Senior Manager | Retention & Operations at Trade Fantasy Game India

Led CRM/retention initiatives; mapped journeys in CleverTap; increased retention by 12% across D1/D7/D15/D30 to 7.5% D30; grew MAU from 40k to 200k and achieved 8x GMV growth; implemented data-driven retention programs and win-back strategies; executed marketing automation to personalize experiences and reduce churn; tracked KPIs including CLV and churn; collaborated with marketing and product to optimize acquisition and retention.

Lead CRM | Retention & Operations at NIKITECH LLC | Casino & Sports Book Dubai

Led the CRM and retention operations to drive growth in a regulated iGaming environment. Built and automated customer journeys to increase FTD, revenue, and redeposits; analyzed player behavior and segmentation to design personalized retention campaigns; launched loyalty programs, promotions, and reactivation initiatives; collaborated with Marketing, Product, and Analytics to optimize journeys and monitor metrics (CLTV, churn, engagement); mentored retention specialists and partnered with product to resolve pain points; ensured regulatory compliance and stayed ahead of industry trends.

Senior Manager | Retention & Operations at TRADE FANTASY GAME INDIA

Led operations and CRM team to drive growth, emphasizing revenue and user retention. Increased average retention by 12% across D1, D7, D14, D30, achieving a 7.5% D30 retention rate. Boosted depositors by 12% while scaling Monthly Active Users (MAU) from 40,000 to 200,000. Achieved 8X growth in GMV. Strategize and implement data-driven customer retention programs to drive growth, engagement, and loyalty throughout the customer journey. Expertise in CleverTap to map customer journeys and tailor retention strategies. Develop and execute marketing automation campaigns to personalize the customer experience and reduce churn. Analyze customer data to identify trends, predict churn, and develop targeted win-back strategies. Track and monitor KPIs such as repeat purchase rate, CLV, and churn rate. Collaborate with marketing and product teams to optimize customer acquisition and retention efforts.

Lead CRM | Retention & Operations at NIKITECH LLC | CASINO & SPORTS BOOK DUBAI

Led operations and CRM team to drive growth, emphasizing revenue and user retention. Developed and executed customer retention strategies to enhance loyalty and reduce churn. Mapped user journeys to automate processes and increase conversions into FTD, revenue & redeposits. Analyzed player behavior and segmentation to design personalized retention campaigns. Created and managed loyalty programs, promotions, and reactivation campaigns tailored to key customer segments. Collaborated with marketing, product, and analytics teams to optimize customer journeys and drive engagement. Monitored retention metrics (CLTV, churn rates, engagement rates) to identify trends and areas for improvement. Led a team of retention specialists, providing mentorship and support. Ensured all retention activities comply with regulatory requirements in the iGaming industry. Stay updated with industry trends, competitor strategies, and emerging technologies to maintain a competitive edge.

Senior Manager | Retention & Operations at Trade Fantasy Game India

Led operations and CRM team to drive growth, emphasizing revenue and user retention. Increased average retention by 12% across D1, D7, D15, D30, achieving a 7.5% D30 retention rate. Boosted depositors by 12% while scaling MAU from 40,000 to 200,000. Achieved 8X growth in GMV. Strategized and implemented data-driven customer retention programs to drive growth, engagement, and loyalty throughout the customer journey. Expertise in CleverTap to map customer journeys and tailor retention strategies. Developed and executed marketing automation campaigns to personalize the customer experience and reduce churn. Analyzed customer data to identify trends, predict churn, and develop targeted win-back strategies. Tracked KPIs such as repeat purchase rate, CLV, and churn rate. Collaborated with marketing and product teams to optimize customer acquisition and retention efforts.

