Hi, I’m Ofelia Akopian, a digital marketing professional with 5+ years of experience, skilled in full-funnel strategy, cross-channel marketing, and data-driven optimization. I’ve managed seven-figure ad budgets for brands like New Look and Foot Locker, and I’m known as a quick learner and strong team player. I’m seeking a full-time opportunity to drive growth and deliver measurable results. In my roles, I co-lead projects, communicate with clients, run incremental testing (Brand Lift, Omnichannel Beta on Meta), and develop expansion strategies across Meta, TikTok, Google, YouTube, CTV, and DV360. I also leverage automation, GPT models, and data-driven insights to maximize revenue.

Ofelia Akopian

Hi, I’m Ofelia Akopian, a digital marketing professional with 5+ years of experience, skilled in full-funnel strategy, cross-channel marketing, and data-driven optimization. I’ve managed seven-figure ad budgets for brands like New Look and Foot Locker, and I’m known as a quick learner and strong team player. I’m seeking a full-time opportunity to drive growth and deliver measurable results. In my roles, I co-lead projects, communicate with clients, run incremental testing (Brand Lift, Omnichannel Beta on Meta), and develop expansion strategies across Meta, TikTok, Google, YouTube, CTV, and DV360. I also leverage automation, GPT models, and data-driven insights to maximize revenue.

Available to hire

Hi, I’m Ofelia Akopian, a digital marketing professional with 5+ years of experience, skilled in full-funnel strategy, cross-channel marketing, and data-driven optimization. I’ve managed seven-figure ad budgets for brands like New Look and Foot Locker, and I’m known as a quick learner and strong team player. I’m seeking a full-time opportunity to drive growth and deliver measurable results.

In my roles, I co-lead projects, communicate with clients, run incremental testing (Brand Lift, Omnichannel Beta on Meta), and develop expansion strategies across Meta, TikTok, Google, YouTube, CTV, and DV360. I also leverage automation, GPT models, and data-driven insights to maximize revenue.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
German
Advanced
Russian
Fluent
Armenian
Fluent

Work Experience

Digital Marketing Manager at Crealytics
March 1, 2025 - October 10, 2025
Co-lead projects, oversee strategy development and client communication. Deliver annual business reviews with actionable insights and growth recommendations for stakeholders. Oversee 7-digit ad spend on Google & Meta ads and scale performance marketing campaigns, consistently overachieving targets. Develop and execute full-funnel marketing strategies on Meta, TikTok, Google, YouTube, CTV & DV360. Conduct incrementality and A/B testing (Brand Lift, Omnichannel Closed Beta Test on Meta). Conceptualize expansion strategy and launch new channels. Leverage custom GPT models, automation scripts, and data-driven insights to optimize performance and drive revenue growth.
Senior Partnership Manager at Ingosstrakh
September 1, 2021 - October 10, 2025
Manage strategic B2B partnerships with Mercedes, BMW, Volkswagen, etc. Lead portfolio teams of 12 insurance specialists (partner-based). Oversee agency fees, budgeting, invoicing, and financial coordination. Develop and execute sales strategies aligned with partner goals and market trends. Analyze market trends, set KPIs, and implement performance tracking, ensuring 35% monthly revenue growth.
Sales Strategy Specialist at Ugoria
March 1, 2020 - October 10, 2025
Analyze market trends and customer data to tailor insurance solutions. Collaborate with cross-functional teams to optimize risk management processes. Design targeted marketing and sales strategies to enhance customer retention.
Partnership Manager at Renaissance Credit
June 1, 2018 - October 10, 2025
Develop data-informed sales strategies based on KPIs and customer insights. Manage relationships with key partners and develop sales strategies. Assess customer creditworthiness to support risk mitigation and enhance portfolio quality.

Education

Master’s Degree, Political Economy of European Integration at Hochschule für Wirtschaft und Recht Berlin
October 1, 2021 - July 1, 2023
Bachelor’s Degree, Public Administration at Surgut State University
September 1, 2014 - July 1, 2018

Qualifications

Google Ads Video
January 11, 2030 - October 10, 2025
Google Ads Display
January 11, 2030 - October 10, 2025
Display & Video 360
January 11, 2030 - October 10, 2025
Marketing with Purpose (Microsoft)
January 11, 2030 - October 10, 2025
Introduction to Python (DataCamp)
January 11, 2030 - October 10, 2025

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Other