Senior Graphic Designer with 10+ years of in-house experience supporting marketing, brand, and product teams for retail and lifestyle organizations. Known for translating strategy into clear, on-brand design while producing production-ready print and digital assets. Experienced leading packaging and campaign execution across web, email, and retail/POP environments—managing multiple stakeholders, high SKU/version volumes, vendor file coordination, and quality control to deliver accurate work on deadline.…

Catherine McBride

Senior Graphic Designer with 10+ years of in-house experience supporting marketing, brand, and product teams for retail and lifestyle organizations. Known for translating strategy into clear, on-brand design while producing production-ready print and digital assets. Experienced leading packaging and campaign execution across web, email, and retail/POP environments—managing multiple stakeholders, high SKU/version volumes, vendor file coordination, and quality control to deliver accurate work on deadline.…

Available to hire

Senior Graphic Designer with 10+ years of in-house experience supporting marketing, brand, and product teams for retail and lifestyle organizations. Known for translating strategy into clear, on-brand design while producing production-ready print and digital assets.

Experienced leading packaging and campaign execution across web, email, and retail/POP environments—managing multiple stakeholders, high SKU/version volumes, vendor file coordination, and quality control to deliver accurate work on deadline.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing & Senior Graphic Designer at EAB Tool Co.
August 1, 2025 - October 8, 2025
Designed and produced packaging across a full product line of power tool accessories; developed assets for Point-of-Purchase displays; collaborated with marketing and sales to produce brochures, catalogs, and sell sheets; maintained company websites using a custom CMS and Shopify; supervised in-house and freelance designers to ensure on-time delivery.
Marketing & Senior Graphic Designer at EAB Tool Co.
August 1, 2025 - October 8, 2025
Designed and produced packaging across a full product line of power tool accessories, ensuring cohesive brand presentation and retail readiness. Developed creative assets for Point-of-Purchase displays, signage, and endcaps used by major retail partners. Collaborated with marketing and sales to produce brochures, catalogues, and sell sheets supporting sales initiatives. Maintained company websites using a custom CMS and Shopify; supported intranet management via SharePoint. Supervised in-house and freelance designers to ensure consistent design standards and on-time delivery.
Marketing & Senior Graphic Designer at EAB Tool Co.
August 1, 2025 - October 8, 2025
Designed and produced packaging across a full product line of power tool accessories, ensuring cohesive brand presentation and retail readiness. Developed creative assets for Point-of-Purchase displays, signage, and endcaps used by major retail partners. Collaborated with marketing and sales to produce brochures, catalogues, and sell sheets supporting sales initiatives. Maintained company websites using a custom CMS and Shopify; supported intranet management via SharePoint. Supervised in-house and freelance designers to ensure consistent design standards and on-time delivery.
Marketing & Senior Graphic Designer at EAB Tool Co.
August 1, 2025 - October 8, 2025
Designed and produced packaging across a full product line of power tool accessories, ensuring cohesive brand presentation and retail readiness. Developed creative assets for Point-of-Purchase displays, signage, and endcaps used by major retail partners. Collaborated with marketing and sales to produce brochures, catalogues, and sell sheets supporting sales initiatives. Maintained company websites using a custom CMS and Shopify; supported intranet management via SharePoint. Supervised in-house and freelance designers to ensure consistent design standards and on-time delivery.
Marketing & Senior Graphic Designer at EAB Tool Co.
November 1, 2022 - August 1, 2025
Owned end-to-end packaging design and production for a full line of power tool accessories, delivering retail-ready artwork for 1500+ SKUs and ongoing product updates. Produced point-of-purchase and retail assets including signage, displays, and endcaps supporting national retail distribution. Partnered with marketing and sales teams to create brochures, catalogues, sell sheets, price lists, and planograms aligned to launches and sales initiatives. Maintained and updated company websites using a custom CMS and Shopify to ensure timely, brand-consistent content. Supervised in-house and freelance designers with creative direction, production oversight, and quality control; managed multiple concurrent projects with tight deadlines across print, packaging, and digital deliverables.
