Available to hire
I am Kyle T. Noval Zone 3, a results-driven Paid Search Manager with a track record of driving ROI through Google Ads, Microsoft Advertising, and mobile campaigns for Hello Connect and other clients. I translate business objectives into effective paid search strategies, conduct thorough keyword and competitor research, optimize campaigns, and report performance with clear insights for stakeholders.
I thrive in collaborative environments and stay up-to-date with industry trends, new features, and best practices across platforms. My focus is on aligning paid search with broader marketing goals to maximize conversions and value for the business.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Paid Search Manager at Hello Connect Inc (HelloFresh)
September 16, 2024 - PresentDevelop and implement paid search strategies aligned with business objectives; conduct keyword research and competitor analysis; determine target audiences; create and optimize Google Ads and Microsoft Advertising campaigns; craft ad copy and landing pages; manage bids and budgets; monitor performance and ROI; provide regular stakeholder reports and insights.
Programmatic Campaign Manager (Mobile Ads) at Moloco
June 10, 2024 - October 9, 2025Set up campaigns via UI, including creative trafficking and MMP integration; manage in-flight campaigns with client requests; create audience lists from CSV data; monitor and report on campaign performance.
PPC Manager (Google Ads) at Greencheck (Hurman.net)
September 29, 2023 - October 9, 2025Manage all Google Ads campaigns; perform market and keyword research; create and optimize paid search campaigns and landing pages; analyze and optimize to improve conversions and ROI; implement conversion actions and trackers (GTM, Analytics, CallRail, etc.); produce monthly audits and reports.
PPC Manager (Google Ads) at Real-time Marketing Inc
February 28, 2023 - October 9, 2025Manage Google Ads campaigns; perform market and keyword research; create and optimize campaigns and landing pages; analyze and optimize for higher conversions; set up conversion tracking and analytics; manage display campaigns across devices; collaborate with marketing team; produce audits and monthly reports.
Digital Marketing Strategist at Concentrix Philippines
March 31, 2022 - October 9, 2025Create and optimize ad campaigns based on client goals; set up conversion tracking; perform outbound client engagements to align campaigns with business objectives; monitor KPIs and provide optimization recommendations.
Sales Representative at The/Studio Philippines
May 14, 2019 - October 9, 2025Drive outbound sales, present products and pricing, tailor pitches to client needs, collect customer information, log contacts and orders, maintain records, and follow up to close sales.
Sales Representative at US Auto Parts Inc.
August 31, 2018 - October 9, 2025Solicit sales via phone, deliver prepared pitches, explain products and prices, adjust scripts to client needs, collect customer information and record transactions, maintain contact records and orders.
Safety Officer at AMN Industrial
June 30, 2015 - October 9, 2025Oversee safety compliance for industrial operations; implement safety protocols and training; coordinate incident reporting and corrective actions; liaise with management to ensure safe work practices.
Paid Search Manager at Hello Connect Inc (HelloFresh)
September 16, 2024 - PresentDeveloped and implemented paid search strategies aligned with business goals; conducted keyword research and competitor analysis; identified target audiences and optimized campaigns; created and managed Google Ads and Microsoft Advertising campaigns; wrote ad copy and landing pages; managed bids and budgets; monitored performance and reported insights to stakeholders; stayed updated on industry trends.
Programmatic Campaign Manager (Mobile Ads) at Moloco
June 10, 2024 - October 9, 2025Set up mobile app advertising campaigns via UI, including creative trafficking, MMP integration (click/link tests for iOS and Android), launch/end date scheduling, and audience lists from CSV; managed in-flight adjustments (add/remove/pause creatives) per client requests; produced performance reports and monitored campaign results.
PPC Manager (Google Ads) at Greencheck (Hurman.net)
September 29, 2023 - October 9, 2025Managed Google Ads campaigns; conducted market and keyword research; created and optimized campaigns and paid search landing pages; analyzed data to improve conversions; set up conversion actions and trackers (GTM, Analytics, CallRail); produced audits and monthly performance reports; collaborated with marketing team to align paid search with overall strategy.
PPC Manager (Google Ads) at Real-time Marketing Inc
February 1, 2023 - October 9, 2025Managed all aspects of Google Ads campaigns; performed market and keyword research; created and optimized paid search landing pages; analyzed and optimized campaigns to increase conversions; set up conversion actions and trackers (GTM, Analytics, CallRail); produced audits and monthly reports; collaborated with a team of marketers and engineers.
Digital Marketing Strategist at Concentrix Philippines (Handling Google Ads Accounts)
March 1, 2022 - October 9, 2025Created and optimized ad campaigns based on clients’ goals; set up conversion tracking; performed outbound client outreach offering Google’s free ads consultations; aligned campaign settings with business goals and KPIs; maintained ongoing optimization and reporting.
Sales Representative at The/Studio Philippines Inc.
May 14, 2019 - October 9, 2025Contacted businesses by phone to solicit sales; delivered prepared sales pitches and adjustable scripts; explained products and prices; obtained customer information and entered orders; maintained records of contacts and purchases; followed up to close sales.
