Available to hire
Hi, I’m Abrar Mohamed, a results-driven Media Buyer and SEO Specialist who loves turning data into actionable campaigns. I have hands-on experience planning and optimizing paid ads across Meta, Google, and TikTok, while also driving organic growth through technical SEO, keyword research, and content alignment to support paid campaigns. I excel at full-funnel analysis, audience segmentation, budget management, and crafting strategies that improve ROAS and reduce CAC.
I bring a detail-oriented, data-first mindset honed in pharmaceutical operations, with strong reporting discipline and analytical habits that translate into performance marketing. I thrive in cross-functional teams and enjoy translating complex data into clear, actionable insights for stakeholders.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Advanced
Work Experience
Digital Marketing Specialist at Wethaq Store
September 1, 2025 - PresentManaged official Instagram account and website presence; planned and executed social media strategies aligned with brand identity and modest fashion trends; created engaging photo, video, and caption content for hijab and modest wear collections; ensured visual consistency between website and social media; monitored performance metrics and engagement; supported seasonal campaigns and influencer collaborations.
Pharmacist at Sharkaria Medical (Supply Chain) Pharmacy
March 1, 2024 - PresentOversaw pharmaceutical supply chain operations; ensured proper storage, quality control, and inventory accuracy; coordinated with suppliers and medical institutions; participated in procurement planning and supplier evaluation; supported digital inventory tracking and reporting to improve supply chain performance.
Pharmacist at Al Afay Pharmacy
January 1, 2020 - October 9, 2025Dispensed prescription medications accurately; provided patient counseling on proper medication use and potential side effects; ensured patient safety and adherence to drug interactions; managed stock and storage conditions.
Pharmacist at Sharkia Medical Supply Chain
March 1, 2024 - PresentPharmacist responsible for storage, dispensing, and distribution planning; managed inventory; ensured compliance with health and safety regulations; coordinated with suppliers and healthcare facilities; maintained accurate records.
Pharmacist at Al Afay Pharmacy
January 1, 2020 - October 9, 2025Dispensed medications, counseled patients on dosage and safety, and supported inventory management and prescription processing.
Digital Marketing Specialist at Wethaq Store
September 1, 2025 - PresentDeveloped and executed social media and digital marketing strategies for a modest fashion hijab brand; created engaging photo/video content, managed Instagram and website presence, analyzed performance, and coordinated influencer collaborations to grow brand awareness.
Pharmacist at Al Afya Pharmacy
January 1, 2020 - October 9, 2025Dispensed prescription medications accurately and provided patients with clear usage instructions. Counseled patients on proper medication use, potential side effects, and drug interactions. Managed inventory and ensured proper storage of pharmaceutical products.
Pharmacist at Sharkaria Medical Supply Chain
March 1, 2024 - PresentDispensed medications; maintained regulatory compliance and patient safety; managed inventory and coordinated with medical institutions.
Digital Marketing Specialist at Wethaq Store (Modest Fashion - Hijab Brand)
September 1, 2025 - PresentDeveloped and executed digital marketing campaigns, managed social media channels, created content for hijab and modest-wear collections, and improved brand awareness and engagement across platforms.
Pharmacist (Supply Chain) at Sharkaria Medical Supply Chain
March 1, 2024 - PresentOversee the supply and distribution of pharmaceutical products to healthcare facilities; ensure proper drug storage, quality control, and inventory accuracy across all supply points; coordinate with suppliers and medical institutions to maintain stock levels and timely deliveries; dispense prescription medications accurately and provide patients with clear usage instructions; counsel patients on proper medication use, potential side effects, and drug interactions; manage inventory and ensure proper storage.
Digital Marketing Specialist at Wethaq Store (Modest Fashion - Hijab Brand)
September 1, 2025 - PresentManaged Wethaq’s official Instagram account and website presence. Planned and executed social media strategies aligned with brand identity and modest fashion trends. Created and curated engaging photo, video, and caption content for hijab and modest wear collections. Ensured visual consistency between the website and social media platforms to strengthen brand image. Monitored performance metrics, audience insights, and engagement to optimize content strategy. Supported seasonal campaigns, new collection launches, and influencer collaborations.
Pharmacist at Al Afay Pharmacy
January 1, 2020 - October 9, 2025Dispensed medications accurately and provided patients with clear usage instructions. Counseled patients on proper medication use, potential side effects, and drug interactions.
Digital Marketing Specialist at Wethaq Store
September 1, 2025 - PresentOverseeing digital marketing for a modest fashion hijab brand, managing Instagram and website presence, creating photo/video content with captions for hijab and modest wear collections, building brand awareness, and optimizing campaigns through performance analysis.
Pharmacist at Sharkaria Medical Supply Chain
March 1, 2024 - PresentOversee pharmaceutical supply chain, ensure proper storage, quality control, and inventory accuracy; coordinate with suppliers and healthcare institutions to maintain stock levels and timely deliveries; counsel patients on proper medication use.
