Inna Romanii
I am a results-driven digital marketing professional based in Ottawa with 4+ years of experience spanning performance marketing, SEO, and e-commerce optimization.
About
I am a results-driven digital marketing professional based in Ottawa with 4+ years of experience spanning performance marketing, SEO, and e-commerce optimization. I specialize in Google Ads, Shopify, and GPT-powered AI tools to drive measurable growth and improved conversion rates.
My approach blends analytics with creative storytelling across channels. I have hands-on experience coordinating multi-market campaigns (including Shanghai and Kyiv) and collaborating with cross-functional teams to optimize websites, content, and paid programs for meaningful business impact.
- 5 years' experience
- Joined October 2025
Skills· 14
Languages
- EnglishFluent
- UkrainianAdvanced
Industry experience
- Software & Internet
- Retail
- Media & Entertainment
- Professional Services
- Education
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Work experience· 6 roles
Conduct keyword research and competitive analysis to optimize PPC campaigns; refine targeting, bidding strategies, and ad creatives to maximize ROAS. Manage and optimize Google Ads & Meta Ads campaigns across multiple channels to enhance customer engagement and lead generation. Perform SEO audits and on-page optimization to improve site structure, content relevance, and search rankings.
Conducted keyword research and competitive analyses to optimize PPC campaigns; refined targeting, bidding strategies, and ad creatives to maximize ROAS. Managed and optimized Google Ads & Meta Ads campaigns across multiple channels to boost customer engagement and lead generation. Performed SEO audits and implemented on-page optimization to improve site structure, content relevance, and search rankings.
Enhanced new user website traffic by 57% by improving SEO writing for web content. Managed social media content for main and regional pages, developing topic posts that increased engagement. Stratified digital campaigns resulting in a 50% rise in MQLs and top-tier social presence. Led lead generation campaigns on Facebook Ads increasing SQL leads by 23% and expanded distributor network. Upgraded banners and visuals driving notable growth on LinkedIn, Instagram, and Facebook.
Education
Certifications and awards· 12
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