Marketing Manager at Synology GmbH

Led the development and execution of a comprehensive brand strategy across the DACH and Polish markets, resulting in increased brand awareness and market differentiation. Built and maintained a consistent brand identity across all digital and offline channels, ensuring alignment with company vision and values. Collaborated closely with Product and Creative teams to deliver cohesive, high-impact brand campaigns with measurable ROI. Developed storytelling frameworks to articulate brand purpose and engage users emotionally, enhancing loyalty and community growth. Utilized performance data and analytics to evaluate brand initiatives and optimize ongoing campaigns for sustained impact. Managed brand investments with a focus on long-term equity, ensuring brand sustainability and relevance in a dynamic market.

Lecturer at Hochschule Niederrhein

German and English language courses at levels ranging from B1 to C1; prepared and delivered engaging lectures and materials for diverse learner groups; supported academic writing and exam preparation.

Content Creator / Copywriter / Translator at Freelance, Düsseldorf

Created short and long copy for clients across industries (business/entertainment, beauty, fintech, IT); produced blog articles, social media content, banners, and marketing material; conducted SEO optimization (meta descriptions, keywords, image tags); delivered tailored brand messaging and visuals; supported clients with content strategy and translation.

Social Media & Communications Intern at Taxfix GmbH

Developed social media strategy for four markets (DE, EN, IT, FR); created content for social channels (paid & organic), blog articles, promotional materials, and ads; produced CRM content and videos; analyzed and reported social media results; facilitated cross-functional collaboration across design, product, and service teams.

Junior Strategic Content Manager at TBWA Worldwide

SEO keyword research and content concept development for websites, blogs, and newsletters; content ideation for social media; CRM: newsletter planning and evaluation; briefing and proofreading of copywriters; KPI analysis and reporting of social media and online marketing campaign effectiveness; account management for FMCG and insurance clients.

Lecturer at Hochschule Niederrhein

German and English language courses; levels from B1-C1; design and evaluation of course content and assessments.

Freelance Content Creator / Copywriter / Translator at Freelance, Düsseldorf

Freelance content production across multiple formats (blogs, social media, scripts); tailored content for diverse clients; SEO optimization and image/video assets.

Freelance Language Teacher at Private & Group Classes

Private and group language tutoring in German and English (A1-C1).

Marketing Manager at Synology GmbH

Led the development and execution of a comprehensive brand strategy across the DACH and Polish markets, increasing brand awareness and market differentiation. Built and maintained a consistent brand identity across digital and offline channels in alignment with company vision and values. Collaborated with Product and Creative teams to deliver cohesive, high-impact campaigns with measurable ROI. Developed a storytelling framework and governance for cohesive brand activation with clear ROI.

Lecturer at Hochschule Niederrhein

Private and group language courses in German and English (A1-C1).

Junior Strategic Content Manager at TBWA Worldwide

SEO keyword research and content concept for websites, blog articles and newsletters. Content ideation for social media. CRM: Newsletter planning and evaluation. KPI monitoring. Account management for customers in FMCG and insurance sectors.

Social Media & Communications Intern at Taxfix GmbH

Developed social media and communications strategies for four markets; created blog articles, promotional materials and ads; wrote copy for social media (paid & organic), CRM and videos; analyzed results; collaborated with internal teams; led campaigns to improve reach and engagement.

Content Creator / Copywriter / Translator at Freelance

Created customized brand messaging for clients across industries (business/entertainment, beauty, fintech, IT). Produced social media copy (paid & organic), blog articles, and other content; wrote scripts and translations.

Freelance Language Teacher at Private and Group

Private and group classes in German and English (A1-C1) for private students.

Social Media & Communications Intern at Taxfix GmbH

Developed and executed social media strategy for four markets (DE, EN, IT, FR). Created content for social media including blog articles, promotional materials, and adverts. Managed CRM and video content; analyzed performance to optimize campaigns; collaborated with internal teams and external partners to meet deadlines.

Junior Strategic Content Manager at TBWA Worldwide

SEO keyword research and content conception for websites, blogs, and newsletters. Led content ideation for social media; planned and evaluated newsletters (CRM); briefed and proofread copywriters; monitored KPIs; managed accounts for FMCG and insurance clients.

Marketing Manager at Synology GmbH

Led the development and execution of a comprehensive brand strategy across the DACH and Polish markets, increasing brand awareness and market differentiation. Built and maintained a consistent brand identity across digital and offline channels, ensuring alignment with company vision and collaborating with Product and Creative teams to deliver high-impact campaigns.

Lecturer at Hochschule Niederrhein

Lectured courses in German and English (levels from B1 to C1). Prepared and evaluated course content, and supported student learning outcomes.

Content Creator / Copywriter / Translator (Freelance) at Self-employed / Freelance, Düsseldorf

Produced short and long copy (headlines, social media, blogs, scripts). Created customized brand messaging for clients across industries (business/entertainment, beauty, fintech, IT). Generated social media copy (paid & organic), CRM content, and videos; conducted SEO optimization and analytics.