Hello! I’m a digital native with a profound knowledge of content strategy and social media targeting. I’m from Vienna, Austria, but currently trying to settle down in Palermo, Italy.

Aleksandra Vasilyuk

Hello! I’m a digital native with a profound knowledge of content strategy and social media targeting. I’m from Vienna, Austria, but currently trying to settle down in Palermo, Italy.

Available to hire

Hello!

I’m a digital native with a profound knowledge of content strategy and social media targeting.

I’m from Vienna, Austria, but currently trying to settle down in Palermo, Italy.

Language

English
Fluent
German
Fluent
Russian
Intermediate
Belarusian
Intermediate
Italian
Intermediate

Work Experience

E-Commerce Strategist at Calzedonia Group
May 1, 2025 - October 9, 2025
Developed and optimized e-commerce strategies to enhance online presence of Tezenis and Falconeri in Austria; conducted competitor analysis and trend identification; coordinated customer loyalty programs with the international care team; generated KPI reports and analyzed online activities, identifying optimization opportunities for future actions using Power BI and Google Analytics.
Online Marketing Manager at RAP GmbH - Hello Cash
March 1, 2024 - October 9, 2025
Created and executed strategic marketing plans; managed and tracked digital campaigns (focus on Meta); monitored KPIs and performed competitor analysis; created content and reports for stakeholders; collaborated across departments and with business partners; supported press and media work.
Social Media Marketing Manager at THE – Minted Unternehmergesellschaft (UG) & PR Beratungs GmbH
April 1, 2019 - October 9, 2025
Developed social media strategies, executed campaigns, analyzed performance, and created content for corporate clients; liaised with partners and clients; supported press and media activities.
Account Manager at Sun Bridge GmbH
September 1, 2015 - October 9, 2025
Managed client accounts; organized meetings and corporate events; maintained customer data.
E-commerce Strategist at Calzedonia Group
May 1, 2025 - October 9, 2025
Developed and optimized e-commerce strategies to enhance online presence of Tezenis and Falconeri in Austria; conducted competitor analysis and identified trends; coordinated customer loyalty programs with the international customer care team; generated KPI reports and identified optimization opportunities using Power BI and Google Analytics.
Online Marketing Manager at RAP GmbH – helloCash
March 1, 2024 - October 9, 2025
Developed and executed strategic marketing plans; managed and tracked digital campaigns (focus on Meta); monitored KPIs and conducted competitor analysis; created content and reports for stakeholders; collaborated across departments and with business partners; supported press and media work.
Account Manager at Sun Bridge GmbH
September 1, 2015 - October 9, 2025
Acquired and retained new clients; organized meetings and corporate events; managed customer database.

Education

BA at University of Vienna
November 1, 2012 - August 1, 2015
MA at University of Vienna
October 1, 2015 - January 1, 2019
BA at FH Wiener Neustadt – Marketing Campus Wien
September 1, 2019 - September 1, 2023
BA Theatre, Film and Media Studies at University of Vienna
November 1, 2012 - August 1, 2015
MA Marketing Communications at University of Vienna
October 1, 2015 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education