Sales Representative at US Auto Parts Inc.
August 1, 2018 - October 9, 2025Sales representative responsible for outreach, product explanation, quotes, and order processing; maintained customer records and followed up on leads to drive sales growth.
Safety Officer at AMN Industrial
June 1, 2015 - October 9, 2025Provided safety oversight for operations and general contracting activities; supported safety compliance and risk mitigation; contributed to sales and client engagements with safety expertise.
Paid Search Manager at Hello Connect Inc (HelloFresh)
September 16, 2024 - PresentLed campaign strategy and execution for paid search initiatives aligned with business objectives. Conducted keyword research, analyzed competitor campaigns, identified target audiences, and optimized campaigns across Google Ads and Microsoft Advertising. Created compelling ad copy and landing pages, managed bids and budgets, and monitored performance using key metrics to improve ROI. Produced regular reports for stakeholders with insights and KPIs, and collaborated with internal teams to align paid search with the overall marketing strategy. Maintained up-to-date knowledge of industry trends and platform features.
Programmatic Campaign Manager (Mobile Ads) at Moloco
June 10, 2024 - October 9, 2025Set up and manage mobile app advertising campaigns via UI, including creative trafficking, MMP integration (click/link setup, install conversion testing on iOS and Android), and audience list creation from CSVs. Managed in-flight campaigns, adjusted creatives per client requests, paused/removed/modified campaigns as needed, and produced performance reports to optimize user acquisition and ROI across devices.
PPC Manager (Google Ads) at Greencheck (Hurman.net)
September 29, 2023 - October 9, 2025Managed Google Ads campaigns end-to-end, conducted market and keyword research, created optimized paid search assets and landing pages, and analyzed campaigns to increase conversions and ROI. Set up conversion actions, conversion tracking (GA/GA4, GTM, CallRail), and monitored performance. Developed display campaigns across devices and collaborated with marketers, specialists, and engineers. Produced monthly audits and reports based on gathered data.
PPC Manager (Google Ads) at Real-time Marketing Inc
February 28, 2023 - October 9, 2025Led all aspects of Google Ads campaigns, conducted market and keyword research, created and optimized paid search landing pages, and analyzed campaigns to increase conversions and ROI. Set up conversion actions, tracking (GTM, analytics, CallRail), and monitored performance. Managed display campaigns across multiple devices and collaborated with marketing teammates and engineers. Produced audits and monthly reports based on data.
Digital Marketing Strategist at Concentrix Phil. (Handing Google Ads Account)
March 31, 2022 - October 9, 2025Created and optimized Google Ads campaigns based on clients’ goals; set up conversion tracking; performed outbound calls to understand business goals and align campaign settings with targets. Aimed to hit KPIs including UAA, Points, and Revenue; collaborated with clients and internal teams to drive campaign performance.
Sales Representative at The/Studio Phil. Inc.
May 14, 2019 - October 9, 2025Prospected businesses via telephone to solicit sales, delivered prepared sales talks, and explained products and prices. Adjusted sales scripts to better meet customers’ needs, collected customer information, and maintained records of contacts, accounts, and orders.
Sales Representative at US Auto Parts Inc.
August 31, 2018 - October 9, 2025Sold automotive parts to customers by phone and in person, delivered product information, answered questions, and maintained accurate records of contacts and orders. Built relationships to grow new accounts and achieve targets.
Safety Officer at AMN Industrial Sales and General Contractor
June 30, 2015 - October 9, 2025Ensured safety compliance across projects by enforcing occupational safety guidelines, conducting safety trainings, and maintaining records. Coordinated with site teams to mitigate risks and promote a safety-first culture.
Education
Diploma in Information Technology at STI College (Cagayan de Oro)
January 1, 2007 - December 31, 2009Diploma in Information Technology at STI College (Cagayan de Oro)
January 1, 2007 - January 1, 2009Diploma in Information Technology at STI College (Cagayan de Oro)
January 1, 2007 - December 31, 2009Qualifications
Security Awareness Essentials Training
January 11, 2030 - October 9, 2025PCI Essentials for Account Data Handlers and Supervisors
January 11, 2030 - October 9, 2025Basic Occupational Safety and Health Seminar (40 hours)
January 11, 2030 - October 9, 2025Google Certifications for Search, Display, Video, Shopping and Measurement
January 11, 2030 - October 9, 2025Security Awareness Essentials Training
January 11, 2030 - October 9, 2025PCI Essentials for Account Data Handlers and Supervisors
January 11, 2030 - October 9, 2025Basic Occupational Safety and Health Seminar (40 hours)
January 11, 2030 - October 9, 2025Google Certifications for Search, Display, Video, Shopping and Measurement
January 11, 2030 - October 9, 2025Security Awareness Essentials Training
January 11, 2030 - October 9, 2025PCI Essentials for Account Data Handlers and Supervisors
January 11, 2030 - October 9, 2025Basic Occupational Safety and Health Seminar (40 hours)
January 11, 2030 - October 9, 2025Google Certifications for Search, Display, Video, Shopping and Measurement
January 11, 2030 - October 9, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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