I’m an e-commerce strategist and digital growth expert passionate about turning online ecosystems into high-performing sales channels. Over the past seven years, I’ve helped brands like Garancia (L’Oréal Group), Codage Paris, and Brennos scale their e-commerce performance through data-driven acquisition, SEO, paid media, and conversion optimization. My focus is always on creating smooth, profitable customer journeys that connect storytelling, technology, and measurable impact.
Alongside e-commerce, I’ve developed deep expertise in YouTube strategy and content growth, helping entrepreneurs and brands use video to build trust, generate leads, and drive long-term sales. I love combining creativity with analytics — whether it’s optimizing a YouTube funnel or a checkout page — to help brands grow smarter, faster, and more authentically in the digital space.
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