Hi, I’m Melissa Izarra Pino, a performance-focused Digital Marketing Specialist with 5+ years of experience across Paid Social, Social Media Strategy, and Influencer Marketing in B2C environments. I have a strong background in Meta and TikTok advertising, campaign optimization, creative testing, and performance reporting. I’m motivated to step into a Paid Social / Performance Marketing Manager role with broader ownership and scale.…

Melissa Izarra Pino

Hi, I’m Melissa Izarra Pino, a performance-focused Digital Marketing Specialist with 5+ years of experience across Paid Social, Social Media Strategy, and Influencer Marketing in B2C environments. I have a strong background in Meta and TikTok advertising, campaign optimization, creative testing, and performance reporting. I’m motivated to step into a Paid Social / Performance Marketing Manager role with broader ownership and scale.…

Available to hire

Hi, I’m Melissa Izarra Pino, a performance-focused Digital Marketing Specialist with 5+ years of experience across Paid Social, Social Media Strategy, and Influencer Marketing in B2C environments.

I have a strong background in Meta and TikTok advertising, campaign optimization, creative testing, and performance reporting. I’m motivated to step into a Paid Social / Performance Marketing Manager role with broader ownership and scale.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent
German
Advanced

Work Experience

Marketing Assistant at PEX Peru (Vincci Group)
July 1, 2018 - October 14, 2025
Analyzed and presented milestones for monthly commercial management decisions; led weekly meetings with the sales team to discuss project goals and improve overall performance; developed a 'customer effectiveness ladder' and created/published advertising materials for the blog and e-commerce providers.
Social Media Manager at Dr. Fisio: Wellness Clinic
April 1, 2019 - October 14, 2025
Selected and managed content for multiple platforms including blogs, YouTube and social networks; developed a content marketing strategy tailored to the Spanish target audience; completed a Digital Marketing & Social Media internship at IDI International Language Center in Madrid; updated and edited email marketing campaigns and site content for SEO.
Junior Online Marketing Consultant at Proselco S.A.
February 1, 2024 - Present
Supported paid campaigns on Google Ads and Meta Ads, driving a 30% increase in e-commerce sessions. Led SEO content strategy, increasing organic visibility by 35% through optimized landing pages, keyword research, and metadata improvements. Conducted keyword research, optimized metadata, and improved on-page content structure. Tracked influencer KPIs (engagement, reach, conversions) and prepared performance reports. Created social content, scripts, captions, newsletters, and short-form videos aligned with brand values. Monitored influencer KPIs (reach, engagement, conversions) and delivered performance reports.
Social Media Specialist at PEX Peru Vinci Group
July 1, 2019 - January 31, 2024
Supported B2B marketing campaigns and retail partner communication. Coordinated product visibility across channels and ensured brand consistency. Collaborated with sales teams to align promotional efforts.
Digital Marketing & Social Media Assistant
December 1, 2018 - April 1, 2019
Madrid-based role focusing on digital marketing and social media tasks, content creation, and channel support.
Digital Marketing & Social Media Specialist at PEX Peru Vinci Group
July 1, 2019 - January 31, 2024
Coordinated marketing campaigns and retail partner communication. Created visual and video content for digital channels. Wrote SEO-oriented blog posts and newsletters to improve search visibility.
Junior Assistant Marketing Director at CEO
February 1, 2016 - July 1, 2018
Supported marketing leadership in Lima, Peru; contributed to strategy development, campaign planning, and cross-functional collaboration to align brand messaging and promotional activities.
Digital Marketing & Social Media Specialist at Proselco S.A.
February 1, 2024 - Present
Managed influencer partnerships (scouting, outreach, coordination), improving reach and brand visibility. Planned and executed social campaigns across Instagram, TikTok & Facebook, developing creative concepts and briefs. Coordinated product seeding, content requests, and approval workflows with creators and micro-influencers. Tracked influencer KPIs (engagement, reach, conversions) and prepared performance reports. Created social content, scripts, captions, newsletters, and short-form videos aligned with brand values. Collaborated with marketing, design and external partners to ensure consistent messaging.
Digital Marketing Intern (Social Media & Content)
December 1, 2018 - April 1, 2019
Dec 2018 to Apr 2019: Digital Marketing & Social Media Specialist in Madrid, Spain (Internship) focused on supporting social content creation, campaigns and coordination.
Digital Marketing & Social Media Specialist
July 1, 2019 - January 1, 2024
Jul 2019 to Jan 2024: Led digital marketing and social media initiatives in Madrid, Spain, including content creation, influencer partnerships, and campaign management.
Marketing Business Planning Assistant at Perú Vinci Group
February 1, 2016 - July 1, 2018
Supported B2B communications, presentations and promotional content. Assisted with events, logistics and communication planning. Coordinated marketing materials, OOH concepts, and trade marketing support.
Social Media & Digital Marketing Specialist at Prosellco S.A.
February 1, 2024 - Present
Coordinated cross-functional stakeholders to ensure data-backed decision-making for B2B/B2C partner campaigns. Developed performance-driven social strategies, aligning creative concepts with funnel objectives. Analyzed campaign results (reach, engagement, conversions) and translated insights into optimization actions. Planned, executed, and optimized paid social campaigns across Meta (Facebook & Instagram) and TikTok, supporting brand awareness and conversion goals.
Social Media & Content Specialist at CID I International Language Center
July 1, 2019 - January 1, 2024
Defined content briefs, scripts, captions, and short-form video concepts aligned with brand and performance goals. Conducted SEO and content performance reviews to guide content decisions. Tracked influencer and social KPIs (engagement, reach, conversions) and prepared structured performance reports.
Junior Marketing Assistant (Social Media & Content) at PEX Perú Vinci Group
December 1, 2018 - April 1, 2019
Supported data analysis for B2B/B2C communication initiatives, identifying audience segments and performance insights. Supported B2B digital communication campaigns and customer acquisition initiatives. Contributed to content updates, promotional material, and online information accuracy.
Marketing Business Planning Assistant at MARKETING TOOLS
February 1, 2016 - July 1, 2018
Supported marketing tooling and content creation across Canva, CapCut, Illustrator, Photoshop; managed Meta Business Suite, Metricool, Shopify, Mailchimp, WordPress, Semrush, and Trello to coordinate campaigns and improve data-driven decision making.
Social Media & Paid Social Specialist at Proselco S.A.
February 1, 2024 - Present
Coordinated cross-functional stakeholders to ensure data-backed decision-making for B2B/B2C partner campaigns. Developed performance‑driven social strategies, aligning creative concepts with funnel objectives. Analyzed campaign results (reach, engagement, conversions) and translated insights into optimization actions. Planned, executed, and optimized paid social campaigns across Meta (Facebook & Instagram) and TikTok, supporting brand awareness and conversion goals.
Junior Marketing Assistant (Social Media & Content) at PEX Peru Vinci Group
December 1, 2018 - April 1, 2019
Supported data analysis for B2B/B2C communication initiatives, identifying audience segments and performance insights. Supported B2B digital communication campaigns and customer acquisition initiatives. Contributed to content updates, promotional material, and online information accuracy.
Marketing & Business Planning Assistant at Marketing Tools
February 1, 2016 - July 1, 2018
Supported marketing operations and planning tasks; utilized Canva, CapCut, Illustrator, Photoshop, Meta Business Suite, Metricool, Shopify, Mailchimp, WordPress, Semrush, and other tools to support campaigns and online information accuracy.