Pharmacist at Al Afay Pharmacy
January 1, 2020 - October 11, 2025Pharmacist responsible for dispensing medications, counseling patients on safe use and potential side effects, and collaborating with healthcare professionals to ensure optimal patient care.
Digital Marketing Specialist at Wethaq Store
September 1, 2025 - PresentDeveloped and grew the brand's official Instagram presence and website; planned social media strategies aligned with modest fashion trends; created hijab fashion content; monitored performance metrics; supported seasonal campaigns and influencer collaborations; coordinated with suppliers to maintain brand consistency and timely content delivery.
Pharmacist at Al Afay Pharmacy
January 1, 2020 - October 11, 2025Dispensed medications accurately, counseled patients on proper use and potential side effects, managed inventory, and ensured compliance with health and safety regulations.
Pharmacist at Al Afay Pharmacy
January 1, 2020 - October 11, 2025Dispensed prescriptions, counseled patients on proper medication use, managed inventory and storage, and ensured compliance with health and safety regulations.
SEO Specialist at YOSR Brand
January 1, 2018 - October 11, 2025Led SEO strategy, content optimization, Google Analytics, data analysis, and campaign planning; improved organic traffic and search rankings.
Pharmacist at Sharkaria Medical
March 1, 2024 - PresentPharmacist focusing on medication dispensing, patient counseling, inventory management, and ensuring compliance with health and safety regulations.
Digital Marketing Specialist at Sharkaria Medical Supply Chain
September 1, 2025 - PresentDelivered digital marketing initiatives including social media management, content creation, SEO, data analysis, and brand communications; built brand awareness and engagement.
Pharmacist at Sharkaria Medical Supplies chain
March 1, 2024 - PresentManaged pharmaceutical supply chain, procurement planning, and inventory control. Coordinated with healthcare institutions to ensure timely delivery, ensured compliance with health and safety regulations, and provided patient counseling during dispensing.
Pharmacist at Al Afay Pharmacy
January 1, 2020 - October 11, 2025Dispensed medications, advised patients on proper use and potential side effects, and maintained pharmaceutical stock levels with regulatory compliance.
Digital Marketing Specialist at Wethaq Store (Modest Fashion-Hijab Brand)
September 1, 2025 - PresentManaged digital marketing and brand presence, developed social media strategies, created hijab fashion content, coordinated influencer collaborations, and planned new social campaigns to grow audience engagement.
Digital Marketing Specialist at Wethaq Store (Modest Fashion Hijab Brand)
September 1, 2025 - PresentLed digital marketing initiatives for a modest fashion hijab brand, including social media management, content creation (photo, video, captions), campaign planning, data analysis via Google Analytics, SEO optimization, and collaboration with influencers. Built brand awareness and engagement, aligned with modest fashion identity, and tracked performance metrics to refine content strategy and increase organic reach.
Pharmacist at Sharkaria Medical Supply Chain
March 1, 2024 - PresentManaged pharmaceutical inventory and distribution within a medical supply chain, ensuring regulatory compliance, accurate dispensing, and patient safety. Coordinated with suppliers and healthcare facilities to streamline procurement and improve service levels.
Pharmacist at Al Afay Pharmacy
January 1, 2020 - October 11, 2025Delivered pharmaceutical care in a busy community pharmacy, counseling patients on medication usage, potential interactions, and side effects; supervised inventory and assisted in medication dispensing and regulatory compliance.
SEO Specialist at Yosr Brand
January 1, 2012 - October 11, 2025Optimized on-page and off-page SEO for the brand, contributed to content strategy for digital campaigns, and supported social media efforts to improve online visibility. Collaborated with cross-functional teams to drive organic search traffic.
Media Buyer & SEO Specialist at Module Corporate
November 1, 2025 - PresentPlan, launch, and optimize paid advertising campaigns across Meta Ads, Google Search & Display, and TikTok Ads, with a consistent focus on ROAS, CPL, and CAC targets. Manage campaign budgets, bidding strategies, and audience targeting to maximize spend efficiency and deliver measurable results. Conduct full-funnel performance analysis using Google Analytics, Meta Ads Manager, and tracking pixels to identify optimization opportunities. Lead SEO initiatives including technical audits, keyword research, on-page and off-page optimization, and content alignment to support organic growth alongside paid media performance.
Social Media Specialist at Wethaq Store — Modest Fashion Brand
September 1, 2025 - November 1, 2025Built and managed content calendars aligned with brand identity and regional fashion trends. Coordinated organic content strategies to complement paid campaigns, improving engagement rates and CTR. Analyzed platform insights to refine content performance and grow audience reach and follower acquisition.
