Communications Officer at Hailo

Created and managed engaging content calendars across Facebook and Instagram to drive awareness, engagement, and beta sign-ups. Led a pre-launch digital campaign that generated over 300 website visits and beta test responses. Built connections with disability organizations, advocates, and local communities in Melbourne to ensure inclusive and accessible communication.

Communications Officer at Hailo

Led social media management and content creation for an inclusive transport solution; created and managed engaging content calendars across Facebook and Instagram; led a pre-launch digital campaign generating over 300 website visits and beta test responses; built connections with disability organizations, advocates, and local communities in Melbourne to ensure inclusive communication; designed communications strategies for new app features including SOS for visually impaired users; monitored engagement metrics and campaign performance to optimize strategies.

Digital Marketing Specialist at Self-Employed / Freelance

Led development of social media calendars and platform-specific content (Instagram, Facebook, X) for campaigns; collaborated on iHub Africa's 2025 intake, achieving a 27% engagement increase and generating 3,000+ applications; supported community management and analytics reporting using Google Analytics and Looker Studio; built engaging content calendars across Facebook and Instagram; designed communications for inclusive audiences including disability organizations; created and iterated campaigns to increase brand visibility and accessibility.

Digital Marketing Trainee at Talent Match Africa

Current role focusing on fundamentals of digital marketing with emphasis on content strategy, analytics, and campaign design. Collaborated on practice tools like Canva, Trello, Notion, and Google Analytics to build and optimize digital campaigns. Developed social media content calendars and tracked KPIs to refine engagement strategies. Led a pre-launch digital campaign generating over 300 website visits and beta test responses. Built connections with disability organizations and local communities in Melbourne to ensure inclusive, accessible communication. Monitored engagement metrics, website traffic, and campaign performance to optimize strategies.

Communications Officer at Hailo

Led social media communications, content calendars, and brand storytelling for an inclusive transport solution. Built relationships with disability organisations, influencers, and local communities. Planned and executed campaigns across Facebook and Instagram; monitored engagement and campaign performance using Google Analytics and Looker Studio; contributed to awareness, engagement and sign-ups.

Digital Marketing Trainee at Talent Match Africa

Current role focusing on content strategy, analytics, and campaign design; led pre-launch digital campaigns, built inclusive community and communications, and tracked performance KPIs.

Communications Officer at Hailo

Led communications efforts for an inclusive transport solution; managed community engagement, beta tests, partnerships with disability organizations, and analytics reporting; supported brand visibility in Melbourne, Australia.

Developed and managed social media content calendars across Facebook and Instagram; built connections with disability organisations, advocates, and local businesses in Melbourne to ensure inclusive and accessible communication. Designed communications strategies for new app features (including SOS for visually impaired users). Monitored engagement metrics, website traffic, and campaign performance to optimize strategies. Led a pre-launch digital campaign that generated over 300 website visits and beta-test responses. Collaborated with a technical mentor on real-world case studies and applied tools such as Canva, Trello, Notion, and Google Analytics.

Communications Officer at Hailo

Developed and managed engaging content calendars across Facebook and Instagram to drive awareness, engagement, and beta signups. Led a pre-launch digital campaign that generated over 300 website visits and beta test survey responses. Built connections with disability organizations, advocacy groups, and local communities in Melbourne to ensure inclusive and accessible communication. Researched media companies, influencers, and local businesses to boost brand visibility. Designed communications strategies for new app features, including SOS functionality for visually impaired users. Monitored and reported on engagement metrics, website traffic, and campaign performance to optimize strategies.