Senior Performance Marketing Manager at The Conqueror Challenges

Led strategic planning and hands-on execution across paid media channels, delivering end-to-end campaigns and driving measurable impact. Coordinated cross-functional teams across paid media, data, funnel, and creative, and expanded e-commerce initiatives and brand presence with multi-channel campaigns. Built scalable marketing strategies and onboarded sister brands; oversaw Amazon Seller Central and new product launches; optimized campaigns for ROAS and growth.

Senior Online Marketing Manager at Bitdefender

Led online marketing initiatives, including Google Ads, YouTube advertising, and performance tracking; oversaw Amazon Seller Central expansion; implemented data-driven optimization and cross-channel strategies; aligned with product marketing and sales to drive growth.

Senior Online Marketing Manager at zooplus

Responsible for strategic paid media management; led the marketing funnel from bidding strategies to conversion optimization; collaborated with UX, pricing, and product teams to improve ROAS and revenue; managed cross-country campaigns in the DACH region.

Online Marketing Manager at zooplus

Managed online marketing across Google, Bing and YouTube; developed and executed paid search and social campaigns; analyzed data to optimize performance and scale growth.

Client Success Manager at IntelliAd Performance Marketing Suite

Designed and executed strategic paid media initiatives for clients; conducted continuous keyword research, testing, and optimization; created monthly performance reports and provided client support to ensure satisfaction and retention.

Senior Performance Marketing Manager at The Conqueror Challenges

Led end-to-end e-commerce and paid media initiatives; owned Google & YouTube funnel; expanded Amazon presence; built data-driven reports and dashboards; coordinated cross-functional teams to align marketing strategy with product positioning and revenue goals.

Senior Performance Marketing Manager at Bitdefender

Led Paid Media department for Google & YouTube; managed campaigns, budgeting, and optimization; built Power BI performance reports; expanded Amazon presence; oversaw e-commerce performance for Karu Socks and Inkari; drove growth and visibility.

Online Marketing Manager at Zooplus

Managed online marketing across PPC and paid media; oversaw SEM for France, Belgium, Switzerland, and Italy; budget management; campaign planning and performance optimization; developed daily/seasonal campaign performance reports.

Senior Online Marketing Manager at Zooplus

Led SEM initiatives for Google, Yahoo, and Bing; directed campaigns for France, Belgium, Switzerland, Italy; strategic paid media planning; cross-functional collaboration; budgeting and ROI optimization; created daily and seasonal performance reports.

Client Success Manager at IntelliAd Performance Marketing Suite

Acted as primary client liaison; managed onboarding; supported paid media campaigns; contributed to client success for performance marketing suite; built strong client relationships.

Senior Performance Marketing Manager at The Conqueror Challenges

Led paid media strategy and project coordination; owned end-to-end e-commerce performance; analyzed data discrepancies and built insightful performance reports using Power BI; managed and expanded advertising campaigns, including Google & YouTube, across multiple markets; drove ROIs and growth for brand campaigns.

Senior Paid Media Manager at Bitdefender

Led the Paid Media department for Google & YouTube, overseeing strategic campaigns management and project coordination. Owned full Google & YouTube marketing funnel, from bidding strategies to conversion optimization. Analyzed data discrepancies and built insightful performance reports using Power BI. Managed and strategically expanded the Amazon presence, including advertising campaigns and store operations. Oversaw end-to-end e-commerce performance for the Karu Socks and Inkari brands, driving growth and visibility. Developed and scaled marketing strategies for assigned sister brands to increase market reach and revenue. Directed and optimized paid search campaigns (Google, Bing, YouTube) across global markets. Troubleshot issues in Google Merchant Center and managed multi-location product feeds for worldwide deployment.

Senior Online Marketing Manager at zooplus

Led online marketing and performance campaigns for zooplus across Google & YouTube and other paid channels; managed budgets and cross-functional teams; implemented end-to-end e-commerce performance improvements, including bidding strategies, creative testing, and market expansion across DACH and global markets.

Online Marketing Manager at zooplus

Drove paid media and SEM initiatives across international markets; collaborated with product, pricing and UX teams to optimize campaigns and ROI.