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I’m a Marketing Strategist & Project Manager with 7+ years’ experience in content, operations, and digital growth for wellness and purpose-driven brands. My strength is bridging creative vision with the systems, processes, and teams that make it scalable. Over the years, I’ve not only built campaigns, I’ve also grown departments, led cross-functional teams, and established workflows that allowed brands to scale sustainably. I thrive in fast-paced, international environments where clarity, collaboration, and creativity come together. Highlights: • Built and executed social strategies across YouTube, Instagram & Facebook, reaching millions globally • Grew and managed teams, coordinating agencies and practitioners to deliver high-performing campaigns • Designed processes and content structures that scaled platforms like Isha Foundation (3B+ annual views) and Kaylo (launching YouTube & TikTok channels from scratch) ✨ My sweet spot: leading projects and people & turning ideas into organized systems that fuel both growth and community connection.…I’m a Marketing Strategist & Project Manager with 7+ years’ experience in content, operations, and digital growth for wellness and purpose-driven brands. My strength is bridging creative vision with the systems, processes, and teams that make it scalable. Over the years, I’ve not only built campaigns, I’ve also grown departments, led cross-functional teams, and established workflows that allowed brands to scale sustainably. I thrive in fast-paced, international environments where clarity, collaboration, and creativity come together. Highlights: • Built and executed social strategies across YouTube, Instagram & Facebook, reaching millions globally • Grew and managed teams, coordinating agencies and practitioners to deliver high-performing campaigns • Designed processes and content structures that scaled platforms like Isha Foundation (3B+ annual views) and Kaylo (launching YouTube & TikTok channels from scratch) ✨ My sweet spot: leading projects and people & turning ideas into organized systems that fuel both growth and community connection.

R Perez Salas

PRO

Content Creator, Marketing Strategist, Brand Strategist, +3

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I’m a Marketing Strategist & Project Manager with 7+ years’ experience in content, operations, and digital growth for wellness and purpose-driven brands. My strength is bridging creative vision with the systems, processes, and teams that make it scalable. Over the years, I’ve not only built campaigns, I’ve also grown departments, led cross-functional teams, and established workflows that allowed brands to scale sustainably. I thrive in fast-paced, international environments where clarity, collaboration, and creativity come together. Highlights: • Built and executed social strategies across YouTube, Instagram & Facebook, reaching millions globally • Grew and managed teams, coordinating agencies and practitioners to deliver high-performing campaigns • Designed processes and content structures that scaled platforms like Isha Foundation (3B+ annual views) and Kaylo (launching YouTube & TikTok channels from scratch) ✨ My sweet spot: leading projects and people & turning ideas into organized systems that fuel both growth and community connection.…I’m a Marketing Strategist & Project Manager with 7+ years’ experience in content, operations, and digital growth for wellness and purpose-driven brands. My strength is bridging creative vision with the systems, processes, and teams that make it scalable. Over the years, I’ve not only built campaigns, I’ve also grown departments, led cross-functional teams, and established workflows that allowed brands to scale sustainably. I thrive in fast-paced, international environments where clarity, collaboration, and creativity come together. Highlights: • Built and executed social strategies across YouTube, Instagram & Facebook, reaching millions globally • Grew and managed teams, coordinating agencies and practitioners to deliver high-performing campaigns • Designed processes and content structures that scaled platforms like Isha Foundation (3B+ annual views) and Kaylo (launching YouTube & TikTok channels from scratch) ✨ My sweet spot: leading projects and people & turning ideas into organized systems that fuel both growth and community connection.

Available to hire

Switzerland

I’m a Marketing Strategist & Project Manager with 7+ years’ experience in content, operations, and digital growth for wellness and purpose-driven brands. My strength is bridging creative vision with the systems, processes, and teams that make it scalable.

Over the years, I’ve not only built campaigns, I’ve also grown departments, led cross-functional teams, and established workflows that allowed brands to scale sustainably. I thrive in fast-paced, international environments where clarity, collaboration, and creativity come together.

