Available to hire
I have developed most of my professional career in the Marketing department, both offline and online, focusing particularly on performance and acquisition.
I am results-oriented with a solid experience in digital marketing strategy and a proven track record of delivering KPIs. I have managed multi-million euro budgets and led cross-functional teams to drive growth across multiple brands and markets.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Swedish
Beginner
Work Experience
Senior Digital Specialist at Precis Digital AB
September 1, 2022 - October 9, 2025Managed communications and relationships with 3 clients across different verticals; handled over EUR 5M annual budget; digital media planning on a full-funnel approach and a digital maturity framework; yearly planning, media mix definition and budget allocation; campaign execution and optimization on SEM (Google and Bing Ads) and Paid Social; reporting and results accountability through monthly, quarterly and yearly meetings.
SEM Manager at Pierce AB
September 1, 2022 - PresentDeveloped and managed SEM campaigns across Google Ads and Microsoft Ads for three brands operating in over 12 countries; budgets exceed EUR 10M; implemented full-funnel strategies and advanced bidding; performed in-depth performance analyses using Google Analytics, SA360, Google Merchant Center, and data feed tools; collaborated with cross-functional teams; led monthly and quarterly performance reviews; stayed ahead of industry updates to maintain competitive advantage.
Senior Digital Specialist at Precis Digital AB
September 1, 2022 - October 9, 2025Manage communications and relationships with three clients across different verticals; handling over 5M EUR annual budget; Digital media planning on a full funnel approach and a digital maturity framework; campaign execution and optimization on SEM (Google and Bing Ads) and Paid Social; reporting and results accountability through monthly, quarterly and yearly meetings.
SEM Manager at Pierce AB
September 1, 2022 - PresentDevelop and manage SEM campaigns across Google Ads and Microsoft Ads for three brands operating in over 12 countries; optimize performance, manage annual budgets over 10M EUR; implement full-funnel strategies; perform in-depth performance analysis using Google Analytics, Search Ads 360, Google Merchant Center and data feed management tools to refine campaigns and KPIs; collaborate with cross-functional teams and lead regular performance reviews; stay updated with industry trends.
Senior Digital Specialist at Precis Digital AB
September 1, 2022 - October 9, 2025Manage communications and relationships with 3 clients across different verticals, handling over €5M in annual budget. Digital media planning with a full-funnel approach and a digital maturity framework. Campaign execution and optimization for SEM, Paid Social; reporting and results accountability with monthly, quarterly, and yearly reviews.
SEM Manager at Pierce AB
September 1, 2022 - PresentDevelop and manage SEM campaigns across Google Ads and Microsoft Ads for three brands operating in over 12 countries. Manage annual budgets exceeding €10M, implement full-funnel strategies, execute advanced bidding, and optimize feeds, keywords, and audiences. Conduct in-depth performance analysis using GA, Search Ads 360, and GMC; collaborate with cross-functional teams and present monthly/quarterly performance reviews to stakeholders; stay updated on platform updates to maintain competitive advantage.
Digital Paid Media Manager at Food Delivery Brands
September 1, 2021 - October 9, 2025Developed digital media buying strategy with a full marketing funnel approach for Telepizza and Pizza Hut in Spain; defined media mix, budget allocation and spend control; managed relationships with media and creative agencies; led the paid media task force to develop and execute campaigns; interpreted campaign performance and provided actionable insights; responsible for reporting and results accountability.
Digital Paid Media Manager at Food Delivery Brands
September 1, 2021 - October 9, 2025Digital Media Buying strategy development with a full marketing funnel approach for brand campaigns in Spain; media mix definition, budget allocation and spend control; manage relationship with media and creative agencies, leading the paid media task force to develop and execute campaigns; interpret campaign performance and provide insightful analyses; reporting and results accountability.
Digital Paid Media Manager at Food Delivery Brands
September 1, 2021 - October 9, 2025Digital media buying strategy development with a full marketing funnel approach for Telepizza and Pizza Hut in Spain. Define media mix, budget allocation, and spend control; manage relationships with media and creative agencies, leading the paid media task force; interpret campaign performance and provide insightful analysis with regular reporting.
Head of Performance at AdApp2Media
April 1, 2018 - October 9, 2025Online Acquisition Strategy development and definition, including goals and pricing models (CPI, CPE, CPL, CPA, etc.); designed and executed a global media plan for advertisers, including display programmatic, native advertising, video, and incentivized traffic; managed campaigns across Asia, Europe and English-speaking markets; analytics and reporting with multiple objectives: optimization, advertiser budgets, spend control.
