I'm Catherine McBride, a senior graphic designer with 10+ years of experience shaping brand, packaging, and digital marketing assets for retail and lifestyle brands. I translate strategy into compelling visuals across print, packaging, web, and social platforms, balancing creative vision with production realities and a commitment to environmentally conscious and socially responsible design. I thrive in collaborative environments, leading in-house and freelance designers to deliver on-brand work on tight deadlines. I’m passionate about sustainable design practices and helping teams reach marketing goals through strong design systems and clear communication.…

Catherine McBride

I'm Catherine McBride, a senior graphic designer with 10+ years of experience shaping brand, packaging, and digital marketing assets for retail and lifestyle brands. I translate strategy into compelling visuals across print, packaging, web, and social platforms, balancing creative vision with production realities and a commitment to environmentally conscious and socially responsible design. I thrive in collaborative environments, leading in-house and freelance designers to deliver on-brand work on tight deadlines. I’m passionate about sustainable design practices and helping teams reach marketing goals through strong design systems and clear communication.…

Available to hire

I’m Catherine McBride, a senior graphic designer with 10+ years of experience shaping brand, packaging, and digital marketing assets for retail and lifestyle brands. I translate strategy into compelling visuals across print, packaging, web, and social platforms, balancing creative vision with production realities and a commitment to environmentally conscious and socially responsible design.

I thrive in collaborative environments, leading in-house and freelance designers to deliver on-brand work on tight deadlines. I’m passionate about sustainable design practices and helping teams reach marketing goals through strong design systems and clear communication.

