I am a strategic creative leader who bridges vision and commercial impact. With over two decades of international experience, I translate complex challenges into compelling brand stories, design systems, and innovative concepts that drive growth. I lead cross-functional teams from initial strategy through execution, delivering work that resonates with audiences and achieves business objectives for both agencies and direct clients. I collaborate with ambitious brands and agencies as an independent partner, guiding end-to-end brand development, concepting, and project management. My focus is on brand relevance, storytelling, and design efficiency, always aiming to elevate value and clarity across all touchpoints.…I am a strategic creative leader who bridges vision and commercial impact. With over two decades of international experience, I translate complex challenges into compelling brand stories, design systems, and innovative concepts that drive growth. I lead cross-functional teams from initial strategy through execution, delivering work that resonates with audiences and achieves business objectives for both agencies and direct clients. I collaborate with ambitious brands and agencies as an independent partner, guiding end-to-end brand development, concepting, and project management. My focus is on brand relevance, storytelling, and design efficiency, always aiming to elevate value and clarity across all touchpoints.WWWW…