Education
Bachelor Degree in Pharmacy at Egyptian Russian University
January 1, 2013 - January 1, 2018Digital Marketing Certificate at Foundations of Digital Marketing and E-commerce
February 1, 2023 - September 1, 2024Google Career Certificate (Digital Marketing) at Online (Google Career Certificate)
January 11, 2030 - October 9, 2025Bachelor Degree in Pharmacy at Egyptian Russian University
January 1, 2013 - January 1, 2018Foundation of Digital Marketing and E-commerce at Foundation of Digital Marketing and E-commerce
February 1, 2023 - September 1, 2024DEP I (Digital Egypt Pioneer Initiative) at Digital Egypt Pioneer Initiative
June 1, 2025 - October 9, 2025Program at American University in Cairo at American University in Cairo
January 1, 2025 - September 1, 2025Bachelor of Pharmacy at Egyptian Russian University
January 1, 2013 - January 1, 2018Google Career Certificate: Digital Marketing at Google Career Certificate
February 1, 2023 - September 1, 2024Program at American University in Cairo at American University in Cairo
January 1, 2025 - September 1, 2025Certificate in Foundations of Digital Marketing and E-commerce at Google Career Certificate
February 1, 2023 - September 1, 2024Bachelor's Degree in Pharmacy at Egyptian Russian University
January 1, 2013 - January 1, 2018Google Career Certificate (Digital Marketing) at Google Career Certificate
January 11, 2030 - October 11, 2025DEPI (Digital Egypt Pioneer Initiative) at DEPI
June 1, 2025 - October 11, 2025Course at American University in Cairo (AUC) at American University in Cairo
January 1, 2025 - September 1, 2025Bachelor Degree in Pharmacy at Egyptian Russian University
January 1, 2013 - January 1, 2018Foundations of Digital Marketing and E-commerce at Online Foundations Course
February 1, 2023 - September 1, 2024DEPI - Digital Egypt Pioneers Initiative at DEPI
June 1, 2025 - October 11, 2025Certificate - American University in Cairo at American University in Cairo
January 1, 2025 - September 1, 2025Media Buying Program at Digital Hub Academy
January 1, 2026 - April 17, 2026Digital Marketing Certificate at DEPI - Digital Egyptian Pioneers Initiative
June 1, 2025 - December 1, 2025Digital Marketing Certificate at American University in Cairo (AUC)
January 1, 2025 - September 1, 2025Google Career Certificate — Digital Marketing & E-commerce at Coursera
February 1, 2023 - September 1, 2024Bachelor's Degree in Pharmacy at Egyptian Russian University
January 1, 2013 - December 31, 2018Qualifications
Digital Marketing Certificate
February 1, 2023 - September 1, 2024Bachelor Degree in Pharmacy
January 1, 2013 - January 1, 2018Google Career Certificate (Digital Marketing)
January 11, 2030 - October 9, 2025Google Digital Marketing Certificate
January 11, 2030 - October 9, 2025Foundation of Digital Marketing and E-commerce
February 1, 2023 - September 1, 2024DEP I (Digital Egypt Pioneer Initiative)
June 1, 2025 - October 9, 2025Foundation of Digital Marketing and E-commerce
February 1, 2023 - September 1, 2024Bachelor of Pharmacy
January 1, 2013 - January 1, 2018Foundation of Digital Marketing and E-commerce
February 1, 2023 - September 1, 2024Google Career Certificate: Digital Marketing
February 1, 2023 - September 1, 2024American University in Cairo Program
January 1, 2025 - September 1, 2025Bachelor Degree in Pharmacy
January 11, 2030 - October 9, 2025Pharmacist License
January 11, 2030 - October 9, 2025Google Career Certificate: Foundations of Digital Marketing and E-commerce
February 1, 2023 - October 9, 2025Licensed Pharmacist
January 11, 2030 - October 11, 2025Google Career Certificate: Digital Marketing
January 11, 2030 - October 11, 2025DEPI (Digital Egypt Pioneer Initiative)
June 1, 2025 - October 11, 2025Bachelor Degree in Pharmacy
January 1, 2013 - January 1, 2018Foundations of Digital Marketing and E-commerce
February 1, 2023 - September 1, 2024DEPI - Digital Egypt Pioneers Initiative
June 1, 2025 - October 11, 2025AUC Certificate (American University in Cairo)
January 1, 2025 - September 1, 2025Bachelor Degree in Pharmacy
January 11, 2030 - October 11, 2025DEP I (Digital Egypt Pioneers Initiative)
June 1, 2025 - October 11, 2025AU Cairo - American University in Cairo course
January 1, 2025 - September 1, 2025Bachelor Degree in Pharmacy
January 11, 2030 - October 11, 2025Foundation of Digital Marketing and E-commerce
February 1, 2023 - September 2, 2024Google Career Certificate (Professional Course)
January 11, 2030 - October 11, 2025Bachelor Degree in Pharmacy
January 11, 2030 - October 11, 2025Media Buying Program
January 1, 2026 - April 17, 2026Digital Marketing Certificate
June 1, 2025 - December 1, 2025Digital Marketing Certificate
January 1, 2025 - September 1, 2025Google Career Certificate — Digital Marketing & E-commerce
February 1, 2023 - September 1, 2024Industry Experience
Healthcare, Retail, Education, Media & Entertainment, Professional Services, Software & Internet, Consumer Goods, Life Sciences
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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