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I'm a creative services & marketing leader with 25+ years of experience shaping brand strategy, integrated campaigns, packaging, and design systems across B2B and B2C environments. I've built and led cross-functional teams to deliver on-brand solutions that support product launches, rebrands, and audience education while driving business growth. I excel at turning strategy into scalable deliverables, mentoring high-performing teams, and aligning creative work with timelines and stakeholder goals. I collaborate closely with marketing, product, regulatory, and practitioner partners to create designs that resonate and stay compliant.…I'm a creative services & marketing leader with 25+ years of experience shaping brand strategy, integrated campaigns, packaging, and design systems across B2B and B2C environments. I've built and led cross-functional teams to deliver on-brand solutions that support product launches, rebrands, and audience education while driving business growth. I excel at turning strategy into scalable deliverables, mentoring high-performing teams, and aligning creative work with timelines and stakeholder goals. I collaborate closely with marketing, product, regulatory, and practitioner partners to create designs that resonate and stay compliant.

Jeffrey S. Boberg

Creative Director, Graphic Designer, Designer, +2

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I'm a creative services & marketing leader with 25+ years of experience shaping brand strategy, integrated campaigns, packaging, and design systems across B2B and B2C environments. I've built and led cross-functional teams to deliver on-brand solutions that support product launches, rebrands, and audience education while driving business growth. I excel at turning strategy into scalable deliverables, mentoring high-performing teams, and aligning creative work with timelines and stakeholder goals. I collaborate closely with marketing, product, regulatory, and practitioner partners to create designs that resonate and stay compliant.…I'm a creative services & marketing leader with 25+ years of experience shaping brand strategy, integrated campaigns, packaging, and design systems across B2B and B2C environments. I've built and led cross-functional teams to deliver on-brand solutions that support product launches, rebrands, and audience education while driving business growth. I excel at turning strategy into scalable deliverables, mentoring high-performing teams, and aligning creative work with timelines and stakeholder goals. I collaborate closely with marketing, product, regulatory, and practitioner partners to create designs that resonate and stay compliant.

Available to hire

I’m a creative services & marketing leader with 25+ years of experience shaping brand strategy, integrated campaigns, packaging, and design systems across B2B and B2C environments. I’ve built and led cross-functional teams to deliver on-brand solutions that support product launches, rebrands, and audience education while driving business growth.

I excel at turning strategy into scalable deliverables, mentoring high-performing teams, and aligning creative work with timelines and stakeholder goals. I collaborate closely with marketing, product, regulatory, and practitioner partners to create designs that resonate and stay compliant.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Services Manager at Ortho Molecular Products, Inc.

January 1, 2025 - October 9, 2025

Led a team of 10 in developing marketing campaigns, packaging, and digital/print assets for nutraceutical products and educational materials. Established branding and graphic standards, strengthening consistency across 200+ SKUs for marketing and educational channels. Partnered with business units and functional medicine practitioners to deliver design solutions that educate and engage. Recruited, mentored, and retained top creative talent, building a high-performing, collaborative team culture.

Associate Creative Director at IMX, Transformco Inc.

January 1, 2005 - October 9, 2025

Directed creative and production teams in delivering customer-centric retail experiences, in-store signage, and packaging. Developed design systems and style guides, ensuring consistency across nationwide campaigns. Partnered with senior leadership to align creative solutions with business objectives and retail strategy. Recognized with the CEO Award for Apparel Redesign Project, leading a top-to-bottom re-brand that improved the shopping experience and drove 15% nationwide sales growth.

Associate Creative Director at IMX, Transformco Inc.

January 1, 2020 - October 9, 2025

Owner at J. Scott Menswear

January 1, 2009 - October 9, 2025

Launched and operated a men’s retail business, managing branding, marketing, merchandising, and operations. Built customer loyalty through innovative in-store experiences and targeted promotions.

