Melissa Izarra Pino

Coordinated cross-functional stakeholders to ensure data-backed decision-making for B2B/B2C partner campaigns. Developed performance‑driven social strategies, aligning creative concepts with funnel objectives. Analyzed campaign results (reach, engagement, conversions) and translated insights into optimization actions. Planned, executed, and optimized paid social campaigns across Meta (Facebook & Instagram) and TikTok, supporting brand awareness and conversion goals.

Coordinated cross-functional stakeholders to ensure data-backed decision-making for B2B/B2C partner campaigns. Developed performance-driven social strategies, aligning creative concepts with funnel objectives. Analyzed campaign results (reach, engagement, conversions) and translated insights into optimization actions. Planned, executed, and optimized paid social campaigns across Meta (Facebook & Instagram) and TikTok, supporting brand awareness and conversion goals.

Managed influencer partnerships (scouting, outreach, coordination), improving reach and brand visibility. Planned and executed social campaigns across Instagram, TikTok & Facebook, developing creative concepts and briefs. Coordinated product seeding, content requests, and approval workflows with creators and micro-influencers. Tracked influencer KPIs (engagement, reach, conversions) and prepared performance reports. Created social content, scripts, captions, newsletters, and short-form videos aligned with brand values. Collaborated with marketing, design and external partners to ensure consistent messaging.