Available to hire
Experienced marketing consultant helping ambitious brands scale.
Commercially-minded and customer-centric marketing leader with P&L accountability gained in fast-paced and growth-focused brands and agencies. Successful background in B2B, FMCG, retail, financial services, automotive and travel sectors; leading multi-million pound revenue streams and budgets.
Track-record of leading world-class customer marketing programmes and building high-performing teams for businesses large and small: Samsung, Sainsbury’s, DigitasLBi, dunnhumby, Siebel Systems, Thunderhead & Peak Indicators. Ex-deputy chair at Data & Marketing Association. Entrepreneurial, trusted, board advisor, NED, mentor and startup co-founder.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Founder & Marketing Consultant at VerveIQ
January 1, 2015 - PresentFounder and marketing consultant delivering data-driven growth programs, CRM optimization, and partner ecosystem development for B2B and consumer brands.
Chief Marketing Officer at Great2
March 31, 2022 - October 9, 2025Led brand, marketing and growth initiatives, shaping go-to-market strategy and scale programs for fast-growth brands.
Group Marketing Director at Peak Indicators
December 31, 2022 - October 9, 2025Directed global lifecycle marketing, branding and analytics, building scalable revenue-generation programs for large and mid-market clients.
VP Strategic Partnerships & Alliances at Thunderhead
January 31, 2016 - October 9, 2025Defined a cross-portfolio strategic alliances program and cultivated enterprise partnerships to drive incremental revenue.
Global MD Customer Engagement at Dunnhumby
February 28, 2019 - October 9, 2025Led data-driven marketing, retention and loyalty programs across multiple markets, and delivered digital customer experiences for global retailers.
Non-Executive Director at Data & Marketing Association (DMA)
January 1, 2019 - PresentDeputy Chair of the DMA board and Rem Co-Chair; governance and industry advocacy for the UK's leading marketing trade association.
Founder & Marketing Consultant at VerveIQ
January 1, 2015 - PresentStrategic growth consultancy that helps brands, agencies and startups build valuable propositions and relationships that create sustainable growth.
Deputy Chair at Data & Marketing Association (DMA)
January 1, 2019 - PresentDeputy Chair of the DMA Board and RemCo Chair; Non-Executive Director.
Chief Marketing Officer at Great2
March 31, 2022 - October 9, 2025Lead brand, marketing and growth of SME data science and analytics consultancy.
Group Marketing Director at Peak Indicators
December 31, 2022 - October 9, 2025Lead the transformation of global customer engagement capability: develop loyalty, lifecycle marketing, digital customer experience and media monetisation solutions for global retail clients.
Global MD Customer Engagement at Dunnhumby
February 28, 2019 - October 9, 2025Led customer data-driven marketing, retention and loyalty programs and initiatives (128M customer base, 31 markets, 50+ teams, budget 6M) driving database growth, opt-ins, email & app engagement and sales.
VP Strategic Partnerships & Alliances at Thunderhead
January 31, 2016 - October 9, 2025Led strategic partnerships and alliances; product and go-to-market collaborations.
Global Head of CRM & Marketing at DigitasLBi
June 30, 2013 - October 9, 2025Led CRM & marketing practice globally; built a large, cross-functional team delivering CRM strategy and delivery.
Founder & Marketing Consultant at VerveIQ
January 1, 2015 - PresentFounded VerveIQ to deliver growth-focused branding, CRM and digital marketing programs for B2B, FMCG, retail, financial services, automotive and travel sectors. Built multi-million pound revenue streams and budgets; led world-class customer marketing programs and high-performing teams across large and small businesses.
Non-Executive Director at Data & Marketing Association
January 1, 2019 - PresentNon-Executive Director, providing governance and strategic oversight for the UK’s leading trade association for intelligent marketing; includes mentorship and industry initiatives.
Group Marketing Director at Peak Indicators
December 31, 2022 - October 9, 2025Led brand, marketing and growth for Peak Indicators, a data science and analytics consultancy across SME and enterprise client portfolios; built partnerships and scaled go-to-market efforts.
Chief Marketing Officer at Great2
March 31, 2022 - October 9, 2025Led brand, marketing and growth initiatives for Great2, driving demand generation and market expansion through integrated campaigns and analytics.
Global Head of Customer Engagement at Dunnhumby
February 1, 2019 - October 9, 2025Led global customer engagement capability, including loyalty, lifecycle marketing, digital customer experiences and media monetisation for retail clients.
VP Strategic Partnerships & Alliances at Thunderhead
January 31, 2016 - October 9, 2025Led strategic partnerships and alliances, driving growth and industry partnerships in customer communications and engagement platforms.
Global Head of CRM at LBi (acquired by Publicis 2013)
January 31, 2013 - October 9, 2025Built a global CRM practice with a cross-functional team, delivering year-over-year revenue growth and integrated CRM/CX solutions.
Education
BA (Hons) Consumer Services Management at Leeds Metropolitan University
January 11, 2030 - October 9, 2025MBA Programme Diploma & Advanced Certificate in Marketing at Institute for Data & Marketing (DMA) / London Business School's Centre For Marketing
January 11, 2030 - October 9, 20254 A-Levels & 8 GCSEs at Institute for Data & Marketing (DMA)
January 11, 2030 - October 9, 2025BA (Hons) Consumer Services Management at Leeds Metropolitan University
January 11, 2030 - October 9, 2025MBA Programme at London Business School (Centre For Marketing)
January 11, 2030 - October 9, 2025Diploma & Advanced Certificate in Marketing at Chartered Institute for Marketing
January 11, 2030 - October 9, 2025Institute for Data & Marketing (IDM DMA) at Institute for Data & Marketing
January 11, 2030 - October 9, 2025BA (Hons) Consumer Services Management at Leeds Metropolitan University
January 11, 2030 - October 9, 2025MBA Programme Diploma at Institute of Data & Marketing (DMA)
January 11, 2030 - October 9, 2025Advanced Certificate in Marketing at Institute of Data & Marketing (DMA)
January 11, 2030 - October 9, 2025Qualifications
MBA Programme Diploma & Advanced Certificate in Marketing
January 11, 2030 - October 9, 2025BA (Hons) Consumer Services Management
January 11, 2030 - October 9, 2025Diploma & Advanced Certificate in Marketing
January 11, 2030 - October 9, 2025MBA Programme
January 11, 2030 - October 9, 2025BA (Hons) Consumer Services Management
January 11, 2030 - October 9, 2025DMA Fellow
January 11, 2030 - October 9, 2025Awards Judge (DMA)
January 11, 2030 - October 9, 2025Industry Experience
Consumer Goods, Retail, Financial Services, Travel & Hospitality, Software & Internet, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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