Hi, I’m Athena Ng Hiu Wing. I’m a results-driven digital marketing professional with a robust background in content creation and strategic marketing. I design and execute innovative campaigns to boost brand awareness, engage audiences, and drive revenue across digital channels. I excel at turning data into actionable insights, building cross-functional campaigns, and leading collaborative teams. I specialize in developing multi-channel strategies, SEO, social media, content design, and web content optimization, always staying ahead of industry trends and leveraging new technologies to enhance brand visibility. I’m eager to contribute to a team and elevate digital presence.

Ng Hiu Wing Athena

Hi, I’m Athena Ng Hiu Wing. I’m a results-driven digital marketing professional with a robust background in content creation and strategic marketing. I design and execute innovative campaigns to boost brand awareness, engage audiences, and drive revenue across digital channels. I excel at turning data into actionable insights, building cross-functional campaigns, and leading collaborative teams. I specialize in developing multi-channel strategies, SEO, social media, content design, and web content optimization, always staying ahead of industry trends and leveraging new technologies to enhance brand visibility. I’m eager to contribute to a team and elevate digital presence.

Available to hire

Hi, I’m Athena Ng Hiu Wing. I’m a results-driven digital marketing professional with a robust background in content creation and strategic marketing. I design and execute innovative campaigns to boost brand awareness, engage audiences, and drive revenue across digital channels.

I excel at turning data into actionable insights, building cross-functional campaigns, and leading collaborative teams. I specialize in developing multi-channel strategies, SEO, social media, content design, and web content optimization, always staying ahead of industry trends and leveraging new technologies to enhance brand visibility. I’m eager to contribute to a team and elevate digital presence.

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Language

English
Fluent
Chinese
Advanced

Work Experience

Deputy Manager, Insurance Marketing at Bank of Communications
October 1, 2024 - Present
Defined insurance marketing strategies, developed multi-channel campaigns, and coordinated content and communications to support product launches and branding.
Founder / Marketing and Communications at TutoPia (Tutoring Platform)
June 1, 2022 - October 9, 2025
Founded and led marketing and communications for a tutoring platform; developed online and offline marketing strategies, monitored campaigns, maintained relationships with clients and influencers, and produced marketing materials and content to boost brand awareness.
Assistant Manager, Transaction Banking at CMB Wing Lung Bank
February 29, 2024 - October 9, 2025
Defined marketing strategies and positioning for e-channel products and services, coordinated with stakeholders, developed marketing plans, and managed content creation and visuals for digital channels; oversaw fintech projects and social media.

Education

Bachelor of Business Marketing at City University of Hong Kong
January 1, 2017 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Financial Services, Education, Professional Services, Other