Marketing Trainee at Raptor Academy

Led a simulated project as a Tinder Marketing Trainee, repositioning the brand to foster meaningful connections instead of “hook -up culture.” Conducted primary research with university students to identify user pain points, using insights to propose new app features and solutions. Developed a 360° launch plan for new app features, incorporating social media campaigns, online video, and strategic partnerships to maximise engagement. Presented campaign to industry mentors, earning strong feedback: 4/5 for creativity and brand alignment, and 3/5 for impact potential, feasibility, and execution.

Student Brand Ambassador at Deliveroo

Promoted the Deliveroo Students scheme at Durham through social media posts. Created TikTok posts to stimulate sign-ups for ‘Deliveroo Students’ as well as driving views, and brand engagement. Developed an understanding of ambassador-led initiatives and how they contribute towards Deliveroo’s overarching business objectives of increasing reach and engagement in student cities.

Marketing Trainee at Raptor Academy

Led a simulated project as a Tinder Marketing Trainee, repositioning the brand to foster meaningful connections instead of “hook-up culture.” Conducted primary research with university students to identify user pain points and proposed new app features and solutions. Developed a 360° launch plan for new features, incorporating social media campaigns, online video, and partnerships to maximise engagement. Presented campaign to industry mentors, earning strong feedback: 4/5 for creativity and brand alignment, and 3/5 for impact potential, feasibility, and execution.

Student Brand Ambassador at Deliveroo

Promoted the Deliveroo Students scheme at Durham through social media posts. Created TikTok posts to stimulate sign-ups for ‘Deliveroo Students’ and drive views and brand engagement. Explored ambassador-led initiatives contributing to Deliveroo's objective of increasing reach and engagement in student cities.

Marketing Trainee at Raptor Academy

Led a simulated project as a Tinder Marketing Trainee, repositioning the brand to foster meaningful connections instead of “hook-up culture.” Conducted primary research with university students to identify user pain points and proposed new app features. Developed a 360° launch plan for new app features, incorporating social media campaigns, online video, and partnerships; presented to mentors with strong feedback.

Student Brand Ambassador at Deliveroo

Promoted the Deliveroo Students scheme at Durham through social media posts. Created TikTok posts to stimulate sign-ups and drive views and engagement. Developed understanding of ambassador-led initiatives contributing toward Deliveroo’s objectives in student cities.

Marketing Trainee at Raptor Academy

Led a simulated Tinder Marketing Trainee project to reposition the brand for meaningful connections. Conducted university research to identify user pain points, proposed new app features, and developed a 360° launch plan across social, video, and partnerships.

Student Brand Ambassador at Deliveroo

Promoted the Deliveroo Students scheme at Durham through social media posts. Created TikTok content to drive sign-ups and foster brand engagement, gaining insight into ambassador-led campaigns and their alignment with business objectives.

Marketing Trainee at Raptor Academy

Led a simulated Tinder Marketing Trainee project repositioning the brand to foster meaningful connections. Conducted primary research with university students to identify pain points, proposing new app features. Developed a 360° launch plan for new features, incorporating social media campaigns, online video, and partnerships. Presented to mentors with strong feedback: 4/5 for creativity and brand alignment; 3/5 for impact, feasibility, and execution.

Student Brand Ambassador at Deliveroo

Promoted the Deliveroo Students scheme at Durham through social media, creating TikTok posts to drive sign-ups and boost views/engagement. Gained insight into ambassador-led initiatives and how they contribute to Deliveroo's objectives of increasing reach in student cities.

Marketing Intern at Hyper Recruitment Solutions

4-week internship supporting the marketing team across various marketing activities. Worked with key stakeholders to design a series of cross-channel social media posts to increase the personal brand visibility of the CEO. Conducted market research across hot topic areas to develop market-relevant insights on subjects such as life science development within pharmaceuticals to facilitate the social media strategy. Designed and implemented a social media roadmap across LinkedIn and Instagram posts for Ricky Martin (CEO for Hyper Recruitment Solutions) , ensuring consistent messaging and engagement with his platform. Delivered a 10% uplift in LinkedIn impressions over a one-month period through targeted content management. Undertook an internal transformation initiative to automate email notifications for a sustainability project, through developing a custom Excel script (RBA Editor). The implementation of the initiative resulted in an estimated time saving of 15 hours per month.

