Christian Loets

Available to hire

I am a strategic creative leader who bridges vision and commercial impact.

About

I am a strategic creative leader who bridges vision and commercial impact. With over two decades of international experience, I translate complex challenges into compelling brand stories, design systems, and innovative concepts that drive growth. I lead cross-functional teams from initial strategy through execution, delivering work that resonates with audiences and achieves business objectives for both agencies and direct clients.

I collaborate with ambitious brands and agencies as an independent partner, guiding end-to-end brand development, concepting, and project management. My focus is on brand relevance, storytelling, and design efficiency, always aiming to elevate value and clarity across all touchpoints.

  • Joined October 2025

Languages

  • SwedishFluent
  • EnglishAdvanced
  • Spanish; CastilianBeginner

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Real Estate & Construction
  • Professional Services
  • Consumer Goods
  • Education
  • Government

More experts in Gothenburg, Sweden

Projects · 1

Work experience· 6 roles

Creative Leader: Brand Strategy & Design Innovation · Forza Loets & FriendsJan 2013 – Present · 13 yrs 11 mos

Operate as an independent creative partner for ambitious brands and as a strategic resource for communication agencies. Lead end-to-end brand development, creative concepting, and project management for a diverse client portfolio, collaborating with agencies such as Innovaform, Stendahls, Paradigm, and others.

Design Director · Innovaform ABJan 2010 – Oct 2013 · 3 yrs 10 mos

Spearheaded the creative vision and output for a 12-person strategic design studio. Restructured studio workflows and creative processes, enhancing overall quality and profitability. Played a leading role in new business acquisition and key account development, securing major accounts.

Art & Design Director · OmniaJan 2009 – Oct 2025 · 16 yrs 10 mos

Managed the creative studio for a 100+ person award-winning brand consultancy, following the acquisition of my division. Implemented new creative workflows to maximize efficiency and quality of output. Led company strategy implementation and facilitated client workshop sessions.

Creative Division Director & Partner · LWDesign GraphicsJan 2008 – Oct 2025 · 17 yrs 10 mos
Art Director & Senior Creative · Electric OrangeJan 2005 – Oct 2025 · 20 yrs 10 mos
Creative Partner · Loets Design ABJan 2003 – Oct 2025 · 22 yrs 10 mos

Education

Graphic Design & Communication · RMI Berghs School of Communication2030 – 2025
Graphic Design & Fine Art · Folk Universitetet2030 – 2025

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