I'm Anthony Attafuah, a Lead/Principal Product Designer with 15+ years shaping impactful digital products across fintech, energy, health, hospitality, and education. I lead design from strategy to execution, simplifying complex systems, building scalable design frameworks, and shipping user-centered products. I thrive in startup and enterprise settings, acting as a founding IC, squad lead, or craft specialist in deep problem spaces. Outside work, I support charities, geek out on blockchain and AI, collect JPEGs, and cheer for Liverpool FC on matchdays.…

Anthony Payin Attafuah

I'm Anthony Attafuah, a Lead/Principal Product Designer with 15+ years shaping impactful digital products across fintech, energy, health, hospitality, and education. I lead design from strategy to execution, simplifying complex systems, building scalable design frameworks, and shipping user-centered products. I thrive in startup and enterprise settings, acting as a founding IC, squad lead, or craft specialist in deep problem spaces. Outside work, I support charities, geek out on blockchain and AI, collect JPEGs, and cheer for Liverpool FC on matchdays.…

Available to hire

I’m Anthony Attafuah, a Lead/Principal Product Designer with 15+ years shaping impactful digital products across fintech, energy, health, hospitality, and education. I lead design from strategy to execution, simplifying complex systems, building scalable design frameworks, and shipping user-centered products. I thrive in startup and enterprise settings, acting as a founding IC, squad lead, or craft specialist in deep problem spaces.

Outside work, I support charities, geek out on blockchain and AI, collect JPEGs, and cheer for Liverpool FC on matchdays.

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Skills

Experience Level

Figma
Expert
Framer
Expert
Product Design
Expert
Adobe XD
Expert
Adobe Photoshop
Expert
Adobe Illustrator
Intermediate
CSS
Intermediate
Flutter
Beginner
JavaScript
Beginner
React Native
Beginner

Language

English
Fluent

Work Experience

Founding Lead Product Designer at Ingredifind
March 1, 2023 - Present
Ingredifind is a healthtech startup on a mission to improve the dining experience for millions through real-time allergen and dietary data. I joined as a founding team member and hands-on individual contributor (IC), responsible for shaping and delivering the core product from scratch. I led design across mobile, web, CMS, and internal tools, helping take the platform to market.
Lead Product Designer at BP (British Petroleum)
October 3, 2022 - July 31, 2025
BP is one of the world’s largest integrated energy companies. I was brought in as Lead Product Designer and sole individual contributor to own the product vision and execution for BP’s internal Database-as-a-Service (DBaaS) platform. I worked across squads to deliver self-service data tooling and drove a broader cultural shift from dev-led to design-led delivery.
Senior Product Designer at Natwest Group
January 1, 2021 - December 31, 2021
NatWest Group is one of the UK’s largest banking institutions, including NatWest, RBS, and Ulster Bank. I was part of the Human-Centred Design Centre of Excellence, designing new features across iOS, Android, and tablet platforms.
Lead Product Designer at Oakam
July 1, 2020 - December 31, 2020
Oakam was a fintech startup offering app-based microloans to underserved users with limited credit history. I established the company’s first in-house design function, creating the tools, systems, and UX strategy from the ground up.
Senior Product Designer at Datto
December 16, 2019 - July 31, 2020
Datto is a global SaaS provider of remote monitoring and data protection for Managed Service Providers (MSPs). I was hired to lead a full UX and UI overhaul of their flagship RMM (Remote Monitoring and Management) platform.
Lead Product Designer at Shell
March 4, 2019 - December 12, 2019
Shell is one of the world’s largest energy companies. I worked within their digital ventures unit to lead the design of a SaaS platform that visualised real-time global shipping data used by Shell’s maritime logistics teams.
Lead Product Designer at British Gas
April 2, 2018 - March 22, 2019
British Gas, part of Centrica, is the UK’s largest energy and services provider. I joined their Mobility Innovation Hub as the Lead Product Designer to transform field service tools and pilot future energy concepts.

Education

Postgraduate Diploma in Design & Communication at London College of Communication (UAL)
January 11, 2030 - January 1, 2008
BSc (Hons) Multimedia Technology & Design at Brunel University London
January 11, 2030 - January 1, 2005
3 A-Levels including, Art (Graphic design), Sociology and Media Studies at St Bonaventures and St Angela's 6th Form
August 18, 1997 - July 30, 1999
11 GCSEs including English, Maths, and Science at St Bonaventures
August 17, 1992 - July 31, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Energy & Utilities, Healthcare, Education, Software & Internet, Media & Entertainment, Transportation & Logistics, Travel & Hospitality, Professional Services, Other
    paper Footify - Web and Mobile app for grassroots Footy

    Problem
    Grassroots football is thriving, but managing teams remains messy and fragmented. Group chats, spreadsheets, and manual payments create confusion, especially for organisers managing multiple teams or matches per week. Players also lacked a sense of continuity beyond each match, with no unified space for stats, rewards, or a sense of belonging across the local football scene.

    The challenge
    Creating an experience that feels effortless for non-technical team admins.

    Balancing simple UX with the complexity of match scheduling, player RSVPs, and payments.

    Coordinating development remotely while maintaining design quality and consistency.

    Building early trust and traction within small, close-knit football communities.

    My role
    I led Footify end-to-end as the sole product designer and founder, defining the product vision, experience, and brand across mobile, web, and marketing.

    I managed developers, aligned user feedback with business goals, and built early partnerships, driving the product from concept to launch with a clear focus on simplicity, scalability, and community impact.