden-Nederland gericht op coöperatieve positionering en ledenwerving. Samenwerking met interne en externe partners.

Online Marketeer at Medinova Klinieken

December 31, 2012 - October 11, 2025

Verantwoordelijk voor de website en (nieuwe) app, gericht op nieuwe instroom van patiënten. Ontwikkeling van acquisitiecampagnes en customer journeys. Meetbare groei in online leads en afspraken door datagedreven optimalisaties. Verantwoordelijk voor het bedenken en uitvoeren van eerste Twitterspreekuur in Nederland.