Senior Graphic Designer at Eco Edge Developments Ltd.
October 1, 2022 - October 8, 2025
Led creative design for real estate marketing materials including brochures, catalogs, and digital project presentations; partnered with 3D artists and creative directors to develop conceptual visual solutions; produced 2D renderings and maps from architectural SketchUp files for high-profile development sites; assisted in multimedia projects, including production coordination for music videos.
Senior Graphic Designer at Eco Edge Developments Ltd.
October 1, 2022 - October 8, 2025
Led creative design for real estate marketing materials including brochures, catalogues, and digital project presentations. Partnered with 3D artists and creative directors to develop conceptual visual solutions. Produced 2D renderings and maps from architectural SketchUp files for high-profile development sites. Assisted in multimedia projects, including production coordination for music videos.
Senior Graphic Designer at Eco Edge Developments Ltd.
October 1, 2022 - October 8, 2025
Led creative design for real estate marketing materials including brochures, catalogues, and digital project presentations. Partnered with 3D artists and creative directors to develop conceptual visual solutions for diverse projects. Produced 2D renderings and maps from architectural SketchUp files for high-profile development sites. Assisted in multimedia projects, including production coordination for music videos.
Senior Graphic Designer at Eco Edge Developments Ltd.
October 1, 2022 - October 8, 2025
Led creative design for real estate marketing materials including brochures, catalogues, and digital project presentations. Partnered with 3D artists and creative directors to develop conceptual visual solutions for diverse projects. Produced 2D renderings and maps from architectural SketchUp files for high-profile development sites. Assisted in multimedia projects, including production coordination for music videos.
Senior Graphic Designer at Eco Edge Developments Ltd.
January 1, 2019 - October 1, 2022
Designed and produced marketing and sales collateral for large-scale real estate development projects, including brochures, catalogues, and digital presentations. Collaborated with creative directors, planners, and 3D artists to translate architectural concepts into clear, brand-aligned visual materials. Created 2D illustrations and site/location maps from architectural and SketchUp files for stakeholder presentations and marketing. Supported cross-functional teams with production-ready assets, ensuring accuracy, consistency, and timely delivery across multiple projects.
Manager, Creative Services at Sugoi Performance Apparel
July 1, 2018 - October 8, 2025
Planned and managed seasonal photo and video shoots from concept to delivery; designed creative assets for packaging, catalogs, and digital campaigns across multiple apparel brands; introduced a project management system to streamline creative requests and improve workflow efficiency; developed interim brand standards and implemented consistency across packaging, POP, and marketing materials.
Manager, Creative Services at Sugoi Performance Apparel
July 1, 2018 - October 8, 2025
Planned and managed seasonal photo and video shoots from concept to delivery. Designed creative assets for packaging, catalogues, and digital campaigns across multiple apparel brands. Introduced a project management system to streamline creative requests and improve workflow efficiency. Developed interim brand standards and implemented consistency across packaging, POP, and marketing materials.
Manager, Creative Services at Sugoi Performance Apparel
July 1, 2018 - October 8, 2025
Planned and managed seasonal photo and video shoots from concept to delivery. Designed creative assets for packaging, catalogues, and digital campaigns across multiple apparel brands. Introduced a project management system to streamline creative requests and improve workflow efficiency. Developed interim brand standards and implemented consistency across packaging, POP, and marketing materials.
Manager, Creative Services at Sugoi Performance Apparel
July 1, 2018 - October 8, 2025
Planned and managed seasonal photo and video shoots from concept to delivery. Designed creative assets for packaging, catalogues, and digital campaigns across multiple apparel brands. Introduced a project management system to streamline creative requests and improve workflow efficiency. Developed interim brand standards and implemented consistency across packaging, POP, and marketing materials.
Manager, Creative Services at Sugoi Performance Apparel
May 1, 2015 - July 1, 2018
