I’m an e-commerce strategist and digital growth expert passionate about turning online ecosystems into high-performing sales channels. Over the past seven years, I’ve helped brands like Garancia (L’Oréal Group), Codage Paris, and Brennos scale their e-commerce performance through data-driven acquisition, SEO, paid media, and conversion optimization. My focus is always on creating smooth, profitable customer journeys that connect storytelling, technology, and measurable impact. Alongside e-commerce, I’ve developed deep expertise in YouTube strategy and content growth, helping entrepreneurs and brands use video to build trust, generate leads, and drive long-term sales. I love combining creativity with analytics — whether it’s optimizing a YouTube funnel or a checkout page — to help brands grow smarter, faster, and more authentically in the digital space.

Reynold Millet

I’m an e-commerce strategist and digital growth expert passionate about turning online ecosystems into high-performing sales channels. Over the past seven years, I’ve helped brands like Garancia (L’Oréal Group), Codage Paris, and Brennos scale their e-commerce performance through data-driven acquisition, SEO, paid media, and conversion optimization. My focus is always on creating smooth, profitable customer journeys that connect storytelling, technology, and measurable impact. Alongside e-commerce, I’ve developed deep expertise in YouTube strategy and content growth, helping entrepreneurs and brands use video to build trust, generate leads, and drive long-term sales. I love combining creativity with analytics — whether it’s optimizing a YouTube funnel or a checkout page — to help brands grow smarter, faster, and more authentically in the digital space.

Available to hire

I’m an e-commerce strategist and digital growth expert passionate about turning online ecosystems into high-performing sales channels. Over the past seven years, I’ve helped brands like Garancia (L’Oréal Group), Codage Paris, and Brennos scale their e-commerce performance through data-driven acquisition, SEO, paid media, and conversion optimization. My focus is always on creating smooth, profitable customer journeys that connect storytelling, technology, and measurable impact.

Alongside e-commerce, I’ve developed deep expertise in YouTube strategy and content growth, helping entrepreneurs and brands use video to build trust, generate leads, and drive long-term sales. I love combining creativity with analytics — whether it’s optimizing a YouTube funnel or a checkout page — to help brands grow smarter, faster, and more authentically in the digital space.

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Language

English
Fluent
French
Fluent
German
Intermediate

Work Experience

Head of Acquisition (Freelance) at Garancia
January 1, 2025 - October 9, 2025
Directed the global paid acquisition strategy (Meta, Google, TikTok) with a €100K+ monthly budget across multiple markets. Scaled online revenue by +180% YoY through systematic A/B creative testing, advanced segmentation, and audience layering. Partnered with e-commerce, retail, and brand teams to build cross-channel campaigns that increased both DTC and in-store sales. Introduced data-driven decision frameworks (GA4 dashboards, cohort analyses) improving ROAS predictability and reporting clarity. Mentored a 3-person acquisition team and external media agency, fostering collaboration and creative excellence.
Ecom & Acquisition Manager (Freelance) at Brennos
January 1, 2023 - October 9, 2025
Led Shopify storefront optimization and acquisition across Meta & Google Ads, aligning digital operations with business goals. Improved customer lifetime value (+25%) through Klaviyo automation flows, funnel refinement, and segmentation testing. Rebuilt tracking infrastructure (GTM, pixel, UTM taxonomy), enabling full-funnel attribution and data accuracy. Directed multiple product launches and seasonal campaigns that generated record-breaking sales months. Collaborated with founders to define long-term performance roadmaps, from creative testing to retention strategy.
Media Buyer (Freelance) at Codeage Paris
January 1, 2022 - October 9, 2025
Managed performance campaigns on Meta and Google Ads to scale e-commerce revenue profitably across international markets. Delivered +35% improvement in ad efficiency through creative iteration, funnel testing, and audience refinement. Built automated reporting processes, enabling real-time budget reallocation and faster decision-making. Supported the brand’s digital transition from retail-heavy to DTC growth model.
E-Commerce Entrepreneur (Multiple Stores) at Self-Employed / Multiple Stores
January 1, 2025 - October 9, 2025
Built and operated multiple DTC e-commerce stores, reaching consistent 6-figure monthly revenues. Managed end-to-end growth stack: SEO, paid media, CRO, automation, and analytics. Developed high-performing ad creatives, landing pages, and funnels achieving ROAS between 3×–6×. Implemented scalable fulfillment systems and pricing frameworks improving profit margins by +20%. Gained hands-on experience in every aspect of e-commerce management — operations, acquisition, and product strategy.

Education

BBA – E-Commerce & Digital Business at EGC Business School
January 1, 2015 - January 1, 2018

Qualifications

Pépite France Student Entrepreneur Program
January 11, 2030 - October 9, 2025

Industry Experience

Retail, Software & Internet, Consumer Goods, Professional Services, Media & Entertainment