Lead CRM | Retention & Operations at NIKITECH LLC | CASINO & SPORTS BOOK DUBAI

Led operations and CRM team to drive growth, emphasizing revenue and user retention. Developed and executed customer retention strategies to enhance loyalty and reduce churn. Created user journeys to automate processes and increase conversions into FTD, revenue and redeposits. Analyzed player behavior and segmentation to design personalized retention campaigns. Created and managed loyalty programs, promotions, and reactivation campaigns tailored to key customer segments. Collaborated with marketing, product, and analytics teams to optimize customer journeys and drive engagement. Monitored retention metrics (CLTV, churn rates, engagement rates) to identify trends and areas for improvement. Led a team of retention specialists, providing mentorship and support. Identified customer pain points and worked with the product team to improve the gaming experience. Ensured retention activities complied with regulatory requirements in the iGaming industry. Stayed updated with industry trends, com

Senior Manager | Retention & Operations at Pink Platinum Data Classification | RMG Casino & Lottery Dubai

Led cross-functional teams to implement features that boosted user engagement. Analyzed churn and CLTV with CleverTap to tailor retention strategies; partnered with Push & Event Operations to personalize communications; collaborated with Agent Operations to acquire high-quality organic/paid users (minimizing churn); managed app localization & campaigns to maximize downloads in diverse Indian markets; developed strategies to retain paid users and maximize CLTV through targeted campaigns & incentives.

Senior Manager | Retention & Operations at PINK PLATINUM DATA CLASSIFICATION | RMG CASINO & LOTTERY DUBAI

Led cross-functional teams to implement features that boosted user engagement. Analyzed user data (churn, CLTV) with CleverTap to map customer journeys and tailor retention strategies. Partnered with Push & Event Operations to personalize user communication and optimize engagement. Collaborated with Agent Operations to acquire high-quality organic/paid users (minimizing churn). Managed app localization & campaigns to maximize downloads in diverse Indian markets. Developed strategies to retain paid users and maximize CLTV through targeted campaigns & incentives.

Senior Manager | Retention & Operations at Pink Platinum Data Classification | RMG Casino & Lottery Dubai

Led cross-functional teams to implement features that boosted user engagement. Analyzed user data (churn, CLTV) with CleverTap to map customer journeys and tailor retention strategies. Partnered with Push & Event Operations to personalize user communication and optimize engagement. Collaborated with Agent Operations to acquire high-quality organic/paid users (minimizing churn). Managed app localization & campaigns to maximize downloads in diverse Indian markets. Developed strategies to retain paid users and maximize CLTV through targeted campaigns & incentives. Tools: Webengage, Clarity, Zoho, SlashRTC, Voiso, Clevertap, Google Analytics, Google Tag Manager, Affillika, Omnichannel:SMS, WhatsApp, Email, Push

Product Operation Manager | Product & Operations at Popbazaar | E-commerce Casino India

Led product development initiatives and oversaw operations, driving the growth of the e-commerce platform. Implemented data-driven strategies to improve user experience; aligned product features with market trends and customer preferences; contributed to the development, operation, and promotion of the 'surprise box' Fortune Wheel, boosting engagement and sales; oversaw daily team operations, including product live streaming; developed a successful KOL strategy to amplify brand reach.

Product Operation Manager | Product & Operations at POPBAZZAR | E-COMMERCE CASINO INDIA

Led product development initiatives and oversaw operations, driving the growth of the e-commerce platform. Implemented data-driven strategies to improve user experience. Aligned product features and enhancements with market trends and customer preferences, ensuring seamless integration of new features and updates into the platform. Contributed to the development, operation, and promotion of the 'surprise box' (E-commerce Fortune Wheel), boosting customer engagement and sales. Oversaw daily team operations, including product live streaming, ensuring smooth processes and an enhanced customer experience. Developed and executed a successful KOL strategy, amplifying brand presence and attracting a broader audience.

Product Operation Manager | Product & Operations at Popbazzar | E-commerce Casino India

Led product development initiatives and oversaw operations, driving the growth of the e-commerce platform. Implemented data-driven strategies to improve user experience. Aligned product features and enhancements with market trends and customer preferences, ensuring seamless integration of new features and updates into the platform. Contributed to the development, operation, and promotion of the "surprise box" (E-commerce Fortune Wheel), boosting customer engagement and sales. Oversaw daily team operations, including product live streaming, ensuring smooth processes and an enhanced customer experience. Developed and executed a successful KOL strategy, amplifying brand presence and attracting a broader audience.

Operation Manager | CRM & Operation at BIGO, IMO & LIKEE | Live Stream & Short Video India

Oversaw operations for Likee, IMO and BIGO Live, ensuring optimal app performance. Planned and executed operations to improve user engagement and satisfaction; coordinated cross-functional teams to deliver seamless user experiences; conducted market research to identify trends and opportunities; implemented process improvements resulting in enhanced app stability and user acquisition; drove growth in Push Notification CTR and developed a high-quality content recommendation strategy; managed the content review team and VIP user operations.

