Available to hire
I am Gianluca Carucci, a project and marketing professional based in Turin, Italy, with over 10 years of experience driving digital strategy, brand development, and cross-functional project management across international contexts. I specialize in launching eCommerce platforms, delivering omnichannel campaigns, and turning data into actionable insights to optimize outcomes.
I thrive on leading agile teams, collaborating with creatives and engineers, and leveraging AI tools to work faster, more accurately, and measurably. My passion is shaping compelling brands and delivering impactful digital experiences that unite business goals with customer needs.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
French
Advanced
Work Experience
Digital Project Manager at Parabite
June 1, 2025 - October 9, 2025Managed end-to-end digital projects for SMEs, including website and eCommerce launches; planned and tracked with Jira; coordinated content and community strategies on Meta and LinkedIn; produced weekly reports and collaborated with cross-functional teams.
Digital Project Manager at Parabite
June 1, 2025 - October 9, 2025Managed end-to-end digital projects for SMEs, including website and eCommerce launches. Planned and tracked progress with Jira, including documentation, forecasts and timelines. Coordinated content and community strategies on Meta and LinkedIn. Produced weekly performance reports and aligned with cross-functional teams to accelerate delivery and optimize ROI.
Digital Project Manager at Parabite (Freelance)
June 1, 2025 - October 9, 2025Managed end-to-end digital projects for SMEs, including website and eCommerce launches. Planned and tracked with Jira, coordinating documentation, forecasts, and timelines. Guided content and community strategies on Meta and LinkedIn, and produced weekly cross-functional reports.
Digital Project Manager – Freelance at Parabite
June 1, 2025 - October 9, 2025Managed end-to-end digital projects for SMEs, including website and eCommerce launches. Planned and tracked documentation, forecasts, and timelines with Jira; coordinated content and community strategies on Meta and LinkedIn; produced weekly reports and aligned with cross-functional teams to ensure on-time delivery and quality outcomes.
Digital Project Manager at Parabite (Freelance) Remote
June 1, 2025 - October 9, 2025Managed end-to-end digital projects for SMEs: website and eCommerce launches. Planned and monitored with Jira: documentation, forecasts, and timelines. Coordinated content and community strategies on Meta and LinkedIn. Produced weekly reports and aligned with cross-functional teams.
Digital Communications Manager at BTS Communication Agency
December 31, 2023 - October 9, 2025Designed and managed digital campaigns for food & lifestyle brands. Created visual content and UI design using Adobe Creative Suite; managed Meta ad campaigns and monitored performance via Google Analytics; collaborated with creative and development teams to ensure quality and consistency.
Digital Communications Manager at BTS Communications Agency
December 1, 2023 - October 9, 2025Designed and managed digital campaigns for food & lifestyle brands. Created visual content and UI design with Adobe Creative Suite. Managed Meta ad campaigns and monitored performance via Google Analytics. Collaborated with creative and development teams to ensure quality and consistency.
Digital Communications Manager at BTS Communication Agency
January 1, 2023 - October 9, 2025Designed and managed digital campaigns for food & lifestyle brands; created visual content and UI design with Adobe Creative Suite; managed Meta ad campaigns and monitored performance via Google Analytics; collaborated with creative and development teams to ensure quality and consistency.
Digital Communications Manager at BTS Communications Agency
January 1, 2023 - October 9, 2025Designed and managed digital campaigns for food & lifestyle brands; created visual content and UI design using Adobe Creative Suite; managed Meta ad campaigns and monitored results via Google Analytics; collaborated with creative and development teams to ensure quality and consistency.
Digital Communications Manager at BTS Communication Agency
January 1, 2023 - October 9, 2025Designed and managed digital campaigns for food & lifestyle brands. Created visual content and UI design using Adobe Creative Suite. Managed Meta ad campaigns, monitored performance via Google Analytics. Collaborated with creative and development teams to ensure quality and consistency.
InnovaBon & Communications Manager at Taster London (Remote)
December 31, 2020 - October 9, 2025Developed innovative digital campaigns for food delivery sub-brands; managed internal and external stakeholders (influencers, agencies); defined brand guidelines and created social assets; supervised timelines, resources, and KPIs across projects.
Innovation & Communications Manager at Taster London
December 1, 2020 - October 9, 2025Developed innovative digital campaigns for food delivery sub-brands; managed internal and external stakeholders (influencers, agencies); defined brand guidelines and created social assets; supervised timelines, resources, and KPIs across projects.
Innovation & Communications Manager at Taster London
December 1, 2020 - October 9, 2025Developed innovative digital campaigns for food delivery sub-brands; managed internal and external stakeholders (influencers, agencies); defined brand guidelines and created social assets; supervised timelines, resources and KPIs across projects.
Brand & Communications Manager at Innova Brand & Communications Manager – Taster London (Remote)
December 1, 2020 - October 9, 2025Developed innovative digital campaigns for food delivery sub-brands. Managed internal and external stakeholders (influencers, agencies). Defined brand guidelines and created social assets. Supervised timelines, resources, and KPIs across projects.
Communications Manager at Taster London
December 1, 2020 - October 9, 2025Developed innovative digital campaigns for a delivery brand. Managed internal and external stakeholders (influencers, agencies). Defined brand guidelines and created social assets. Supervised timelines, resources, and KPIs across projects.
Brand Manager at Gousto
September 30, 2019 - October 9, 2025Shaped brand identity and executed ATL/BTL campaigns; led influencer campaigns and video production; planned and controlled marketing budgets with KPI monitoring; managed a 4-month office HQ design project with full ownership of timeline and resources.
Brand Manager at Gousto
September 1, 2019 - October 9, 2025Shaped brand identity and executed ATL/BTL campaigns; led influencer campaigns and video production; planned and controlled marketing budgets, monitored KPIs; managed office HQ design project with full ownership of timeline and resources.
