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I'm Rui Cunha, a full-stack digital marketing specialist with extensive experience managing over $1.5 million in campaigns for more than 30 brands. Currently at Hilti Portugal, I lead paid and social media efforts, developing and executing effective digital campaigns while coordinating with cross-functional local, regional and global teams.…

Rui Cunha

Digital Marketer, Social Media Manager, Content Creator, +4

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I'm Rui Cunha, a full-stack digital marketing specialist with extensive experience managing over $1.5 million in campaigns for more than 30 brands. Currently at Hilti Portugal, I lead paid and social media efforts, developing and executing effective digital campaigns while coordinating with cross-functional local, regional and global teams.…

Available to hire

I’m Rui Cunha, a full-stack digital marketing specialist with extensive experience managing over $1.5 million in campaigns for more than 30 brands.

Currently at Hilti Portugal, I lead paid and social media efforts, developing and executing effective digital campaigns while coordinating with cross-functional local, regional and global teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Paid & Social Media Specialist at Hilti Portugal

September 1, 2023 - Present

Current role focusing on paid and social media management, lead generation and coordination with local, regional and global teams to drive digital campaigns.

Digital Marketing Specialist at Wise Pirates

September 1, 2021 - October 9, 2025

Developed and executed digital campaigns, managed budgets over $1.5M for 30+ brands, and led data collection, analysis and reporting to drive performance.

Campaign Manager at Gerodigital

April 1, 2020 - October 9, 2025

Planned and executed digital marketing strategy for retail, e-commerce, B2B and B2C lead generation; led traffic acquisition across Meta, Google, LinkedIn, Pinterest, Twitter, TikTok, and Microsoft Ads; conducted data analysis and reporting to optimize campaigns.

Sales Assistant at Worten

March 1, 2017 - October 9, 2025

Supported sales activities, developed marketing materials, managed social media accounts and supported promotions and campaigns.

Marketing Intern at S. Pintos - Engenharia e Construção

June 1, 2016 - October 9, 2025

Developed marketing materials; supported marketing activities and brand development; conducted market research.

Paid & Social Media Specialist at Hilti Portugal

September 1, 2023 - Present

Lead paid and social media efforts; develop and execute digital campaigns; coordinate with cross-functional local, regional and global teams.

Digital Marketing Specialist at Wise Pirates

September 1, 2021 - October 9, 2025

Led paid and social media campaigns; developed and executed digital strategies; cross-functional coordination across local, regional and global teams.

Campaign Manager at Gerodigital

April 1, 2020 - October 9, 2025

Sales and after-sales service. Campaign management (social, PPC and email), data analysis and reporting, client management, advertising design, copywriting, social media management, lead generation.

Sales Assistant at Worten

March 1, 2017 - October 9, 2025

Developed marketing materials, managed social media accounts, and supported the team in promotional activities. Conducted market research to assist in brand development.

Marketing Intern at S. Pintos - Engenharia e Construção

June 1, 2016 - October 9, 2025

Planning and execution of the digital marketing strategy for Laskasas, Dom Kap a, and Moozy, focusing on retail, e-commerce, B2B, and B2C lead generation. Traffic acquisition across platforms (Meta Ads, Google Ads, LinkedIn Ads, Pinterest Ads, Twitter Ads, TikTok Ads, Microsoft Ads, among others). Data collection, analysis and reporting, leading to high-performing campaigns and high digital maturity.