Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Marketing Lead | Data Analyst | Music Industry Expert Hi, I’m Jordan! A bilingual Data Analyst and former Marketing Lead with 10+ years in the music industry. As the owner of KROD Records and ex-Marketing Technologist at iMusician, I’ve led cross-functional teams, driven data-informed strategies, and promoted 250+ releases for 100+ artists. Certified in technical SEO, data analysis, and data-driven decision-making (Coursera, Google), I specialize in BI, content strategy, label operations, and performance tracking. Passionate about empowering independent artists through insights and scalable solutions. Let’s connect if you're looking for someone who bridges the gap between data and creative growth.…Marketing Lead | Data Analyst | Music Industry Expert Hi, I’m Jordan! A bilingual Data Analyst and former Marketing Lead with 10+ years in the music industry. As the owner of KROD Records and ex-Marketing Technologist at iMusician, I’ve led cross-functional teams, driven data-informed strategies, and promoted 250+ releases for 100+ artists. Certified in technical SEO, data analysis, and data-driven decision-making (Coursera, Google), I specialize in BI, content strategy, label operations, and performance tracking. Passionate about empowering independent artists through insights and scalable solutions. Let’s connect if you're looking for someone who bridges the gap between data and creative growth.

Jordan Calvi

Marketing Strategist, Digital Marketer, Performance Marketer, +6





Marketing Lead | Data Analyst | Music Industry Expert Hi, I’m Jordan! A bilingual Data Analyst and former Marketing Lead with 10+ years in the music industry. As the owner of KROD Records and ex-Marketing Technologist at iMusician, I’ve led cross-functional teams, driven data-informed strategies, and promoted 250+ releases for 100+ artists. Certified in technical SEO, data analysis, and data-driven decision-making (Coursera, Google), I specialize in BI, content strategy, label operations, and performance tracking. Passionate about empowering independent artists through insights and scalable solutions. Let’s connect if you're looking for someone who bridges the gap between data and creative growth.…Marketing Lead | Data Analyst | Music Industry Expert Hi, I’m Jordan! A bilingual Data Analyst and former Marketing Lead with 10+ years in the music industry. As the owner of KROD Records and ex-Marketing Technologist at iMusician, I’ve led cross-functional teams, driven data-informed strategies, and promoted 250+ releases for 100+ artists. Certified in technical SEO, data analysis, and data-driven decision-making (Coursera, Google), I specialize in BI, content strategy, label operations, and performance tracking. Passionate about empowering independent artists through insights and scalable solutions. Let’s connect if you're looking for someone who bridges the gap between data and creative growth.

Available to hire

Berlin, Mitte, Germany

Marketing Lead | Data Analyst | Music Industry Expert

Hi, I’m Jordan! A bilingual Data Analyst and former Marketing Lead with 10+ years in the music industry. As the owner of KROD Records and ex-Marketing Technologist at iMusician, I’ve led cross-functional teams, driven data-informed strategies, and promoted 250+ releases for 100+ artists.

Certified in technical SEO, data analysis, and data-driven decision-making (Coursera, Google), I specialize in BI, content strategy, label operations, and performance tracking. Passionate about empowering independent artists through insights and scalable solutions.

Let’s connect if you’re looking for someone who bridges the gap between data and creative growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Fluent

German

Intermediate

Swedish

Beginner

Work Experience

Head of Marketing & Marketing Technologist at iMusician

January 1, 2024 - October 9, 2025

Led a high-performing marketing team, aligned strategy with business goals, and built/maintained the MarTech stack (including GA4) to drive data-informed growth. Drove €600K+ in cost efficiency by shifting from paid ads to organic growth, boosted sign-ups by 313%, and improved SEO performance (impressions +217%, clicks +104%, sessions +55% YoY). Achieved top search rankings in key markets, including #1 in the US for 'How to Upload Your Music to Spotify'.

Founder & CEO at KROD Records

March 1, 2015 - Present

Founded and oversee operations at KROD Records, managing artist reporting and product development for 45+ artists and 100+ releases with over 3 million annual streams. Led global promotion, tours, digital presence, and marketing strategy.

Head of Marketing & Marketing Technologist at iMusician

January 31, 2024 - October 9, 2025

Oversee a €100K monthly marketing budget; optimize campaigns across Meta and Google Ads; manage influencer partnerships; lead multi-channel campaigns to maximize ROI and brand visibility for artists and brands; lead a high-performing marketing team; align strategy with business goals; drive data-informed growth using GA4 and related analytics tools.

Founder & CEO at KROD Records

March 1, 2015 - Present

Manage operations for 45+ artists and 100+ releases, including accounting, inventory, and distribution; lead artist reporting, product management, global promotion, and development including tours, digital presence, and marketing strategy.

Head of Marketing & Marketing Technologist at iMusician

January 1, 2024 - October 12, 2025

Led marketing for iMusician, managing a €100K+ monthly budget, optimizing campaigns across Meta and Google Ads, and building a modern MarTech stack. Directed a cross-functional team, established data-driven growth processes, and achieved top search rankings for key terms. Implemented GA4-based analytics, and drove large-scale demand generation and brand visibility for artists and labels.

Founder & CEO at KROD Records

March 1, 2015 - Present

Founded and led KROD Records, overseeing operations, accounting, inventory, and distribution for 45+ artists and 100+ releases with over 3 million annual streams. Managed artist reporting, product management, global promotion, and development including tours, digital presence, and marketing strategies.