Operation Manager | CRM & Operation at BIGO, IMO & LIKEE | LIVE STREAM & SHORT VIDEO INDIA

Oversaw operations for Likee - Short Video App, IMO and BIGO Live - Live Streaming App, ensuring optimal app performance. Strategically planned and executed operations to improve user engagement and satisfaction. Coordinated cross-functional teams to deliver seamless user experiences and app functionalities. Conducted market research and analysis to identify trends and opportunities, contributing to product enhancements. Implemented process improvements resulting in enhanced app stability and user acquisition. Drove significant growth in Push Notification Click-Through Rate (CTR), enhancing user engagement and retention. Developed a high-quality content recommendation strategy, enhancing user satisfaction and driving higher usage. Effectively managed the content review team, ensuring adherence to guidelines and maintaining content standards. Managed VIP user operations, ensuring tailored experiences for high-value users, driving loyalty and increased usage.

Operation Manager | CRM & Operation at BIGO, IMO & LIKEE | LIVE STREAM & SHORT VIDEO INDIA

Oversaw operations for Likee - Short Video App, IMO and BIGO Live - Live Streaming App, ensuring optimal app performance. Strategically planned and executed operations to improve user engagement and satisfaction. Coordinated cross-functional teams to deliver seamless user experiences and app functionalities. Conducted market research and analysis to identify trends and opportunities, contributing to product enhancements. Implemented process improvements resulting in enhanced app stability and user acquisition. Drove significant growth in Push Notification CTR, enhancing user engagement and retention. Developed a high-quality content recommendation strategy, enhancing user satisfaction and driving higher usage. Effectively managed the content review team, ensuring adherence to guidelines and maintaining content standards. Managed VIP user operations, ensuring tailored experiences for high-value users, driving loyalty and increased usage.

Vertical Manager | CRM & Operation at REDEFINE GLOBAL INDIA

Analyzed market trends in both Indian and global contexts, providing insights to guide platform development. Developed and executed strategies to ensure alignment with evolving trends, enhancing the platform's competitiveness. Managed a team focused on trend analysis, fostering a collaborative and innovative work environment. Enhanced user engagement by integrating trending features and content into the Welike social media platform. Leveraged data analytics to measure impact and inform future strategies.

Vertical Manager | CRM & Operation at REDEFINE GLOBAL INDIA

Analyzed market trends in both Indian and global contexts, providing valuable insights to guide platform development. Developed and executed strategies to ensure alignment with evolving trends, enhancing the platform's competitiveness. Managed a team focused on trend analysis, fostering a collaborative and innovative work environment. Enhanced user engagement by integrating trending features and content into the Welike social media platform. Leveraged data analytics to measure the impact of trend implementation and inform future strategies.

Vertical Manager | CRM & OPERATION at REDEFINE GLOBAL INDIA

Analyzed market trends in both Indian and global contexts, providing valuable insights to guide platform development. Developed and executed strategies to ensure alignment with evolving trends, enhancing the platform's competitiveness. Managed a team focused on trend analysis, fostering a collaborative and innovative work environment. Enhanced user engagement by integrating trending features and content into the Welike social media platform. Leveraged data analytics to measure the impact of trend implementation and inform future strategies.

Content Review Manager | Trust & Safety at UC News India

Analyzed market trends in both Indian and global contexts, providing valuable insights to guide platform development. Developed and executed strategies to ensure alignment with evolving trends, enhancing the platform's competitiveness. Managed a team focused on trend analysis, fostering a collaborative and innovative work environment. Enhanced user engagement by integrating trending features and content into the Welike social media platform. Leveraged data analytics to measure the impact of trend implementation and inform future strategies.

Content Review Manager | Trust & Safety at UC NEWS INDIA

Analyzed market trends in both Indian and global contexts, providing valuable insights to guide platform development. Developed and executed strategies to ensure alignment with evolving trends, enhancing the platform's competitiveness. Managed a team focused on trend analysis, fostering a collaborative and innovative work environment. Enhanced user engagement by integrating trending features and content into the Welike social media platform. Leveraged data analytics to measure the impact of trend implementation and inform future strategies.