Available to hire
I am a results-driven digital marketing professional based in Ottawa with 4+ years of experience spanning performance marketing, SEO, and e-commerce optimization. I specialize in Google Ads, Shopify, and GPT-powered AI tools to drive measurable growth and improved conversion rates.
My approach blends analytics with creative storytelling across channels. I have hands-on experience coordinating multi-market campaigns (including Shanghai and Kyiv) and collaborating with cross-functional teams to optimize websites, content, and paid programs for meaningful business impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Ukrainian
Advanced
Work Experience
Digital Marketing Specialist at Adhouse
January 1, 2023 - PresentConducted keyword research and competitive analyses to optimize PPC campaigns; refined targeting, bidding strategies, and ad creatives to maximize ROAS. Managed and optimized Google Ads & Meta Ads campaigns across multiple channels to boost customer engagement and lead generation. Performed SEO audits and implemented on-page optimization to improve site structure, content relevance, and search rankings.
Marketing Specialist at Eco Green Energy
January 1, 2022 - October 9, 2025Enhanced new user website traffic by 57% through improved SEO writing for web content. Managed social media content tailored to target audiences for main and regional pages; developed new topic posts that increased engagement by 15%. Strategized digital marketing campaigns resulting in a 50% increase in MQLs and elevating social channels to top position. Initiated Facebook lead generation campaigns for product advertising that increased SQL leads by 23% and helped recruit new distributors. Upgraded social media presence with new banners and visuals, contributing to growth on LinkedIn (31%), Instagram (78%), and Facebook (66%).
Digital Marketing Specialist at LinkJoint
January 1, 2021 - October 9, 2025Developed and implemented international digital branding strategies for clients, including brand concepts, video scripts, and social media. Improved clients’ digital strategy on Facebook, achieving increased reach and conversion by 10%.
Digital Marketing Specialist at Adhouse
January 1, 2023 - PresentConduct keyword research and competitive analysis to optimize PPC campaigns; refine targeting, bidding strategies, and ad creatives to maximize ROAS. Manage and optimize Google Ads & Meta Ads campaigns across multiple channels to enhance customer engagement and lead generation. Perform SEO audits and on-page optimization to improve site structure, content relevance, and search rankings.
Marketing Specialist at Eco Green Energy
January 1, 2022 - October 9, 2025Enhanced new user website traffic by 57% by improving SEO writing for web content. Managed social media content for main and regional pages, developing topic posts that increased engagement. Stratified digital campaigns resulting in a 50% rise in MQLs and top-tier social presence. Led lead generation campaigns on Facebook Ads increasing SQL leads by 23% and expanded distributor network. Upgraded banners and visuals driving notable growth on LinkedIn, Instagram, and Facebook.
Digital Marketing Specialist at LinkJoint
January 1, 2021 - October 9, 2025Developed international digital branding strategies, including brand concepts and social media content. Enhanced client digital strategy on Facebook, increasing reach and conversions by 10%.
Education
MA, Linguistics and Applied Languages at Jiangsu University of Science and Technology, Zhenjiang, China
January 11, 2030 - January 1, 2021BS, International Communications at Taras Shevchenko National University, Kyiv, Ukraine
January 11, 2030 - January 1, 2019MA at Jiangsu University of Science and Technology
January 11, 2030 - January 1, 2021BS at Taras Shevchenko National University
January 11, 2030 - January 1, 2019Qualifications
Writing for Promotional Communications
January 11, 2030 - October 9, 2025Google Ads Search Certification
January 11, 2030 - October 9, 2025Google Ads Display Certification
January 11, 2030 - October 9, 2025Google Ads Apps Certification
January 11, 2030 - October 9, 2025Basic Elements of Design: Design Principles and Software Overview
January 11, 2030 - October 9, 2025Graphic Elements of Design: Color Theory and Image Formats
January 11, 2030 - October 9, 2025Writing for Promotional Communications, University of Ottawa
January 11, 2030 - October 9, 2025Google Ads Search Certification, Google Digital Academy
January 11, 2030 - October 9, 2025Google Ads Display Certification, Google Digital Academy
January 11, 2030 - October 9, 2025Google Ads Apps Certification, Google Digital Academy
January 11, 2030 - October 9, 2025Basic Elements of Design: Design Principles and Software Overview, Coursera
January 11, 2030 - October 9, 2025Graphic Elements of Design: Color Theory and Image Formats, Coursera
January 11, 2030 - October 9, 2025Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in Ottawa today.