I’m a marketing professional with a broad background spanning digital campaigns, customer lifecycle projects, and brand development. I’ve managed budgets, led cross-functional teams, and even launched my own business, experiences that give me both strategic and hands-on skills. I’m adaptable, collaborative, and always eager to learn, delivering work that makes a real impact across local and international audiences. I’m passionate about holistic marketing and brand building, with a track record of driving growth through data-driven decision making, cross-functional collaboration, and creative problem solving. I thrive in dynamic environments where I can connect strategy with execution and grow communities around thoughtful marketing programs.…

LOTUS VAN OERS

I’m a marketing professional with a broad background spanning digital campaigns, customer lifecycle projects, and brand development. I’ve managed budgets, led cross-functional teams, and even launched my own business, experiences that give me both strategic and hands-on skills. I’m adaptable, collaborative, and always eager to learn, delivering work that makes a real impact across local and international audiences. I’m passionate about holistic marketing and brand building, with a track record of driving growth through data-driven decision making, cross-functional collaboration, and creative problem solving. I thrive in dynamic environments where I can connect strategy with execution and grow communities around thoughtful marketing programs.…

Available to hire

I’m a marketing professional with a broad background spanning digital campaigns, customer lifecycle projects, and brand development. I’ve managed budgets, led cross-functional teams, and even launched my own business, experiences that give me both strategic and hands-on skills. I’m adaptable, collaborative, and always eager to learn, delivering work that makes a real impact across local and international audiences.

I’m passionate about holistic marketing and brand building, with a track record of driving growth through data-driven decision making, cross-functional collaboration, and creative problem solving. I thrive in dynamic environments where I can connect strategy with execution and grow communities around thoughtful marketing programs.

