Available to hire
Hi, I’m Joseph Craig, Ed.D.—a growth architect and Fractional CMO helping B2B tech teams scale revenue with AI-powered marketing engines. I design and implement end-to-end revenue ecosystems, blending strategic vision with hands-on execution across HubSpot, Salesforce, Google Ads, and data governance, delivering measurable growth and optimized funnels. My passion is turning complex go-to-market ideas into scalable, repeatable results through demand generation, multi-channel acquisition, and operations.
Over the last two decades, I’ve built high-performing teams and scaled budgets to deliver sustainable, capital-efficient growth. I’m excited by the intersection of AI, Martech, and revenue engineering—leveraging Gemini, HubSpot, and intelligent automation to shorten time-to-market and improve conversion at every funnel stage.
Experience Level
Expert
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Intermediate
Intermediate
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Intermediate
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Intermediate
Language
English
Fluent
Work Experience
Growth Marketing Director at GEOSNAPSHOT
January 1, 2023 - PresentManaged paid advertising campaigns across Google, Bing, Facebook, Instagram, and LinkedIn with AI-driven targeting and bid optimization. Created and admin’d HubSpot instance with AI workflows to streamline marketing operations and CRM integration. Overhauled SEO strategy with AI-driven keyword analysis and content personalization, driving 250%+ organic traffic growth. Led marketing newsletters with AI-tailored delivery. Achieved a 1,900% increase in lead generation and >70% reduction in CPA through AI-enhanced analytics and automation.
Marketing Strategist at 1 Cicada
January 1, 2023 - October 10, 2025Created and managed paid ads campaigns across Google, Bing, LinkedIn, and Facebook, incorporating AI for real-time campaign adjustments. Managed HubSpot for pharmaceutical and medical clients, using AI to automate lead scoring and nurturing. Led client strategy sessions and provided data-driven recommendations.
Director of Growth Marketing at PINATA
January 1, 2023 - October 10, 2025Implemented and served as admin for HubSpot, integrating AI to enhance workflow automation and lead management. Served as webmaster to optimize site performance and SEO rankings. Created and managed paid ads across Google, Facebook, and LinkedIn with AI-driven optimization. Generated SEO reports and gameplans to accelerate organic growth using AI for predictive analytics. Administered ZoomInfo for AI-driven data enrichment. Led inbound/outbound email marketing campaigns with AI-personalized messaging.
Integrated Risk & Resilience Director, Digital and Marketing Operations at Aravo Solutions
January 1, 2022 - October 10, 2025Managed paid advertising campaigns across Google, Bing, and LinkedIn with AI-optimized bidding. Served as admin for HubSpot and ZoomInfo, implementing AI-powered workflows to enhance BDR efforts. Overhauled on-site and off-site SEO using AI analytics. Directed marketing newsletters with AI-tailored messaging. Contributed to substantial lead generation growth and CPA reduction via AI-driven efficiencies.
Senior Manager, Digital and Marketing Operations at Aravo Solutions
January 1, 2021 - October 10, 2025Led digital and marketing operations, including SEM/SEO, and marketing automation (HubSpot) with AI-supported analytics to improve lead generation and engagement.
President at Craig Marketing Services
January 1, 2020 - October 10, 2025Operated a marketing agency delivering SEM, SEO, and marketing operations for diverse clients, leveraging AI tools for campaign performance. Managed multiple campaigns and administered marketing automation across HubSpot and Marketo.
Sr Marketing Manager, Demand Generation at LookingGlass Cyber Solutions, Inc.
January 1, 2019 - October 10, 2025Created and maintained paid advertising programs (Google, Bing, LinkedIn, Facebook, native). Led SEO initiatives and managed Marketo for lead scoring and email campaigns, establishing automation foundations.
President at Craig Marketing Services
January 1, 2016 - October 10, 2025Managed PPC across major platforms for diverse clients, overseeing day-to-day marketing automation on HubSpot and Marketo, and overhauling SEO strategies to drive organic growth.
Director of Marketing and Merchandising at Tours4Fun
January 1, 2013 - October 10, 2025Implemented HubSpot, managed CRM/email marketing, SEO efforts, and data management to boost engagement and revenue; built and led a marketing team that significantly increased revenue over three years.
