Marketing and Comms Coordinator at Craft Ontario

Owned the full lifecycle of digital and email marketing campaigns, from strategy and segmentation to deployment and performance reporting, driving measurable engagement improvements. Conducted audience segmentation and targeting in Mailchimp, delivering personalized messaging across member segments. Collected, analyzed, and visualized social media, e-commerce, and newsletter analytics, presenting actionable insights to leadership that informed marketing priorities and funding decisions. Developed sales and marketing collateral (sponsorship packages, retail flyers, artist promotion decks) supporting revenue generation and community engagement goals. Designed and executed insight-led content strategies that achieved a 200% increase in Pinterest-driven e-commerce sales and elevated overall digital visibility. Partnered with cross-functional teams to develop a centralized marketing workflow system, improving project management efficiency. Managed a digital fundraising campaign raising over

Digital Marketing Coordinator at Oxford + Richmond Inc.

Partner with CEO and business development team to design and refine marketing initaitives that translated technical platform capabilities into clear, client-focused messaging, accelerating sales cycles, and improving engagement. Develop sales enablement materials (case studies, capability decks, FAQs, and one-pagers) that empowered internal teams to communicate TalentSpoke’s AI-driven recruitment solutions effectively to clients. Lead the creation of online advertising campaigns that positioned TalentSpoke competitively in the recruitment tech market, increasing platform awareness and perceived value. Produce data-driven insight presentations showcasing product performance and ROI, generating actionable recommendations for continuous improvement. Collaborate cross-functionally to align content strategies with client needs and market trends, ensuring marketing initiatives were both commercially relevant and contextually impactful. Partner with leadership to align content and outreach strategies with evolving market trends and client needs, ensuring communications were both contextually relevant and commercially effective. Analyze campaign performance and analytics to optimize messaging, refine targeting strategies, and inform go-to-market positioning.