Marketing Intern at Hyper Recruitment Solutions

4-week internship supporting the marketing team across various activities. Worked with key stakeholders to design a series of cross-channel social media posts to increase the personal brand visibility of the CEO. Conducted market research across hot topic areas to develop market-relevant insights. Designed and implemented a social media roadmap across LinkedIn and Instagram, ensuring consistent messaging and engagement. Delivered a 10% uplift in LinkedIn impressions over one month. Initiated an internal transformation to automate email notifications for a sustainability project via a custom Excel script (RBA Editor), saving an estimated 15 hours per month.

Marketing Intern at Hyper Recruitment Solutions

Supported marketing team across various activities. Designed a cross-channel social media post series to increase the CEO's personal brand visibility. Conducted market research on topics such as life science development in pharmaceuticals to inform social media strategy. Implemented a social media roadmap for LinkedIn and Instagram; delivered a 10% uplift in LinkedIn impressions in one month. Automated a sustainability project notification using a custom Excel script (RBA Editor).

Marketing Intern at Hyper Recruitment Solutions

Supported the marketing team with cross-channel posts to raise personal brand visibility of the CEO. Researched market topics to inform social strategy and delivered a LinkedIn impressions uplift through targeted content.

Marketing Intern at Hyper Recruitment Solutions

Supported marketing team across activities; designed cross-channel social media posts to increase the CEO's personal brand; conducted market research on topics such as life science development; created a social media roadmap for LinkedIn and Instagram ensuring consistent messaging and engagement; delivered a 10% uplift in LinkedIn impressions in one month; contributed to an internal transformation to automate email notifications via a custom Excel script (RBA Editor) saving approx. 15 hours per month.

Event Coordinator at Wilder Events

Responsible for content creation and event engagement. Produced engaging TikTok interview-style posts to drive awareness, strengthen digital presence, and connect with target audiences. Produced live event content for social media, driving buzz and contributing to sold-out events.

Event Coordinator at Wilder Events

Responsible for content creation and event engagement. Produced engaging TikTok interview-style posts to drive awareness, strengthen digital presence, and connect with target audiences. Produced live event content for social media, driving buzz and contributing to sold-out events.

Event Coordinator at Wilder Events

Content creation and event engagement lead. Produced engaging TikTok interview-style posts to drive awareness and connect with target audiences. Created live event content for social media, contributing to buzz and sold-out events.

Event Coordinator at Wilder Events

Created TikTok interview-style content and live event coverage to drive awareness and engagement, contributing to the success of targeted events.

Event Coordinator at Wilder Events

Responsible for content creation and event engagement; produced TikTok interview-style posts to drive awareness and connect with target audiences; created live event content for social media, contributing to buzz and sold-out events.

Waitress and Cashier at Ashlynn's Play Barn

Delivered customer service in a fast-paced environment, developing teamwork, communication, and time management skills.

Waitress and cashier at Ashlynn’s Play Barn

Delivered customer service in a fast-paced environment, developing teamwork, communication, and time management skills.

Waitress and cashier at Ashlynn’s Play Barn

Delivered customer service in a fast-paced environment, developing teamwork, communication, and time management skills.

Social Media Brand Ambassador at Lash Therapy Australia

Promoting vegan beauty products through TikTok. Created and scheduled 36 TikTok posts – achieving ca. 1 million views across 3 years. Drove brand awareness and engagement by creating authentic, trend-led content.

Social Media Brand Ambassador at Lash Therapy Australia

Part-time content creator promoting vegan beauty products through TikTok. Created and scheduled 36 TikTok posts – achieving ca. 1 million views across 3 years. Drove brand awareness and engagement by creating authentic, trend-led content.

Social Media Brand Ambassador at Lash Therapy Australia

Part-time content creator promoting vegan beauty products through TikTok. Created and scheduled 36 TikTok posts, achieving approximately 1 million views across 3 years. Drove brand awareness and engagement by creating authentic, trend-led content.

Brand Ambassador at Lash Therapy Australia

Part-time content creator promoting vegan beauty products on TikTok. Created and scheduled 36 posts, achieving approximately 1 million views across 3 years and driving brand awareness through authentic, trend-led content.