Search Engine Optimization Analyst at Lamps Plus
January 1, 2009 - October 10, 2025Helped create and maintain PPC campaigns across Google, Yahoo, and Bing; developed keywords and ad groups to optimize performance.
Online Marketing Manager at Starving Students Movers Inc
January 1, 2009 - October 10, 2025Oversaw website development/redesign and managed online PPC campaigns.
Associate Producer at Disney Parks, Experiences and Products
January 1, 2008 - October 10, 2025Managed day-to-day operations of Disney-Visa Rewards, Disney Books, Disney on Broadway, Disney on Ice, and related properties.
Associate Product Manager at DRX - A Subsidiary of Connecture
January 1, 2008 - October 10, 2025Oversaw and managed a staff of seven to ten employees; contributed to product development initiatives.
Content Development Editor at Yahoo
January 1, 2007 - October 10, 2025Edited content development for multiple teams; recognized as Editor of the Quarter in Q3 2006.
Staff Writer at National Notary Association
October 1, 2005 - October 10, 2025Produced and developed publications; contributed to multiple informational resources.
Senior Staff Writer at Armijo Newspapers and Public Relations
March 1, 2004 - October 10, 2025Wrote for multiple neighborhood publications and PR outlets.
Growth Marketing Director at GEOSNAPSHOT
January 1, 2023 - PresentLed paid advertising campaigns across Google, Bing, Facebook, Instagram, and LinkedIn with AI-driven targeting and bid optimization. Built and administered the HubSpot instance with AI workflows to streamline marketing operations and CRM. Overhauled SEO with AI for keyword analysis and content personalization, driving 250%+ organic growth. Led newsletters with AI-tailored content. Achieved a 1,900% increase in leads and a 70%+ reduction in CPA through AI analytics and automation.
Marketing Strategist at 1 Cicada
January 1, 2023 - October 10, 2025Created and managed paid campaigns on Google, Bing, LinkedIn, and Facebook with real-time AI optimization. Managed HubSpot for pharma/medical clients with AI-driven lead scoring and nurturing. Led strategy sessions to translate data-driven insights into actionable plans.
Director of Growth Marketing at PINATA
January 1, 2023 - October 10, 2025Implemented and administered HubSpot; integrated AI-driven workflows to enhance lead management. Served as webmaster to optimize site performance and SEO, produced SEO reports and gameplans to boost organic growth. Managed inbound and outbound email campaigns with AI personalization.
Integrated Risk & Resilience Director, Digital and Marketing Operations at Aravo Solutions
January 1, 2022 - October 10, 2025Managed paid campaigns with AI-optimized bidding; admin for HubSpot and ZoomInfo with AI-powered workflows. Overhauled on-site and off-site SEO using AI analytics. Directed newsletters and achieved 350% growth in leads with CPA reductions.
Senior Manager, Digital and Marketing Operations at Aravo Solutions
January 1, 2021 - October 10, 2025Led marketing operations, integrated AI tools across campaigns, administered HubSpot and Marketo, and drove SEM/SEO strategies to improve ROI for client portfolios.
President at Craig Marketing Services
January 1, 2020 - October 10, 2025Operated a marketing agency, managing SEM, SEO, and marketing operations for diverse clients; integrated AI tools to boost campaign performance; led automation on HubSpot, Marketo, and Salesforce.
Sr Marketing Manager, Demand Generation at LookingGlass Cyber Solutions, Inc.
January 1, 2019 - October 10, 2025Created and maintained Google/Bing/LinkedIn/Facebook PPC programs; led on-page and off-page SEO; managed Marketo for lead scoring, management, and email campaigns to support demand generation.
President at Craig Marketing Services
January 1, 2016 - October 10, 2025Led PPC campaigns across Google, Bing, Yahoo, Facebook, LinkedIn; implemented marketing automation on HubSpot, Marketo, and Salesforce; overhauled SEO to significantly increase organic traffic for clients.
Director of Marketing and Merchandising at Tours4Fun
January 1, 2013 - October 10, 2025Implemented HubSpot for CRM and day-to-day email marketing; managed data management and SEO efforts; built and led a marketing team that achieved an 800% revenue increase over three years.