Graphics Manager at Conseco Medical Insurance

January 1, 2003 - October 9, 2025

Led a creative team designing and producing corporate branding, marketing materials, and communications for medical insurance products. Design and production for brochures, newsletters, and digital assets to support sales teams.

Creative Services Manager at Ortho Molecular Products, Inc.

December 31, 2025 - October 9, 2025

Associate Creative Director at IMX, Transformco Inc.

December 31, 2005 - October 9, 2025

Associate Creative Director at IMX, Transformco Inc.

December 31, 2020 - October 9, 2025

Directed continued creative and production initiatives, coordinating cross-functional teams to maintain consistency across large-scale retail campaigns. Oversaw design system updates and style guide governance, contributing to cohesive nationwide branding trajectories during the latter portion of tenure.

Owner at J. Scott Menswear

December 31, 2009 - October 9, 2025

Launched and operated a men’s retail business, managing branding, marketing, merchandising, and operations. Built customer loyalty through innovative in-store experiences and targeted promotions.

Graphics Manager at Conseco Medical Insurance

December 31, 2003 - October 9, 2025

Led a creative team designing and producing corporate branding, marketing materials, and communications for medical insurance products. Designed and produced brochures, newsletters, and digital assets to support sales teams.

Creative Services Manager at Ortho Molecular Products, Inc.

January 1, 2021 - January 1, 2025

Led and developed a 10-person creative team, overseeing marketing campaigns, packaging, and digital/print assets supporting nutraceutical products and practitioner education. Established brand and graphic standards that improved consistency, efficiency, and compliance across marketing and educational channels. Partnered with marketing, product, regulatory, and external practitioners to deliver design solutions aligned with business goals and audience needs. Managed creative workflows, prioritization, and resource allocation to support multiple product launches and campaigns annually. Recruited and mentored top creative talent, building a high-performing, collaborative team.

Associate Creative Director at IMX, Transformco Inc. (formerly Sears Holdings)

January 1, 2003 - January 1, 2005

Directed creative and production teams delivering nationwide retail marketing, in-store signage, packaging, and customer-facing experiences. Developed and maintained design systems and brand guidelines, ensuring consistency across large-scale, multi-channel campaigns. Collaborated with senior leadership, merchandising, and marketing teams to align creative strategy with business objectives and retail initiatives. Led a top-to-bottom apparel rebrand, recognized with the CEO Award, resulting in a 15% increase in nationwide sales. Oversaw end-to-end creative execution from concept through production, balancing timelines, quality, and stakeholder expectations.

Owner at J. Scott Menswear

January 1, 2005 - January 1, 2009

Founded and operated a men's retail business, managing branding, marketing, merchandising, sales, and daily operations. Built customer loyalty through differentiated in-store experiences, service excellence, and targeted promotions. Managed vendors, inventory, and marketing initiatives to support profitability and brand presence.

Associate Creative Director at IMX, Transformco Inc. (formerly Sears Holdings)

January 1, 2009 - January 1, 2020

Directed creative and production teams delivering nationwide retail marketing, in-store signage, packaging, and customer-facing experiences. Developed and maintained design systems and brand guidelines, ensuring consistency across large-scale, multi-channel campaigns. Led a top-to-bottom apparel rebrand, recognized with the CEO Award, resulting in a 15% increase in nationwide sales. Oversaw end-to-end creative execution from concept through production, balancing timelines, quality, and stakeholder expectations.

Graphics Manager at Conseco Medical Insurance

January 1, 2001 - January 1, 2003

Managed design and production for healthcare insurance materials, brand standards, and marketing collateral; collaborated with cross-functional teams to deliver consistent communications and efficient workflows within a regulated environment.

Senior Graphic Designer at Sage Products, Inc.

January 1, 1994 - January 1, 2000

Created and executed design assets for multi-channel campaigns, developed design systems and brand guidelines, and collaborated with marketing, product, and manufacturing teams to support branding and educational materials.