See more

Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing & Senior Graphic Designer at EAB Tool Co.
August 1, 2025 - October 8, 2025
Designed and produced packaging across a full product line of power tool accessories, ensuring cohesive brand presentation and retail readiness. Developed creative assets for Point-of-Purchase displays, signage, and endcaps used by major retail partners. Collaborated with marketing and sales to produce brochures, catalogues, and sell sheets supporting sales initiatives. Maintained company websites using a custom CMS and Shopify; supported intranet management via SharePoint. Supervised in-house and freelance designers to ensure consistent design standards and on-time delivery.
Senior Graphic Designer at Eco Edge Developments Ltd.
October 1, 2022 - October 8, 2025
Led creative design for real estate marketing materials including brochures, catalogues, and digital project presentations. Partnered with 3D artists and creative directors to develop conceptual visual solutions for diverse projects. Produced 2D renderings and maps from architectural SketchUp files for high-profile development sites. Assisted in multimedia projects, including production coordination for music videos.
Manager, Creative Services at Sugoi Performance Apparel
July 1, 2018 - October 8, 2025
Planned and managed seasonal photo and video shoots from concept to delivery. Designed creative assets for packaging, catalogues, and digital campaigns across multiple apparel brands. Introduced a project management system to streamline creative requests and improve workflow efficiency. Developed interim brand standards and implemented consistency across packaging, POP, and marketing materials.
Manager, Graphic Design / CRM Creative Services at Arc’teryx Equipment Inc.
May 1, 2015 - October 8, 2025
Collaborated on a major rebrand initiative, including packaging and advertising redesign. Directed the creation of new HTML email campaigns and B2B communications within strict brand standards. Managed a team of four designers and one coordinator; trained junior designers and marketing specialists. Partnered cross-functionally to align creative output with product launches and seasonal campaign timelines.
Marketing & Senior Graphic Designer at EAB Tool Co.
August 1, 2025 - October 8, 2025
Designed and produced packaging across a full product line of power tool accessories, ensuring cohesive brand presentation and retail readiness. Developed creative assets for Point-of-Purchase displays, signage, and endcaps used by major retail partners. Collaborated with marketing and sales to produce brochures, catalogues, and sell sheets supporting sales initiatives. Maintained company websites using a custom CMS and Shopify; supported intranet management via SharePoint. Supervised in-house and freelance designers to ensure consistent design standards and on-time delivery.
Senior Graphic Designer at Eco Edge Developments Ltd.
October 1, 2022 - October 8, 2025
Led creative design for real estate marketing materials including brochures, catalogues, and digital project presentations. Partnered with 3D artists and creative directors to develop conceptual visual solutions for diverse projects. Produced 2D renderings and maps from architectural SketchUp files for high-profile development sites. Assisted in multimedia projects, including production coordination for music videos.
Manager, Creative Services at Sugoi Performance Apparel
July 1, 2018 - October 8, 2025
Planned and managed seasonal photo and video shoots from concept to delivery. Designed creative assets for packaging, catalogues, and digital campaigns across multiple apparel brands. Introduced a project management system to streamline creative requests and improve workflow efficiency. Developed interim brand standards and implemented consistency across packaging, POP, and marketing materials.
Manager, Graphic Design / CRM Creative Services at Arc’teryx Equipment Inc.
May 1, 2015 - October 8, 2025
Collaborated on a major rebrand initiative, including packaging and advertising redesign. Directed the creation of new HTML email campaigns and B2B communications within strict brand standards. Managed a team of four designers and one coordinator; trained junior designers and marketing specialists. Partnered cross-functionally to align creative output with product launches and seasonal campaign timelines.
Marketing & Senior Graphic Designer at EAB Tool Co.
August 1, 2025 - October 8, 2025
Designed and produced packaging across a full product line of power tool accessories, ensuring cohesive brand presentation and retail readiness. Developed creative assets for Point-of-Purchase displays, signage, and endcaps used by major retail partners. Collaborated with marketing and sales to produce brochures, catalogues, and sell sheets supporting sales initiatives. Maintained company websites using a custom CMS and Shopify; supported intranet management via SharePoint. Supervised in-house and freelance designers to ensure consistent design standards and on-time delivery.
Senior Graphic Designer at Eco Edge Developments Ltd.
October 1, 2022 - October 8, 2025
Led creative design for real estate marketing materials including brochures, catalogues, and digital project presentations. Partnered with 3D artists and creative directors to develop conceptual visual solutions. Produced 2D renderings and maps from architectural SketchUp files for high-profile development sites. Assisted in multimedia projects, including production coordination for music videos.
Manager, Creative Services at Sugoi Performance Apparel
July 1, 2018 - October 8, 2025
Planned and managed seasonal photo and video shoots from concept to delivery. Designed creative assets for packaging, catalogues, and digital campaigns across multiple apparel brands. Introduced a project management system to streamline creative requests and improve workflow efficiency. Developed interim brand standards and implemented consistency across packaging, POP, and marketing materials.
Manager, Graphic Design / CRM Creative Services at Arc’teryx Equipment Inc.
May 1, 2015 - October 8, 2025
Collaborated on a major rebrand initiative, including packaging and advertising redesign. Directed the creation of new HTML email campaigns and B2B communications within strict brand standards. Managed a team of four designers and one coordinator; trained junior designers and marketing specialists. Partnered cross-functionally to align creative output with product launches and seasonal campaign timelines.
Marketing & Senior Graphic Designer at EAB Tool Co.
August 1, 2025 - October 8, 2025
Designed and produced packaging across a full product line of power tool accessories; developed assets for Point-of-Purchase displays; collaborated with marketing and sales to produce brochures, catalogs, and sell sheets; maintained company websites using a custom CMS and Shopify; supervised in-house and freelance designers to ensure on-time delivery.
Senior Graphic Designer at Eco Edge Developments Ltd.
October 1, 2022 - October 8, 2025
Led creative design for real estate marketing materials including brochures, catalogs, and digital project presentations; partnered with 3D artists and creative directors to develop conceptual visual solutions; produced 2D renderings and maps from architectural SketchUp files for high-profile development sites; assisted in multimedia projects, including production coordination for music videos.
Manager, Creative Services at Sugoi Performance Apparel
July 1, 2018 - October 8, 2025
Planned and managed seasonal photo and video shoots from concept to delivery; designed creative assets for packaging, catalogs, and digital campaigns across multiple apparel brands; introduced a project management system to streamline creative requests and improve workflow efficiency; developed interim brand standards and implemented consistency across packaging, POP, and marketing materials.
Manager, Graphic Design / CRM Creative Services at Arc’teryx Equipment Inc.
May 1, 2015 - October 8, 2025
Collaborated on a major rebrand initiative, including packaging and advertising redesign; directed the creation of new HTML email campaigns and B2B communications within strict brand standards; managed a team of four designers and one coordinator; trained junior designers and marketing specialists.

Education

Applied Web Development at BC Institute of Technology
January 11, 2030 - October 8, 2025
Graphic Arts – Print Production at Vancouver Community College
January 11, 2030 - October 8, 2025
Applied Web Development at BC Institute of Technology
January 11, 2030 - October 8, 2025
Graphic Arts – Print Production at Vancouver Community College
January 11, 2030 - October 8, 2025
Applied Web Development at BC Institute of Technology
January 11, 2030 - October 8, 2025
Graphic Arts – Print Production at Vancouver Community College
January 11, 2030 - October 8, 2025
Applied Web Development at BC Institute of Technology
January 11, 2030 - October 8, 2025
Graphic Arts – Print Production at Vancouver Community College
January 11, 2030 - October 8, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Real Estate & Construction, Media & Entertainment, Professional Services, Manufacturing

Skills

Experience Level