Available to hire
I’m a story-driven content leader and copywriter with 20+ years of experience guiding SaaS scale-ups, healthcare giants, and challenger brands—from idea to impact. I turn complexity into clarity and craft work that moves customers to care, whether it’s thought leadership, campaigns, technical docs, or brand-building.
I blend human insight with a commercial edge to ensure content lands, resonates and delivers measurable results. If it needs to land, I’m in your corner, translating SME insights into compelling stories that drive conversions and growth.
Experience Level
Language
English
Fluent
Work Experience
Senior Content Writer at Kent Energy
July 1, 2025 - October 9, 2025Lifted Kent's long-form content to a new level, producing brochures, blogs, webinars, and thought leadership for executive and technical audiences. Transformed sprawling interview notes and stakeholder inputs into sharp, narrative-driven content, spotlighting what matters amidst the clutter. Introduced structure, editorial rigour, and aligned content priorities with business needs. Collaborated with SMEs to distill complex topics into clear, actionable messages for target buyers.
Senior Content Writer at Intruder
May 1, 2024 - October 9, 2025Led planning, writing, and optimization of all digital content for this high-growth SaaS cybersecurity scale‑up. Doubled monthly customer trials to 100; added £10,000+ MRR by combining targeted content strategy, deep‑dive SEO, and creative product communications. Delivered long‑form thought leadership, technical guides, landing pages, and social copy that translated technical detail into conversion-ready content. Worked closely with marketing and product teams to turn stakeholder input into messaging for both technical and non‑technical buyers. Improved organic search rankings, session volumes, and reduced support burden.
Senior Content Writer at Westcon-Comstor
August 1, 2022 - October 9, 2025Owned content marketing across regions for this global B2B technology specialist. Led a brand repositioning project, boosting share of voice by 24% through stronger web performance and thought leadership. Produced high‑impact technical collateral for global partners (Microsoft, Cisco, Dell, Palo Alto Networks) and multiple SaaS/challenger vendors. Created messaging and content assets that accelerated lead generation, sales enablement and funnel progression. Champion of SEO and analytics, transforming site visibility and campaign ROI. Converted technical jargon into compelling stories across blogs, brochures, social campaigns, scripts, and more.
Senior Communications Manager at JOi Mobile
December 1, 2017 - October 9, 2025Directed content and communications strategy for the launch of two European telecoms services (mobile + broadband), reaching 40,000+ reps and customers in 18 countries. Managed end-to-end digital content, collateral, campaigns, and sales tools to drive acquisition and loyalty. Built integrated communications with cross-functional teams and partners (Virgin Media, Vodafone, First Utility). Orchestrated multi-channel customer communications plans that reduced churn by 20% and onboarded 22,000 new customers in six months. Maintained unified brand voice across languages, countries, and markets.
Freelance Copywriter & Editor at Self-employed
December 31, 2017 - October 9, 2025Delivered copy and content strategy for a broad mix of pioneers, global brands and creative disruptors in tech, healthcare, consumer, and public sector. Highlights include Roche Diagnostics product marketing brochures and web content; GSK & AstraZeneca site performance reviews; Thea Eyecare product and packaging copy; medDigital launch messaging; JOi Mobile, Intruder, Scottish Enterprise digital journeys aimed at acquisition, retention and customer value at every touchpoint.
Editor at Natural Pharmacy Business
December 31, 2024 - October 9, 2025Launched and led the UK’s leading science-based B2B pharmacy magazine, overseeing editorial, budgets, and subscriber growth; translating technical insight into content that earned trust and traction.
Senior Content Writer at Kent Energy
July 1, 2025 - October 9, 2025Lifted Kent’s long-form content to a higher level, producing brochures, blogs, webinars and thought leadership for executives and technical audiences; converted sprawling stakeholder notes into sharp, narrative-driven content; introduced structure and editorial rigour, shaping the brand story and aligning content priorities with business needs.
Senior Content Writer at Intruder
May 1, 2024 - October 9, 2025Led planning, writing, and optimization of all digital content for this high-growth SaaS cyber security scale‑up; doubled monthly customer trials to 100 and added £10k+ MRR by combining smart content strategy, deep-dive SEO and product communications; delivered long-form thought leadership, technical guides, landing pages and social copy that translated technical detail into conversion-ready messaging; collaborated closely with marketing and product teams; improved organic rankings and reduced support burden.
