Manage the content calendar and execute cross-channel campaigns via email, SMS, and social. Leverage campaign performance insights and surveys to ensure brand consistency, optimize campaigns, and drive results, including doubling LinkedIn organic engagement. Assist creative campaigns by developing innovative content for social media, email, and web, shaping brand messaging and enhancing audience engagement. Develop strategic campaign materials such as brochures, email templates, sales kits, and digital assets for open enrollment and B2B/B2C initiatives, driving client acquisition and retention. Coordinate vendor relationships, print production, and mailings, delivering 50+ projects annually on time and within budget while maintaining high-quality standards. Maintain websites and broker/employer portals, implement CMS updates, and collaborate with cross-functional teams to ensure 100% compliance with HIPAA, ACA, and brand guidelines. Design and produce print and digital marketing collat

Destination Sales Coordinator at Visit Loudoun

May 1, 2024 - October 9, 2025

Curated LinkedIn content, increased organic engagement by 20%, developed quarterly newsletters, and reviewed sales advertisements and marketing materials to ensure brand consistency. Represented the DMO at 10+ trade shows and networking events, engaging with potential clients and promoting the organization's brand. Conducted market research, prospected, and responded to RFPs to identify potential clients and secure new business. Coordinated 6+ events annually from planning to execution, ensuring seamless logistics and high client satisfaction. Managed leads and built microsites using CRM and CMS software; supervised and mentored a marketing/sales intern, improving team efficiency.

Student Associate at West Virginia University Office of Academic Integrity

May 1, 2022 - October 9, 2025

Oversaw academic dishonesty cases, coordinated sanctions, and conducted exit reflection sessions. Processed incident reports and maintained accurate database records while responding to student inquiries. Ensured compliance with Clery Act, FERPA, and Privacy Act regulations, maintaining confidentiality.

Marketing Intern at Visit Loudoun

August 1, 2021 - October 9, 2025

Assisted in developing and executing marketing campaigns to promote the destination. Created blog posts, newsletters, and promotional materials to maintain brand consistency. Produced social media content to engage target audiences and support marketing campaigns. Audited business listings on the company website to ensure accuracy and consistency. Approved event listings in Simpleview, maintaining relevant and up-to-date information.