Brand Manager at Gousto
September 1, 2019 - October 9, 2025Shaped brand identity and executed ATL/BTL campaigns; led influencer campaigns and video production; planned and controlled marketing budgets; monitored KPIs; managed a 4-month office HQ design project with full ownership of timeline and resources.
Brand Manager at Gousto London, UK
September 1, 2019 - October 9, 2025Shaped brand identity and executed ATL/BTL campaigns. Led influencer campaigns and video production. Planned and controlled marketing budgets, monitored KPIs. Managed a 4-month HQ design project with full ownership of timeline and resources.
Brand Manager at Gousto
September 1, 2019 - October 9, 2025Shaped brand identity and executed ATL/BTL campaigns. Led influencer campaigns and video production. Planned and controlled marketing budgets, monitored KPIs. Managed office HQ design project with full ownership of timeline and resources.
Communications Consultant (Freelance) at Beckon
April 30, 2019 - October 9, 2025Developed digital strategies for UK food brands; managed social media, paid media, and visual production; supported promotional events and PR activities.
Communications Consultant (Freelance) at Beckon Creative Agency
April 1, 2019 - October 9, 2025Developed digital strategies for UK food brands; managed social media, paid media and visual production; supported promotional events and PR activities.
Communication Consultant (Freelance) at Beckon London Creative Agency
April 1, 2019 - October 9, 2025Developed digital strategies for UK food brands; managed social media, paid media and visual production; supported promotional events and PR activities.
Communications Consultant (Freelance) at Beckon London Creative Agency
April 1, 2019 - October 9, 2025Developed digital strategies for UK food brands. Managed social media, paid media and visual production. Supported promotional events and PR activities.
Communications Consultant at Beckon London Creative Agency
April 1, 2019 - October 9, 2025Developed digital strategies for UK food brands. Managed social media, paid media and visual production. Supported promotional events and PR activities.
Digital Marketing Specialist at The Photography Gallery
April 30, 2016 - October 9, 2025Developed brand identity and launched social campaigns; coordinated company events and agency relationships; conducted market analysis and competitor benchmarking; defined KPIs and improved campaign ROI by +25% YoY.
Digital Marketing Specialist at The Photography Gallery
April 1, 2016 - October 9, 2025Developed brand identity and launched social campaigns; coordinated company events and agency relationships; conducted market analysis and competitor benchmarking; defined KPIs and improved campaign ROI by +25% YoY.
Digital Marketing Specialist at The Photography Gallery
April 1, 2016 - October 9, 2025Developed brand identity and launched social campaigns; coordinated company events and agency relationships; conducted market analysis and competitor benchmarking; defined KPIs and improved campaign ROI by +25% YOY.
Digital Marketing Specialist at The Photography Gallery
April 1, 2016 - October 9, 2025Developed brand identity and launched social campaigns. Coordinated company events and agency relationships. Conducted market analysis and competitor benchmarking. Defined KPIs and improved campaign ROI by +25% YoY.
Digital Marketing Specialist at The Photography Gallery
April 1, 2016 - October 9, 2025Developed brand identity and launched social campaigns. Coordinated company events and agency relationships. Conducted market analysis and competitor benchmarking. Defined KPIs and improved campaign ROI by +25% YOY.
Brand Assistant at Pasta & Company
November 30, 2015 - October 9, 2025Led rebranding and created marketing materials for restaurants in Italy and France; supported seasonal menu planning and visual communications; coordinated digital campaigns (GA, Meta) and team activities.
Brand Assistant at Pasta & Company
November 1, 2015 - October 9, 2025Led rebranding and created marketing materials for restaurants in Italy and France; supported seasonal menu planning and visual communications; coordinated digital campaigns (GA, Meta) and team activities.
Brand Assistant at Pasta & Company
November 1, 2015 - October 9, 2025Led rebranding and created marketing materials for restaurants in Italy and France; supported seasonal menu planning and visual communications; coordinated digital campaigns (GA, Meta) and team activities.
Brand Assistant at Pasta & Company
November 1, 2015 - October 9, 2025Led rebranding and created marketing materials for restaurants in Italy and France. Supported seasonal menu planning and visual communications. Coordinated digital campaigns (GA, Meta) and team activities.
Brand Assistant at Pasta & Company
November 1, 2015 - October 9, 2025Led rebranding and created marketing materials for restaurants in Italy and France. Supported seasonal menu planning and visual communications. Coordinated digital campaigns (GA, Meta) and team activities.
Education
MA in Media Communication and Critical Practice at London College of Communication
January 1, 2015 - January 1, 2018MA in Design and Marketing at Istituto Europeo di Design
January 1, 2006 - January 1, 2009MA in Media Communication and Critical Practice at London College of Communication, UK
January 1, 2015 - December 31, 2018MA in Design and Marketing at Istituto Europeo di Design – Turin
January 1, 2006 - December 31, 2009MA in Media Communication and Critical Practice at London College of Communication – UK
January 1, 2015 - January 1, 2018MA in Design and Marketing at Istituto Europeo di Design – Turin
January 1, 2006 - January 1, 2009MA in Media Communication and Critical Practice at London College of Communication
January 1, 2015 - January 1, 2018MA in Design and Marketing at Istituto Europeo di Design – Turin
January 1, 2006 - January 1, 2009MA in Media Communication and Critical Practice at London College of Communication, UK
January 1, 2015 - January 1, 2018MA in Design and Marketing at Istituto Europeo di Design, Turin
January 1, 2006 - January 1, 2009Qualifications
Industry Experience
Consumer Goods, Retail, Software & Internet, Media & Entertainment, Professional Services, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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