I drive growth by creating marketing campaigns that boost engagement, retention, and sales, while ensuring outstanding client care. Enthusiastic about integrating automation, I help brands connect with their audience, optimize processes, and achieve measurable results.

Lucia G. Pujol

I drive growth by creating marketing campaigns that boost engagement, retention, and sales, while ensuring outstanding client care. Enthusiastic about integrating automation, I help brands connect with their audience, optimize processes, and achieve measurable results.

Available to hire

I drive growth by creating marketing campaigns that boost engagement, retention, and sales, while ensuring outstanding client care.

Enthusiastic about integrating automation, I help brands connect with their audience, optimize processes, and achieve measurable results.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Spanish; Castilian
Fluent
Portuguese
Fluent
English
Fluent

Work Experience

E-commerce Founder at Champagne Mami Store
June 30, 2024 - October 10, 2025
End-to-end management of the online store, including product uploads, pricing strategies, shipping logistics, profit margin analysis, image optimization, and customer reviews. Designed and developed the Shopify website, managed SEO, product uploads, stock updates, etc. Created and optimized Meta Ads, segmented audiences and analyzed performance. Content Strategy Manager: producing daily posts, reels, and influencer collaborations.
Social Media Manager / Copywriter at Wunderman Thompson
December 1, 2018 - October 10, 2025
Wrote compelling copy for social media posts that align with brand voice and messaging. Created engaging on-brand content, tracked and analyzed social media metrics to assess the effectiveness of campaigns.
Digital Marketer and Customer Expert at Champage Mami Store
October 1, 2024 - Present
Developed automated flows, creating compelling copy and visually engaging email designs. Implemented segmentation, automation and personalization strategies to boost conversions. Analyzed performance data and conducted A/B testing for continuous optimization.
E-commerce Founder at Champage Mami Store
October 1, 2021 - Present
End-to-end management of the online store including product uploads, pricing strategy, shipping logistics, profit margin analysis, image optimization, and customer reviews. Designed and developed the Shopify website, managed SEO, product uploads, stock updates, and created/optimized Meta Ads, segmented audiences and analyzed performance. Led daily content strategy with posts, reels, and influencer collaborations.
Social Media Manager at Wunderman Thompson
December 31, 2018 - October 10, 2025
Copywriter: wrote compelling copy for social media posts that align with brand voice and messaging. Content creation: developed engaging, on-brand content; Reporting: tracked and analyzed social media metrics to assess campaign effectiveness (engagement, reach, impressions, conversion rates).
E-commerce Founder at Champage Mami Store
June 1, 2024 - October 10, 2025
End-to-end management of the online store, including product uploads, pricing strategies, shipping logistics, profit margin analysis, image optimization, and customer reviews. Designed and developed the Shopify website, managed SEO, product uploads, stock updates, etc. Created and optimized Meta Ads, segmented audiences and analyzed performance. Content strategy manager: daily posts, reels, and influencer collaborations. Tracking and analyzing social metrics to assess campaign effectiveness and ROI.
Social Media Manager at Wunderman Thompson
November 20, 2014 - October 10, 2025
Copywriter: wrote compelling copy for social media posts that align with brand voice and messaging. Content creation: produced engaging on-brand content for target audiences. Reporting: tracked and analyzed social media metrics (engagement, reach, impressions, conversion rates) to optimize campaigns.
Social Media Manager at Wunderman Thompson
December 20, 2018 - October 10, 2025
Copywriter: wrote compelling copy for social media posts that align with brand voice and messaging. Content creation: produced engaging, on-brand content. Reporting: tracked and analyzed social media metrics to assess campaign effectiveness (engagement, reach, impressions, conversion rates).
Executive Program in Marketing and Strategy at Capacitarte - Universidad de Buenos Aires (UBA)
November 20, 2022 - October 10, 2025
Completed an executive program focused on marketing and strategy.
Email Marketing Professional at Freelance
November 1, 2024 - Present
Executive Program in Marketing and Strategy Management at Capacitarte - Universidad de Buenos Aires (UBA)
November 1, 2022 - October 10, 2025
Participated in an executive program focused on marketing and strategy management.
Social Media Manager / Copywriter at Wunderman Thompson
December 1, 2018 - October 10, 2025
Wrote compelling copy for social media posts aligned with brand voice; created on-brand content; tracked and analyzed social media metrics.
Content Strategy Manager at Champagne Mami Store
June 1, 2024 - October 10, 2025
Produced daily posts, reels, and influencer collaborations; led content strategy and creator partnerships.
E-commerce Founder at Champagne Mami Store
June 1, 2024 - October 10, 2025
End-to-end e-commerce management: product uploads, pricing strategies, shipping logistics, margin analysis, image optimization, and customer reviews. Designed and developed the Shopify website, managed SEO, product uploads, stock updates. Created and optimized Meta Ads, segmentation, automation and personalization strategies to boost conversions. Analyzed performance data and conducted A/B testing for continuous optimization. Implemented email marketing campaigns.
Email Marketing Professional (Freelance)
November 1, 2024 - Present
Freelance email marketing strategist, including segmentation, automation, and personalized campaigns.

Education

Master’s Degree in Digital Marketing and Analytics at ENEB - Escuela de Negocios Europea
October 1, 2024 - October 10, 2025
Master’s Degree in Digital Business at ENEB - Escuela de Negocios Europea
October 1, 2024 - October 10, 2025
Executive Program in Marketing and Strategy Management at Capacitarte - Universidad de Buenos Aires (UBA)
March 20, 2017 - November 20, 2022
Bachelor of Arts in Fashion Design at Universidade do Sul de Santa Catarina
March 1, 2010 - November 1, 2014
Master’s Degree in Digital Marketing and Analytics at ENEB - Escuela de Negocios Europea
January 11, 2030 - October 10, 2025
Master’s Degree in Digital Business at ENEB - Escuela de Negocios Europea
January 11, 2030 - October 10, 2025
Bachelor of Arts in Fashion Design at Universidad de Santa Catalina
January 11, 2030 - October 10, 2025
Master's Degree in Digital Marketing and Analytics at ENEB - Escuela de Negocios Europeos
January 11, 2030 - October 10, 2025
Master's Degree in Digital Business at ENEB - Escuela de Negocios Europeos
January 11, 2030 - October 10, 2025
Bachelor of Arts in Fashion Design at Universidade do Sul de Santa Catarina (UNISUL)
March 20, 2010 - November 20, 2014
Master’s Degree in Digital Marketing and Analytics at ENEB - Escuela de Negocios Europea Barcelona
October 20, 2024 - October 10, 2025
Master’s Degree in Digital Business at ENEB - Escuela de Negocios Europea Barcelona
October 20, 2024 - October 10, 2025
Bachelor of Arts in Fashion Design at Universidade do Sul de Santa Catarina
March 20, 2010 - November 20, 2014

Qualifications

Klaviyo Product Certification
January 11, 2030 - October 10, 2025
Klaviyo Product Certification
January 11, 2030 - October 10, 2025
EU Citizenship (Spain, Italy, UK)
January 11, 2030 - October 10, 2025
LATAM Citizenship (Brazil, Argentina)
January 11, 2030 - October 10, 2025
Klaviyo Product Certificate
January 11, 2030 - October 10, 2025
Klaviyo Product Certificate
January 11, 2030 - October 10, 2025

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Education