NH

Ng Hiu Wing Athena

Available to hire

Hi, I’m Athena Ng Hiu Wing. I’m a results-driven digital marketing professional with a robust background in content creation and strategic marketing.

About

Hi, I’m Athena Ng Hiu Wing. I’m a results-driven digital marketing professional with a robust background in content creation and strategic marketing. I design and execute innovative campaigns to boost brand awareness, engage audiences, and drive revenue across digital channels.

I excel at turning data into actionable insights, building cross-functional campaigns, and leading collaborative teams. I specialize in developing multi-channel strategies, SEO, social media, content design, and web content optimization, always staying ahead of industry trends and leveraging new technologies to enhance brand visibility. I’m eager to contribute to a team and elevate digital presence.

  • 4 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Financial Services
  • Education
  • Professional Services
  • Other

Work experience

Deputy Manager, Insurance Marketing · Bank of CommunicationsOct 2024 – Present · 2 yrs 2 mos

Defined insurance marketing strategies, developed multi-channel campaigns, and coordinated content and communications to support product launches and branding.

Assistant Manager, Transaction Banking · CMB Wing Lung BankFeb 2024 – Oct 2025 · 1 yr 9 mos

Defined marketing strategies and positioning for e-channel products and services, coordinated with stakeholders, developed marketing plans, and managed content creation and visuals for digital channels; oversaw fintech projects and social media.

Founder / Marketing and Communications · TutoPia (Tutoring Platform)Jun 2022 – Oct 2025 · 3 yrs 5 mos

Founded and led marketing and communications for a tutoring platform; developed online and offline marketing strategies, monitored campaigns, maintained relationships with clients and influencers, and produced marketing materials and content to boost brand awareness.

Education

Bachelor of Business Marketing · City University of Hong Kong2017 – 2022

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