Education

Master's Degree at Universidad Rey Juan Carlos
January 11, 2030 - October 14, 2025
Bachelor's Degree at Universidad Cesar Vallejo
January 11, 2030 - October 14, 2025
Master's Degree in Digital Marketing & E-Commerce at Universidad Rey Juan Carlos
January 11, 2030 - January 1, 2019
Bachelor's Degree in Marketing & Business Management at Universidad César Vallejo
January 11, 2030 - January 1, 2017
Master’s Degree in Digital Marketing & E-Commerce at Universidad Rey Juan Carlos – Spain
January 1, 2019 - March 16, 2026
Bachelor’s Degree in Marketing & Business Management at Universidad César Vallejo – Peru
January 1, 2017 - March 16, 2026
Master’s Degree in Digital Marketing & E‑Commerce at Universidad Rey Juan Carlos – Spain
January 1, 2017 - January 1, 2019
Bachelor’s Degree in Marketing & Business Management at Universidad Cesar Vallejo – Peru
January 1, 2017 - January 1, 2017
Program: Influencer Marketing, Social Media & Digital Platforms at IAB Spain
January 1, 2025 - January 1, 2025
Master’s Degree in Digital Marketing & E-Commerce at Universidad Rey Juan Carlos – Spain
January 11, 2030 - January 1, 2019
Bachelor’s Degree in Marketing & Business Management at Universidad César Vallejo – Peru
January 11, 2030 - January 1, 2017

Qualifications

IAB Spain Certification
January 1, 2025 - March 16, 2026
Program: Influencer Marketing, Social Media & Digital Platforms
January 1, 2025 - January 1, 2025
IAB Spain Certification
January 1, 2025 - May 7, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education, Other

Skills

Experience Level