Digital Marketing Consultant at Independent

Revenue Growth & Performance Optimization Increased conversion value by 490 K RON (46%) year-over-year, growing total conversions value from 1,06 M RON to 1,55 M RON through strategic campaign optimization and audience targeting in the context of a niche market Expanded market reach by 40%, generating 1,9 M additional impressions and increasing total campaign visibility from 4.8 M to 6.7 M impressions Enhanced user engagement by 37%, driving 42 K additional interactions and improving overall campaign interaction rates across Google Ads and Meta platforms Lead Generation & Customer Acquisition Established new lead generation pipeline, implementing lead form campaigns that generated qualified leads where none existed in the previous period Improved click-through performance by 13%, increasing total clicks from 112 K to 127 K through refined ad copy, targeting, and bidding strategies Optimized budget allocation across multiple campaigns, strategically scaling investment by 159% while maintaining positive ROI and achieving 46% growth in conversion value

Social Researcher at Independent

Completed 5 comprehensive socio-cultural research projects for NGO, research agency, and media clients, analyzing digital behavior, national identity, and migration intentions across 1,500 participants using advanced SPSS analytics Conducted sophisticated statistical modeling including regression analysis and sentiment analysis, integrating social-listening analytics with traditional survey methodologies to deliver comprehensive socio-cultural intelligence Produced 300 pages of detailed research presentations featuring methodology documentation, statistical findings, and strategic recommendations that directly informed public information campaign development Delivered national-scope insights on parenting challenges, government service perceptions, and education systems that shaped policy recommendations and stakeholder engagement strategies Managed complex data collection processes utilizing CINT and LimeSurvey platforms with advanced sampling frameworks, ensuring representative datasets and statistical significance across sensitive social research topics

Research Executive at Open-i Research & Strategy

Managed 11 consumer research projects for 8 premium clients including Coca Cola, Danone, NN, and Orange, utilizing neuromarketing, CATI, and focus group methodologies to analyze 1,000+ participant datasets Delivered strategic brand positioning insights that improved brand health metrics for 3 major brands and informed 2 advertising campaigns through advanced regression and cluster analysis Created 2 industry articles and 5 infographics on LinkedIn and Facebook, establishing thought leadership in consumer psychology and socio-cultural research trends