Available to hire
I’m Maham Arshad, a UX/UI designer and product designer with entrepreneurial drive and data-savvy approach. I have over 7 years of experience in product management consulting, product architecture design, and engineering, and I’m adept at building valuable business relationships, defining team processes, and delivering strategic initiatives from inception to launch.
I thrive in cross-functional teams, aligning UX solutions with business objectives and leading end-to-end product design from discovery to launch. I love creating user-centered experiences that are accessible and engaging, and I enjoy collaborating with executives, technology teams, and stakeholders to drive impactful outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Work Experience
UI/UX Designer at Omnia
June 1, 2024 - PresentLed the UX design of the Dubai Department of Economy and Tourism's trade licensing platform; delivered user-centered interfaces, conducted UX research, and collaborated with executives and engineering teams to align design with business goals.
UI/UX Designer at Omnia
June 1, 2024 - PresentLed the UX design strategy for the Dubai Department of Economy and Tourism's trade licensing platform, delivering a user-centric portal with improved licensing processes and alignment to business goals.
UX Designer at Omnia
June 1, 2024 - PresentLed the UX design of the Dubai Department of Economy and Tourism's trade licensing platform; defined UX strategy, conducted competitive benchmarking and heuristic evaluations, and presented insights to senior stakeholders including the DET CEO to align strategic design decisions. Conducted comprehensive user research, created detailed user journeys and flows, and produced high-fidelity prototypes to visualize the new portal. Collaborated with C-level executives, technology, and business teams to ensure UX solutions matched objectives and feasibility. Improved mobile-app usability through heuristic review and usability testing; established accessibility across devices and built a cross-functional, reusable design system.
UI/UX Designer at Urbio
May 31, 2024 - October 10, 2025Led the design of Urbio's smart energy management portal; conducted user research, created wireframes and prototypes, and ensured consistency with design systems across web and mobile apps.
UI/UX Designer at Urbio
May 31, 2024 - October 10, 2025Led the design and implementation of user-centric interfaces for Urbio's smart energy management portal. Conducted user research and competitive audits; created wireframes, prototypes, and high-fidelity mockups; adhered to design systems for consistency; implemented feedback loops with users and stakeholders to iteratively improve the UX. Enhanced the visual appeal and functionality of web and mobile apps, increasing user adoption and staff/maintenance user accessibility.
UI/UX Designer at Urbio
May 1, 2024 - October 10, 2025Designed and implemented user-centric interfaces for Urbio’s smart energy management portal; conducted user research, created wireframes and high-fidelity prototypes; ensured accessibility and consistency with design system; improved adoption and staff usability.
UI/UX Design Lead at TokenWin
November 30, 2023 - October 10, 2025Scaled design ops, design system, and strategy for crypto wallet and gaming applications; conducted diverse user research and coordinated with external brand agency for assets.
UI/UX Design Lead at TokenWin
November 30, 2023 - October 10, 2025Led Design Ops, design system, and strategy for crypto wallet and gaming applications. Synthesized user research insights to engage various player personas and competitive research. Set up and managed design systems for the mobile app, prototyped use cases, and coordinated with brand agency to create campaign graphics and 3D assets. Maintained design operations for two design agencies and two in-house designers, and supported backend planning for game designs and animations.
UI/UX Design Lead at TokenWin
November 1, 2023 - October 10, 2025Led Design Ops and design system strategy for a crypto wallet and gaming app; conducted user research for player personas, prototyped use cases; coordinated with brand agency Superside; managed design ops across two agencies and internal team; contributed to game design, animation, and backend coordination.
Product Design Lead at Jingle Pay
October 31, 2023 - October 10, 2025Led the design and delivery of multiple B2C and B2B products across the MEN A region and Asia; defined onboarding flows and NFC-related user journeys while ensuring regulatory compliance.
Product Design Lead at Jingle Pay
October 31, 2023 - October 10, 2025Led the design and delivery of multiple B2C and B2B products across a large user base in the MEN A region and Asia. Conducted research and competitive audits to onboard users to a digital wallet, designed intuitive graphics and visual queues to guide users through NFC-based verification, and ensured regulatory compliance through in-depth UX research reports in collaboration with product, marketing, and development teams. Optimized user journeys for remittance transactions, achieving millions of transactions annually. Coordinated end-to-end product launches and aligned executive stakeholders on product direction.
Product Design Lead at Jingle Pay
October 1, 2023 - October 10, 2025Led design and delivery of multiple B2C and B2B products across the MEN A region and Asia; conducted research for onboarding digital wallet users; designed intuitive visuals; ensured compliance with local regulations; produced launch-ready assets and post-launch marketing materials.
Product Design Manager at bSecure
August 31, 2022 - October 10, 2025Managed product UX/UI for 3+ e-commerce web and app solutions. Defined data-driven UX decisions, synthesized insights to improve onboarding and conversion, and collaborated with the CEO, CPO, COO, CCO, Product Manager, Head of Engineering, and Marketing close to product direction and launches. Built a risk-management design system to support backend fraud prevention and ensured regulatory alignment for fintech workflows.