Led in-house creative services for seasonal marketing, packaging, and digital initiatives across multiple apparel brands supporting product launches and retail timelines. Planned and directed seasonal photo/video shoots, managing vendors, schedules, and deliverables from concept through final asset delivery. Partnered with product designers and product development teams to design packaging solutions aligned with product intent, brand standards, and production requirements. Designed and produced packaging, catalogues, seasonal launch materials, and digital campaign assets for retail and marketing channels. Developed interim brand standards and implemented consistent visual systems across packaging and POP/marketing materials. Introduced and managed a project management/docket system to streamline intake and improve workflow efficiency for on-time delivery.
Manager, Graphic Design / CRM Creative Services at Arc’teryx Equipment Inc.
May 1, 2015 - October 8, 2025
Collaborated on a major rebrand initiative, including packaging and advertising redesign; directed the creation of new HTML email campaigns and B2B communications within strict brand standards; managed a team of four designers and one coordinator; trained junior designers and marketing specialists.
Manager, Graphic Design / CRM Creative Services at Arc’teryx Equipment Inc.
May 1, 2015 - October 8, 2025
Collaborated on a major rebrand initiative, including packaging and advertising redesign. Directed the creation of new HTML email campaigns and B2B communications within strict brand standards. Managed a team of four designers and one coordinator; trained junior designers and marketing specialists. Partnered cross-functionally to align creative output with product launches and seasonal campaign timelines.
Manager, Graphic Design / CRM Creative Services at Arc’teryx Equipment Inc.
May 1, 2015 - October 8, 2025
Collaborated on a major rebrand initiative, including packaging and advertising redesign. Directed the creation of new HTML email campaigns and B2B communications within strict brand standards. Managed a team of four designers and one coordinator; trained junior designers and marketing specialists. Partnered cross-functionally to align creative output with product launches and seasonal campaign timelines.
Manager, Graphic Design / CRM Creative Services at Arc’teryx Equipment Inc.
May 1, 2015 - October 8, 2025
Collaborated on a major rebrand initiative, including packaging and advertising redesign. Directed the creation of new HTML email campaigns and B2B communications within strict brand standards. Managed a team of four designers and one coordinator; trained junior designers and marketing specialists. Partnered cross-functionally to align creative output with product launches and seasonal campaign timelines.
Manager, Graphic Design / CRM Creative Services at Arc’teryx Equipment Inc.
April 1, 2011 - May 1, 2015
Played a key role in a major brand re-positioning, collaborating with the Creative Director on packaging, advertising, and production-ready marketing assets across print and digital channels. Concepted and built original HTML email campaigns and B2B communications within established brand standards. Developed and delivered 24 new creative concepts for annual B2B communications in a six-week period under aggressive business timelines. Managed and mentored a creative team of four designers and one coordinator, providing creative direction, workflow oversight, and skills development. Partnered cross-functionally with marketing, product, and copy teams to align creative output with product launches and seasonal calendars, owning timelines and delivery for high-volume requests while balancing speed, quality, and brand integrity.

Education

Applied Web Development at BC Institute of Technology
January 11, 2030 - October 8, 2025
Graphic Arts – Print Production at Vancouver Community College
January 11, 2030 - October 8, 2025
Applied Web Development at BC Institute of Technology
January 11, 2030 - October 8, 2025
Graphic Arts – Print Production at Vancouver Community College
January 11, 2030 - October 8, 2025
Applied Web Development at BC Institute of Technology
January 11, 2030 - October 8, 2025
Graphic Arts – Print Production at Vancouver Community College
January 11, 2030 - October 8, 2025
Applied Web Development at BC Institute of Technology
January 11, 2030 - October 8, 2025
Graphic Arts – Print Production at Vancouver Community College
January 11, 2030 - October 8, 2025
Applied Web Development at BC Institute of Technology
January 1, 2012 - January 1, 2012
Graphic Arts – Print Production at Vancouver Community College
January 1, 2010 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Real Estate & Construction, Media & Entertainment, Professional Services, Manufacturing, Consumer Goods

Skills

Experience Level