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Skills

Experience Level

Language

Thai
Fluent
English
Advanced
Dutch
Advanced

Work Experience

Founder at The Lotus Approach
January 1, 2025 - Present
Launched and manage The Lotus Approach, a personal brand and platform focused on holistic marketing strategies. Responsible for defining the vision, building the brand identity, and creating content that connects with an international audience. Oversee all aspects from strategy, marketing, and partnerships to daily operations, while continuously exploring new ways to grow the brand and community.
Customer & Lifecycle Development Marketeer at Viking RAJA Group
July 1, 2024 - October 9, 2025
Improve customer experience online & offline through the Marketing programs. Operational/executing marketing plans/activities. Ownership of projects such as Nursery, Lapsing, G-book interstitial pages. Strong stakeholder management with Merchandising & Marketing, Creation & Media and Purchasing & Assortment. Work with external data provider to enrich customer data for improved targeting and to build customer group specific contact plans across all touch points. Rolling out activities within the planned ADEX budget. Measuring the performance of campaigns in close cooperation with the Business Insights team. Proactively recommending opportunities to improve customer experience and drive customer value, based on insight and data and gaining buy-in to plans from relevant stakeholders. Working with a cross-functional team to ensure agreed weekly and quarterly targets are met.
Digital Marketeer at Kubus
August 1, 2023 - October 9, 2025
Analyzed, planned, coordinated, and executed the implementation of new website content which resulted in a 10% overall increase in website traffic. Developing and setting up campaigns with the goal of generating more and better leads, including mailing, social media posts, content, SEA and Google Ads. Researched and analyzed customer trends to implement better lead generation through campaigns. Effectively planned and executed KPI targets, achieving +42% above target in a 5-week window on a quarterly KPI. Collaborated within the Marketing team and with international teams including Sales and BIM specialists. Presented and implemented recommendations based on campaign analysis.
Product Marketing Executive at Viking RAJA Group
May 1, 2022 - October 9, 2025
Translate the marketing year plan into a detailed campaign planning broken down per product segments, channels and most appropriate placement. All campaigns delivered an uplift in sales, revenue and CTR. Develop an operational and marketing year plan for the writing instruments category, driving topline revenues and managing roughly €1 million in marketing funds. End-to-end responsibility for planning, executing and monitoring the progress and results of marketing campaigns and ensuring omnichannel campaign integration and alignment. Analyze reports and assess market information and feedback to provide intelligence and recommendations to the marketing strategy on campaign effectiveness and results. Collaborated with the creative department to create commercially attractive propositions that drive conversions. Vendor management with major writing brands; overall category performance improved in a downward trend.
European Product Campaign Manager at Viking (Office Depot)
March 1, 2020 - October 9, 2025
Translate the marketing year plan into campaign planning for European product categories, particularly writing instruments; manage marketing funds and ensure omnichannel integration; collaborate with vendors and the creative team to drive category performance.
European Marketing Executive at Viking (Office Depot)
March 1, 2019 - October 9, 2025
End-to-end marketing responsibilities for Europe; plan, implement and monitor campaigns; work with cross-functional teams including Merchandising, Creation & Media, and Sales to drive growth.
European Marketing & Merchandising Specialist at Viking (Office Depot)
September 1, 2018 - October 9, 2025
Marketing and merchandising initiatives for the European market; collaboration with creative teams; optimize campaigns and vendor relationships; contribute to category performance.
Founder at The Lotus Approach
January 1, 2025 - Present
Launched and manage The Lotus Approach, a personal brand and platform focused on holistic marketing strategies. Responsible for defining the vision, building the brand identity, and creating content that connects with an international audience. Oversee all aspects from strategy, marketing, and partnerships to daily operations, while continuously exploring new ways to grow the brand and community.
Customer & Lifecycle Development Marketeer at Viking RAJA Group
July 1, 2024 - October 9, 2025
Improved customer experience online and offline through marketing programs; executed marketing plans/activities; owned projects (e.g., Nursery, Lapsing, G-book interstitial pages); managed stakeholders across Merchandising & Marketing, Creation & Media, and Purchasing & Assortment; collaborated with external data providers to enrich customer data for targeted communication; rolled out activities within the planned ADEX budget; measured campaign performance with Business Insights; identified opportunities to improve customer value and gained buy-in from stakeholders; worked with cross-functional teams to meet weekly and quarterly targets.
Digital Marketeer at KUBUS
August 1, 2023 - October 9, 2025
Analyzed, planned, coordinated, and executed new website content; developed and set up campaigns (mailing, social, content, SEA, Google Ads) to generate more and better leads; researched and analyzed customer trends to improve lead generation through campaigns; KPI planning and achieving +42% above target in 5 weeks; collaborated with Marketing, Sales, and BIM teams; presented campaign insights and recommendations.
Product Marketing Executive at Viking RAJA Group
May 1, 2022 - October 9, 2025
Translated the marketing year plan into detailed campaign planning by product segments and channels; delivered campaign uplifts of 25-100% versus previous periods; developed an operational and marketing year plan for the Writing Instruments category, managing around €1 million in marketing funds; end-to-end responsibility for planning, execution, and monitoring; analyzed reports to guide strategy; collaborated with creative to develop compelling propositions and managed vendor relations.
European Product Campaign Manager at Viking (Office Depot)
March 1, 2020 - October 9, 2025
Led European product campaigns and marketing initiatives; ensured omnichannel campaign integration and alignment; managed relationships with major writing brands and vendors to drive conversions and revenue.
European Marketing Executive at Viking (Office Depot)
March 1, 2019 - October 9, 2025
Maternity cover for European Marketing role; supported marketing and merchandising across regions and channels; contributed to campaign planning and execution.
European Marketing & Merchandising Specialist at Viking (Office Depot)
September 1, 2018 - October 9, 2025
Developed and implemented category marketing for the general office supplies range; collaborated with suppliers and internal teams to maximize category performance; contributed to EU-wide campaigns.

Education

BBA in International Business, Strategic Management and Marketing at Maastricht University
January 11, 2030 - July 1, 2017
BBA International Business, Strategic Management and Marketing at Maastricht University
January 11, 2030 - July 1, 2017

Qualifications

Business English Certificate (BEC) - Cambridge English C1
January 11, 2030 - October 9, 2025
Business English Certificate (C1)
January 11, 2030 - October 9, 2025

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Other, Consumer Goods

Skills

Experience Level