I am a results-driven digital marketing professional based in Ottawa with 4+ years of experience spanning performance marketing, SEO, and e-commerce optimization. I specialize in Google Ads, Shopify, and GPT-powered AI tools to drive measurable growth and improved conversion rates. My approach blends analytics with creative storytelling across channels. I have hands-on experience coordinating multi-market campaigns (including Shanghai and Kyiv) and collaborating with cross-functional teams to optimize websites, content, and paid programs for meaningful business impact.

Inna Romanii

I am a results-driven digital marketing professional based in Ottawa with 4+ years of experience spanning performance marketing, SEO, and e-commerce optimization. I specialize in Google Ads, Shopify, and GPT-powered AI tools to drive measurable growth and improved conversion rates. My approach blends analytics with creative storytelling across channels. I have hands-on experience coordinating multi-market campaigns (including Shanghai and Kyiv) and collaborating with cross-functional teams to optimize websites, content, and paid programs for meaningful business impact.

Available to hire

I am a results-driven digital marketing professional based in Ottawa with 4+ years of experience spanning performance marketing, SEO, and e-commerce optimization. I specialize in Google Ads, Shopify, and GPT-powered AI tools to drive measurable growth and improved conversion rates.

My approach blends analytics with creative storytelling across channels. I have hands-on experience coordinating multi-market campaigns (including Shanghai and Kyiv) and collaborating with cross-functional teams to optimize websites, content, and paid programs for meaningful business impact.

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Language

English
Fluent
Ukrainian
Advanced

Work Experience

Digital Marketing Specialist at Adhouse
January 1, 2023 - Present
Conducted keyword research and competitive analyses to optimize PPC campaigns; refined targeting, bidding strategies, and ad creatives to maximize ROAS. Managed and optimized Google Ads & Meta Ads campaigns across multiple channels to boost customer engagement and lead generation. Performed SEO audits and implemented on-page optimization to improve site structure, content relevance, and search rankings.
Marketing Specialist at Eco Green Energy
January 1, 2022 - October 9, 2025
Enhanced new user website traffic by 57% through improved SEO writing for web content. Managed social media content tailored to target audiences for main and regional pages; developed new topic posts that increased engagement by 15%. Strategized digital marketing campaigns resulting in a 50% increase in MQLs and elevating social channels to top position. Initiated Facebook lead generation campaigns for product advertising that increased SQL leads by 23% and helped recruit new distributors. Upgraded social media presence with new banners and visuals, contributing to growth on LinkedIn (31%), Instagram (78%), and Facebook (66%).
Digital Marketing Specialist at LinkJoint
January 1, 2021 - October 9, 2025
Developed and implemented international digital branding strategies for clients, including brand concepts, video scripts, and social media. Improved clients’ digital strategy on Facebook, achieving increased reach and conversion by 10%.
Digital Marketing Specialist at Adhouse
January 1, 2023 - Present
Conduct keyword research and competitive analysis to optimize PPC campaigns; refine targeting, bidding strategies, and ad creatives to maximize ROAS. Manage and optimize Google Ads & Meta Ads campaigns across multiple channels to enhance customer engagement and lead generation. Perform SEO audits and on-page optimization to improve site structure, content relevance, and search rankings.
Marketing Specialist at Eco Green Energy
January 1, 2022 - October 9, 2025
Enhanced new user website traffic by 57% by improving SEO writing for web content. Managed social media content for main and regional pages, developing topic posts that increased engagement. Stratified digital campaigns resulting in a 50% rise in MQLs and top-tier social presence. Led lead generation campaigns on Facebook Ads increasing SQL leads by 23% and expanded distributor network. Upgraded banners and visuals driving notable growth on LinkedIn, Instagram, and Facebook.
Digital Marketing Specialist at LinkJoint
January 1, 2021 - October 9, 2025
Developed international digital branding strategies, including brand concepts and social media content. Enhanced client digital strategy on Facebook, increasing reach and conversions by 10%.

Education

MA, Linguistics and Applied Languages at Jiangsu University of Science and Technology, Zhenjiang, China
January 11, 2030 - January 1, 2021
BS, International Communications at Taras Shevchenko National University, Kyiv, Ukraine
January 11, 2030 - January 1, 2019
MA at Jiangsu University of Science and Technology
January 11, 2030 - January 1, 2021
BS at Taras Shevchenko National University
January 11, 2030 - January 1, 2019

Qualifications

Writing for Promotional Communications
January 11, 2030 - October 9, 2025
Google Ads Search Certification
January 11, 2030 - October 9, 2025
Google Ads Display Certification
January 11, 2030 - October 9, 2025
Google Ads Apps Certification
January 11, 2030 - October 9, 2025
Basic Elements of Design: Design Principles and Software Overview
January 11, 2030 - October 9, 2025
Graphic Elements of Design: Color Theory and Image Formats
January 11, 2030 - October 9, 2025
Writing for Promotional Communications, University of Ottawa
January 11, 2030 - October 9, 2025
Google Ads Search Certification, Google Digital Academy
January 11, 2030 - October 9, 2025
Google Ads Display Certification, Google Digital Academy
January 11, 2030 - October 9, 2025
Google Ads Apps Certification, Google Digital Academy
January 11, 2030 - October 9, 2025
Basic Elements of Design: Design Principles and Software Overview, Coursera
January 11, 2030 - October 9, 2025
Graphic Elements of Design: Color Theory and Image Formats, Coursera
January 11, 2030 - October 9, 2025

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Education