Stephanie Diaz

Social Media and Influencer Marketing Strategist at Cravings by Chrissy Teigen

Develops social media calendars for Cravings by Chrissy Teigen, aligning content with brand vision and audience insights. Leads influencer partnerships and seeding programs: negotiate contracts, oversee outreach, and manage campaigns end-to-end. Collaborates cross-functionally with marketing and e-commerce teams to ensure content supports revenue-driving initiatives. Co-leads the Old School Vanilla Sheet Cake launch campaign, a 90’s nostalgia activation, generating 2.3M+ impressions across multi-format content. Partners with curated creators to produce campaign content aligned with monthly initiatives, delivering 900K+ cumulative views and standout engagement.

Social Media and Influencer Marketing Manager at Beauty Wholesale

Directs social media strategy, oversees influencer campaigns, and drives community engagement; leads content creation to support luxury beauty brand narratives; builds and maintains relationships with key creators; manages campaigns end-to-end. Improved engagement and revenue through strategic social and influencer tactics. Coordinated with cross-functional teams to ensure brand consistency across channels.

Freelance Content Creator / Social Media & Influencer Marketing at Independent / Freelance

Ideated and produced fashion and beauty content for multiple luxury brands like David Yurman, Ferragamo, Moroccanoil, Garnier, Virgin Voyages, Shopbop, Lacoste and more. Grew a social media community of over 50K fashion and beauty consumers (90% female; 53% US, 22% LATAM). Built influencer strategies and managed campaigns, delivering engaging content and driving brand growth.

Social Media Manager at Boxycharm

Managed Boxycharm's interactions with the public by implementing social media and influencer marketing content strategies, including analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to build a community online. Directed launches, including the Mocha Lashes line, increasing impressions from 300K to 1M+ month-over-month, driving product awareness and demand, and contributing to the creation of a new product sub category based on social media traction.

Freelance Digital Content Creator at Various luxury brands (e.g., David Yurman, Ferragamo, Moroccanoil, Garnier, Virgin Voyages, Shopbop, Lacoste)

Ideate and produce fashion and beauty content for multiple luxury brands, building a growing social media community of 50K+ fashion and beauty consumers with a 90% female audience. Lead content creation and influencer engagement, generating cross-functional events and campaigns, delivering 2.3M+ impressions across multi-format content. Partner with curated creators to produce campaign content aligned with monthly initiatives, delivering 900K+ cumulative views and 771+ likes on Instagram Reels.

Social Media & Influencer Marketing Manager at Beauty Wholesale

Directs social media strategy, oversees influencer relations, community engagement, and content creation to deliver a cohesive brand narrative. Led initiatives that boosted brand visibility and revenue growth. Built the structure of the social media/ marketing department to successfully implement a consistent editorial calendar, digital strategy, and influencer marketing program. Deployed community management strategy raising response rate by +400% across Instagram, Facebook, etc. Expanded sales through direct social media funnels by +20% in the first 45 days. Worked closely with our portfolio of beauty brands; Lancôme, L’Oréal, NYX, Moira, and more to create cross-functional influencer events and digital campaigns for new product launches.

Freelance Fashion & Beauty Content Creator at Self-Employed

Idea te and produce fashion and beauty content for multiple luxury brands (David Yurman, Ferragamo, Virgin Voyages, Shopbop, Lacoste, and more); grew a luxury social media community and developed cross-functional influencer campaigns.