Kimberley Scofield

Led multi-channel marketing strategy; managed social media presence across Instagram, Facebook, and LinkedIn; developed and executed seasonal campaign strategies, oversaw email newsletter content and segmentation, and coordinated with design team on visual content creation; created 2-3 social media posts weekly highlighting shop events and community engagement.

Produced 2-3 pieces of visual content weekly (videos, social posts, graphics) and provided creative direction from concept to final execution; planned and executed multi-channel content calendars, coordinating campaigns across email, social, and web audiences; analyzed campaign performance metrics to optimize engagement and inform content strategy; developed and executed monthly email campaigns for 1,800+ employees, including content strategy and engagement optimization; collaborated with internal teams, external clients, and partner organizations to develop strategic messaging and engaging narratives; edited technical and narrative sections for clarity, accuracy, and client alignment; partnered with subject matter experts to craft winning proposals under tight deadlines.

Supported proposal development efforts, including formatting, graphics, and document compliance; coordinated content from multiple contributors to meet tight deadlines; assisted in developing pursuit strategies and maintaining proposal templates; provided design and copy support for marketing collateral and internal communications.