I am a Brazilian Growth Marketing Specialist and IT professional with 10+ years of experience leading digital marketing management, web and paid/organic campaigns, and a track record of delivering tangible results across customer segments and business sizes. I have worked with global teams on international projects since 2000, and I bring a strong blend of strategic thinking, hands-on execution, and a passion for AI-driven automation to optimize processes, marketing performance, and ERP/CRM integrations. I am energetic, detail-oriented, and adept at solving complex, unresolved scenarios across people, processes, technology, and integration. I focus on crafting mature processes, driving innovation, and delivering sustained improvements; I excel at leading IT and marketing teams, managing budgets, and building partnerships with platform vendors (Google, Meta) to maximize ROAS, SEO, and GEO strategies. I am fluent in English and comfortable collaborating with global teams.

Fábio Girardi

I am a Brazilian Growth Marketing Specialist and IT professional with 10+ years of experience leading digital marketing management, web and paid/organic campaigns, and a track record of delivering tangible results across customer segments and business sizes. I have worked with global teams on international projects since 2000, and I bring a strong blend of strategic thinking, hands-on execution, and a passion for AI-driven automation to optimize processes, marketing performance, and ERP/CRM integrations. I am energetic, detail-oriented, and adept at solving complex, unresolved scenarios across people, processes, technology, and integration. I focus on crafting mature processes, driving innovation, and delivering sustained improvements; I excel at leading IT and marketing teams, managing budgets, and building partnerships with platform vendors (Google, Meta) to maximize ROAS, SEO, and GEO strategies. I am fluent in English and comfortable collaborating with global teams.

Available to hire

I am a Brazilian Growth Marketing Specialist and IT professional with 10+ years of experience leading digital marketing management, web and paid/organic campaigns, and a track record of delivering tangible results across customer segments and business sizes. I have worked with global teams on international projects since 2000, and I bring a strong blend of strategic thinking, hands-on execution, and a passion for AI-driven automation to optimize processes, marketing performance, and ERP/CRM integrations.

I am energetic, detail-oriented, and adept at solving complex, unresolved scenarios across people, processes, technology, and integration. I focus on crafting mature processes, driving innovation, and delivering sustained improvements; I excel at leading IT and marketing teams, managing budgets, and building partnerships with platform vendors (Google, Meta) to maximize ROAS, SEO, and GEO strategies. I am fluent in English and comfortable collaborating with global teams.

See more

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate
French
Beginner

Work Experience

Growth Marketing Specialist
January 1, 2012 - November 21, 2025
Lead and manage web, paid and organic advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads) for diverse clients and internal initiatives; develop SEO and GEO strategies; implement AI-driven automation to optimize processes, marketing performance, and campaigns; coordinate with global teams to maximize ROAS and performance; maintain ongoing contact with platform professionals to improve campaigns.
IT Infrastructure & Business Systems Manager at German Logistics Corporation
July 1, 2012 - July 1, 2012
Implemented a new IT mindset and technology stack to deliver 99% IT service availability across multiple locations; managed IT budgets and teams; led projects for new Brazil Head Office and ERP/tools deployment (TOTVS RM, CONEXER); aligned IT and business processes to support growth and operations.
IT Infrastructure & Systems Manager at French Food Corp Brazil
January 31, 2008 - January 31, 2008
Led IT infrastructure and business systems for 1,000 employees; developed IT Service Guidelines to energize compute, servers, security, and software; implemented ERP (TOTVS Microsiga) and modernized platforms; supervised outsourcing and coordinate with global IT.
IT Manager at Brazilian Toy Factory (São Paulo)
September 30, 2004 - September 30, 2004
Implemented a new IT mindset and infrastructure renewal; deployed WAN, improved performance by 90%; coordinated setup of new offices and automation projects; managed 4 locations, 350 users, 9 IT staff, and a budget around R$3 million/year.
IT Head at Crosfield Brazil Ltda
December 31, 2002 - December 31, 2002
Led IT across Brazilian sites; implemented SAP 4.5 modules (PP, MM, FI, CO, CO-PA, SD); oversaw IT services for 3 Brazilian locations; contributed to increased sales through IT-enabled processes; managed 3 locations.
IT Services & Systems Analyst at Crosfield Brazil Ltda
December 31, 1999 - December 31, 1999
Developed and maintained business systems to support 1996-1999 period; contributed to broader IT infrastructure and system integration.
Systems Consultant at Unilever Brazil
August 31, 1996 - August 31, 1996
Systems Consultant / Business Systems Analyst responsible for software for Finance, Commercial, Logistics, HR and Payroll management; participated in IT projects for the Angl0-Dutch consumer goods company.
IT Professional (Early Career) at N/A – Various
January 1, 1994 - January 1, 1994
Early IT roles across multiple positions in global consumer goods organizations; involved in system development and infrastructure.

Education

MBA in Strategic Business Administration at EduCon / University of São Paulo
January 11, 2030 - November 21, 2025
Information Systems Management at UNIP Campinas
January 11, 2030 - January 1, 2004

Qualifications

ISO 9002
January 11, 2030 - November 21, 2025
ISO 14001
January 11, 2030 - November 21, 2025
ITIL
January 11, 2030 - November 21, 2025
COBIT
January 11, 2030 - November 21, 2025
ISO 27000
January 11, 2030 - November 21, 2025
5S
January 11, 2030 - November 21, 2025
SSHE
January 11, 2030 - November 21, 2025

Industry Experience

Manufacturing, Consumer Goods, Professional Services, Software & Internet, Transportation & Logistics