Highlights:
• Built and executed social strategies across YouTube, Instagram & Facebook, reaching millions globally
• Grew and managed teams, coordinating agencies and practitioners to deliver high-performing campaigns
• Designed processes and content structures that scaled platforms like Isha Foundation (3B+ annual views) and Kaylo (launching YouTube & TikTok channels from scratch)

✨ My sweet spot: leading projects and people & turning ideas into organized systems that fuel both growth and community connection.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

German

Advanced

French

Advanced

Work Experience

Content & Marketing Strategist at Isha Yoga Foundation

May 1, 2023 - October 10, 2025

Developed content strategies that contributed to 3B+ annual views; Led a team of 10 regional managers to hit engagement and growth targets; Used analytics and audience segmentation to optimize formats and targeting.

Content Manager & Marketing Strategist at Kaylo

September 1, 2025 - October 10, 2025

Repurposed and created 25+ online, short-form courses, boosting engagement and usability. Co-designed and implemented a marketing strategy process aligning content, campaigns & paid media with brand goals. Developed and launched YouTube & TikTok channel strategies, generating early traction and virality.

Operations Coordinator at Sadhguru Podcast

January 1, 2023 - October 10, 2025

Oversee end-to-end podcast operations for one of India’s top health & spiritual podcasts; Managed production workflows and global publishing strategies.

Social Media Marketing Consultant at Sen Wellness Center

August 1, 2024 - October 10, 2025

Audited Instagram presence and proposed improvements to structure, consistency & brand alignment. Delivered a full social media strategy (brand positioning, voice, visuals, content pillars) for Sen Wellness Center.

Content & Marketing Strategist at Isha Yoga Foundation, India

July 1, 2022 - October 10, 2025

Led a team of 10 regional managers to hit engagement and growth targets; Supported localization strategy generating 45M+ combined views; Conducted performance analytics to optimize content and increase reach; Collaborated with cross-functional teams to align content with brand voice; Built scalable content and storytelling across multiple channels.

Content Manager & Marketing Strategist at Sadhguru Podcast, India

January 1, 2023 - October 10, 2025

Oversaw end-to-end podcast operations for one of India's top health and spiritual podcasts; Managed production workflows and global publishing strategies; Coordinated with editors, guests, and distribution partners to ensure timely releases; Implemented analytics to boost audience reach and retention.

Content Marketing Strategist at Kaylo, United Kingdom

September 1, 2025 - October 10, 2025

Repurposed and created 25+ online, short-form courses, boosting engagement and usability; Co-designed and implemented a marketing strategy process aligning content, campaigns and paid media with brand goals; Developed and launched YouTube and TikTok channel strategies (content pillars + calendar), generating early traction and virality.

Social Media Strategist at Sen Wellness Center, Sri Lanka

August 1, 2024 - October 10, 2025

Audited Instagram presence and proposed improvements to structure, consistency and brand alignment; Delivered a full social media strategy (branding, voice, visuals, content pillars) for Sen Wellness Cacao; Drove engagement and audience growth through tailored content.

Content & Marketing Strategist at Ishta Yoga Foundation

July 1, 2022 - October 10, 2025

Led a team of 10 regional managers to hit engagement & growth targets. Supported localization strategy generating 45M+ combined views.

Content & Marketing Strategist at Kaylo

September 1, 2025 - October 10, 2025

Purposed & created 25+ online, short-form courses; boosted engagement & usability; co-designed and implemented a marketing strategy process aligning content, campaigns & paid media with brand goals; developed & launched YouTube & TikTok channel strategies, generating early traction & virality.

Operations Coordinator at Sadhguru Podcast

January 1, 2023 - October 10, 2025

End-to-end podcast operations; managed production workflow and global publishing strategy.

Content & Marketing Strategist at Sen Wellness Foundation (Sri Lanka)

August 1, 2024 - October 10, 2025

Audited Instagram presence and proposed improvements to structure, consistency & brand alignment; Delivered a full social media strategy (brand positioning, voice, visuals, content pillars) for Sen Wellness cacao.