Product Design Manager at bSecure
August 1, 2022 - October 10, 2025Managed Product UX/UI for 3+ e-commerce web and app solutions; developed data-informed decisions and risk-management workflows in collaboration with engineering and product teams.
Product Design Manager at bSecure
August 1, 2022 - October 10, 2025Managed the UX/UI for 3+ e-commerce web and app solutions; defined data-driven UX decisions, reduced checkout friction, and prepared post-launch design assets for app stores; led iterative improvements and design handoffs.
UX Lead and Copywriter at Torrantal Asia
April 30, 2022 - October 10, 2025Led UX and copywriting initiatives for startups; adopted agile processes; created design documentation, IA, site maps, and wireframes to support scalable development.
UX Lead and Copywriter at Torrantal Asia
April 30, 2022 - October 10, 2025Led UX/UI design efforts for multiple startups and organizations (remote). Adopted Agile methodologies to accelerate product development by 65% and delivered MVP for a marketplace/e-commerce product ahead of schedule. Conducted business concept analysis for MVP enhancements, led focus groups and user testing across clients like Sony, HSB C, MG Motors, and others, and established comprehensive design systems and documentation for multi-product consistency.
UX Lead and Copywriter at Torrantal Asia
April 1, 2022 - October 10, 2025Led UX/UI for multiple startups and organizations; adopted Agile methodologies to accelerate MVP delivery; created design documentation, information architecture, site maps, wireframes, and high-fidelity prototypes; coordinated with frontend/backend teams for scalable product launches; supported OPPO Pay & OPPO Wallet integrations.
UI/UX Engineer at Techsembly
January 31, 2021 - October 10, 2025Developed onboarding interfaces for a hospitality portal; emphasized accessibility; produced wireframes, user journeys, and hi-fidelity prototypes; maintained design system alignment.
UI/UX Engineer at Techsembly
January 31, 2021 - October 10, 2025Developed onboarding for an innovative hospitality portal; designed accessible, web-based portal allowing customization of look and feel; planned sessions to gather feedback from marketing and development teams; implemented UX improvements to align with product goals.
UI/UX Engineer at Techsembly
January 1, 2021 - October 10, 2025Developed onboarding for an innovative hospitality portal; ensured accessibility; designed customizable visuals for a SaaS-based web portal; planned feedback loops with marketing and development teams; contributed to frontend architecture.
Android App Developer at MillSkills
August 31, 2019 - October 10, 2025Contributed to app development for digitizing the schooling experience; created PoC of new features and established coding standards to support education-focused products.
Android App Developer at MillSkills
August 31, 2019 - October 10, 2025Supported app development for digitizing schooling experiences; created PoC for new features and adopted optimized coding standards.
Android App Developer at MillSkills
August 1, 2019 - October 10, 2025Assisted in app development to digitize the schooling experience; created PoC for new features; contributed to coding standards improvements and feature delivery.
Education
M.Sc. in Computer Science at Quantum School of Business & Technology
January 1, 2021 - January 1, 2023B.Sc. in Computer Science at University of the Punjab, PU C IT
January 1, 2014 - January 1, 2016Master of Science in Computer Science at Quantic School of Business & Technology
January 1, 2021 - January 1, 2023B.Sc. in Computer Science at PUCIT (Punjab University College of Information and Technology)
January 1, 2014 - January 1, 2016Master of Science in Computer Science at Quantic School of Business & Technology
January 1, 2021 - January 1, 2023Bachelor of Science in Computer Science at Punjab University College of Information Technology (PU-CIT), University of the Punjab
January 1, 2016 - January 1, 2018B.Sc in Computer Science at University of the Punjab, Pakistan
January 1, 2014 - January 1, 2016Qualifications
Google Professional UX Design Certification
January 1, 2022 - January 1, 2023Web Developer – Advanced Technical course Track of Digiskills
January 1, 2019 - January 1, 2019Certified Freelancer - Digiskills
January 1, 2019 - January 1, 2019Forward Champion - McKinsey & Company
January 1, 2023 - January 1, 2023Google’s Professional UX Design Certificate
January 1, 2022 - January 1, 2023Web Developer – Advanced Technical Course Track of Digiskills
January 1, 2019 - January 1, 2019Certified Freelancer - Digiskills
January 1, 2019 - January 1, 2019Forward Champion - McKinsey & Company
January 1, 2023 - January 1, 2023Time & Stress Management - Saylor
January 1, 2019 - January 1, 2019Google Professional UX Design Certification
January 1, 2022 - January 1, 2023Web Developer – Advanced Technical Course
January 1, 2021 - January 1, 2021Digiskills Certification (Freelancer)
January 1, 2019 - January 1, 2019Time & Stress Management - Saylor
January 1, 2019 - January 1, 2019Forward Champion - McKinsey & Company
January 1, 2023 - January 1, 2023Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Other, Gaming, Financial Services, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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