Senior Content Writer at Westcon-Comstor
August 1, 2022 - October 9, 2025Owned content marketing and creation across regions for this global B2B technology specialist; led a brand repositioning project, boosting share of voice by 24% through stronger web performance and thought leadership; produced high-impact technical collateral for global partners (Microsoft, Cisco, Dell, Palo Alto Networks) and created messaging and assets that accelerated lead generation and funnel progression; championed SEO and content analytics, transforming site visibility and campaign ROI.
Senior Communications Manager at JOi Mobile
December 1, 2017 - October 9, 2025Directed content and communications strategy for the launch of two European telecom services (mobile + broadband), reaching 40,000+ reps/customers in 18 countries; managed end-to-end digital content, collateral, campaigns and sales tools to drive acquisition and loyalty; built integrated comms with cross-functional teams and partners; reduced churn by 20% and onboarded 22,000 new customers in six months; maintained unified brand voice across languages, countries and markets.
Freelance Copywriter & Editor at Freelance
December 31, 2017 - October 9, 2025Worked with a broad mix of pioneers, global brands and creative disruptors, delivering copy and content strategy that got noticed and delivered results. Healthcare, technology and B2B highlights included Roche Diagnostics, GSK & AstraZeneca, Thea Eyecare, medDigital, JOi Mobile, Intruder, Scottish Enterprise, and across consumer and public sector work; created product marketing copy, web content, campaigns and editorial materials that clarified complex topics and built trust.
Senior Content Writer at Kent Energy
July 1, 2025 - October 9, 2025Lifted Kent’s long-form content to a higher level, producing brochures, blogs, webinars and thought leadership for execs and technical audiences. Transformed sprawling interviews and stakeholder notes into sharp, narrative-driven content, introduced structure and editorial rigour, shaped the brand story, and aligned content priorities with business needs. Collaborated with SMEs to simplify complex topics into clear, actionable content; gained insights into aligning content with company values and stakeholder expectations.
Senior Content Writer at Intruder
May 1, 2024 - October 9, 2025Led planning, writing and optimisation of all digital content for a high-growth SaaS cybersecurity scale-up. Doubled monthly customer trials to 100; added £10,000+ MRR by combining smart content strategy, deep-dive SEO and creative product communications. Delivered long-form thought leadership, technical guides, landing pages and social copy that turned technical detail into conversion gold. Worked hand-in-hand with marketing and product teams; transformed stakeholder input into messaging that landed with both technical and non-technical buyers. Improved organic search rankings and session volumes: content and docs that ranked, resonated, and reduced support burden.
Senior Content Writer at Westcon-Comstor
August 1, 2022 - October 9, 2025Owned content marketing and creation across regions for this global B2B technology specialist, shaping strategy, storytelling and delivery across verticals. Led a brand repositioning project, boosting share of voice by 24% via stronger web performance and thought leadership. Produced high-impact technical collateral for global partners (Microsoft, Cisco, Dell, Palo Alto Networks and multiple SaaS/challenger vendors). Created messaging and content assets that accelerated lead generation, sales enablement and funnel progression. Championed SEO and content analytics, transforming site visibility and campaign ROI. Turned technical jargon into compelling stories: blogs, brochures, social campaigns, scripts, and more.
Senior Communications Manager at JOi Mobile
December 1, 2017 - October 9, 2025Directed content and communications strategy for the launch of two European telecoms services (mobile + broadband), reaching 40,000+ reps/customers in 18 countries. Managed end-to-end digital content, collateral, campaigns and sales tools to drive customer acquisition and loyalty. Built integrated comms with cross-functional teams and partners (Virgin Media, Vodafone, First Utility). Orchestrated multi-channel customer comms plans that reduced churn by 20% and onboarded 22,000 new customers in six months. Maintained unified brand voice and quality across languages, countries and markets.
Freelance Copywriter & Editor
January 1, 2017 - October 9, 2025Delivered copy and content strategy for a broad mix of pioneers, global brands and creative disruptors, translating technical detail into clear, engaging content. Highlights include Roche Diagnostics product marketing brochures and web content; GSK & AstraZeneca (with CoCreated) website performance reviews and SEO analyses; Thea Eyecare product and packaging copy; medDigital brand messaging; JOi Mobile and others. Launched and edited industry magazines for hospitality, healthcare, lifestyle and business; built audiences and advertiser value. Also provided AI tutoring and prompt-engineering training for clients.
Editor at Natural Pharmacy Business
January 1, 2024 - October 9, 2025Launched and led the UK’s leading science-based B2B pharmacy magazine, overseeing editorial strategy, budgets and subscriber growth; translated technical insight into content that earned trust and traction.
Education
Qualifications
Industry Experience
Software & Internet, Healthcare, Professional Services, Media & Entertainment, Telecommunications
Experience Level
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