Head of Performance at AdA pp2Media
April 1, 2018 - October 9, 2025Online Acquisition Strategy development and pricing models (CPI, CPE, CPL, CPA, etc.); design and execute a global media plan for advertisers including display programmatic buys, native advertising, video (various formats) and incentivized traffic; campaigns in Asia, Europe and English-speaking markets; manage analytics and reporting with multiple objectives (optimization, budgets, spend control).
Head of Performance at AdApp2Media
April 1, 2018 - October 9, 2025Online acquisition strategy development and pricing model definition (CPI, CPE, CPL, CPA). Design and execute a global media plan including display programmatic, native, video, and incentivized traffic. Run campaigns across Asia, Europe, and English-speaking markets; manage analytics and reporting with multiple objectives including budgets and spend control.
Online Acquisition Manager at Casino Gran Madrid
September 1, 2015 - October 9, 2025Online Acquisition Strategy development and definition for CGM Online and CGM 7 Estrellas; PPC, Remarketing, Affiliate; SEM campaigns development and execution; offers and objectives definition for Ad networks; campaign performance analysis and optimization via diverse data tools; monthly budget control and reporting.
Online Acquisition Manager at Casino Gran Madrid
September 1, 2015 - October 9, 2025Online Acquisition Strategy development for CGM Online and CGM 7 Estrellas (PPC, Remarketing, Affiliate); SEM campaigns; Offer and Objectives definition for Ad networks; campaign performance analysis and optimization through Google Analytics, Crazy Egg and other tracking platforms; monthly budget control and performance and sales reporting.
Online Acquisition Manager at Casino Gran Madrid
September 1, 2015 - October 9, 2025Online acquisition strategy development for CGM Online and CGM 7 Estrellas (Madrid). PPC, Remarketing, Affiliate; offline-online cross-actions; offer and objectives definition for ad networks; campaign performance analysis and monthly budget control with reporting.
Performance Marketing Strategist at Natural Logistics, Grupo Mercantil
May 1, 2015 - October 9, 2025Digital performance campaigns development and execution for more than 6 product lines and over 10 countries; SEM campaigns (Google AdWords and Bing Ads); CPV campaigns (Lead Impact) and adult traffic media buying; online campaign optimization and user behavior analysis (Google Analytics, CPV Labs, Crazy Egg); monthly budget control and performance reporting.
Performance Marketing Strategist at Natural Logistics, Grupo Mercantis
May 1, 2015 - October 9, 2025Digital Performance campaigns development and execution for more than 6 product lines and over 10 countries; SEM campaigns (Google AdWords and Bing Ads); CPV campaigns with networks like Lead Impact; online campaign optimization and user behavior analysis (Google Analytics, CPV Labs, Crazy Egg) to drive product and landing page improvements; monthly budget control and performance reporting.
Performance Marketing Strategist at Natural Logistics, Grupo Mercantil
May 1, 2015 - October 9, 2025Digital performance campaigns for multiple product lines across 10+ countries. SEM and CPV campaigns; online campaign optimization and user behavior analysis to drive page and landing-page improvements; monthly budget control and performance reporting.
Education
Master’s Degree in Online Marketing and E-Commerce at EAE Business School
October 1, 2013 - July 1, 2014Online Marketing and Internet Business Executive Program at CapacitArte UBA (Universidad de Buenos Aires)
March 1, 2011 - December 1, 2011Bachelor’s Degree in Business Administration at Pontificia Universidad Católica Argentina
March 1, 2002 - June 1, 2008Master’s Degree in Online Marketing and E-Commerce at EAE Business School (Madrid)
October 1, 2013 - July 1, 2014Executive Program in Online Marketing and Internet Business at CapacitA rte UBA (Universidad de Buenos Aires)
March 1, 2011 - December 1, 2011Bachelor’s Degree in Business Administration at Pontificia Universidad Católica Argentina
March 1, 2002 - June 1, 2008Master's Degree in Online Marketing and E-Commerce at EAE Business School
October 1, 2013 - July 1, 2014Online Marketing and Internet Business Executive Program at CapacitArte UBA (Universidad de Buenos Aires)
March 1, 2011 - December 1, 2011Bachelor's Degree at Pontificia Universidad Católica Argentina
March 1, 2002 - June 1, 2008Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services, Education, Other, Gaming
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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