SEO Analyst at Lamps Plus
January 1, 2009 - October 10, 2025Helped create and maintain PPC accounts and campaigns; supported ongoing SEO initiatives and optimization.
Online Marketing Manager at Starving Students Movers Inc
January 1, 2009 - October 10, 2025Oversaw site redesign and managed Google/Yahoo and other PPC campaigns to grow online visibility and lead generation.
Associate Producer at Disney Parks, Experiences and Products
January 1, 2008 - October 10, 2025Managed day-to-day operations of Disney Visa Rewards, Disney Books, Disney on Broadway, Disney on Ice, and related programs.
Associate Product Manager at DRX - A Subsidiary of Connecture
January 1, 2008 - October 10, 2025Oversaw and managed a staff of seven to ten; led product management initiatives and cross-functional collaboration.
Content Development Editor at Yahoo
January 1, 2007 - October 10, 2025Produced and edited content; recognized as Editor of the Quarter in Q3 2006.
Staff Writer at National Notary Association
October 1, 2005 - October 10, 2025Produced and developed publications; contributed to multiple publications.
Senior Staff Writer at Armijo Newspapers and Public Relations
March 1, 2004 - October 10, 2025Wrote for multiple neighborhood publications in the West Covina area and beyond.
Sr. Digital Marketing Manager, MSP/B2B at Aura
December 1, 2025 - May 1, 2026Led growth marketing for a high-growth MSP/B2B, founded the Growth Architect function, and built an end-to-end marketing tech stack (HubSpot, ZoomInfo, Salesforce) with AI enrichment, landing-page and content automation to drive pipeline and revenue.
Growth Marketing Director at GEO SNAPSHOT
January 1, 2023 - April 1, 2026Growth leadership for an international sports-tech platform with a global photographer network. Managed a $3.6M+ annual performance budget; drove AI-powered conversion improvements, multi-channel paid media, and full-funnel demand generation; automated enrichment to maintain data integrity and accelerate acquisition.
Marketing Operations Manager at GAN Integrity
July 1, 2024 - October 1, 2025Built and governed HubSpot CRM infrastructure with automated AI enrichment and data-cleaning workflows; designed global content syndication with TechTarget; integrated ZoomInfo and Intent Topics; served as systems administrator for ZoomInfo, WebSights, and enrichment syncs to support scalable growth.
Sr. Digital Marketing Manager at Aura (MSP/B B2B)
December 1, 2025 - May 1, 2026Remote Sr. Digital Marketing Manager for a high-growth, Series B digital safety startup protecting 1M+ families. Built and scaled digital marketing programs, managed remote team, and aligned GTM motions to drive growth.
Director, Digital and Marketing Operations at AraVo Solutions - Integrated Risk & Resilience
January 1, 2020 - December 31, 2022Directed digital and marketing operations for an enterprise cloud software provider specializing in third-party risk management. Built and scaled paid media programs and end-to-end marketing automation, integrating data enrichment tools to improve account profiling and sales velocity. Implemented data governance and routing logic to accelerate BDR throughput; optimized inbound strategy with on-site and off-site SEO improvements.
Sr. Marketing Manager, Demand Generation at Lookin Glass Cyber Solutions, Inc.
January 1, 2016 - December 31, 2019Structured and optimized a high-intent $30,000/month multi-channel demand generation budget across Google, Bing, and LinkedIn, driving over 350% growth in qualified leads for the enterprise cybersecurity pipeline. Administered Marketo/HubSpot deployments, redesigned lead scoring, routing, and nurture sequences to accelerate sales velocity. Overhauled on-site SEO and inbound strategies to increase organic share-of-voice and qualified inbound traffic.
President & Independent Consultant at Craig Marketing Services
January 1, 2013 - December 31, 2016Full-service growth marketing and MarTech consultancy. Managed portfolio PPC across Google, Bing, Yahoo, Facebook, LinkedIn, and Twitter with monthly budgets from $25,000 to $100,000. Implemented end-to-end marketing automation across HubSpot, Marketo, and Salesforce to streamline data plumbing and sales routing. Led CPA optimization case studies, including reducing CPA for Private Internet Access from $42 to $14 while boosting organic keyword ranking for VPN terms.
Director of Marketing and Merchandising at Tours 4Fun
January 1, 2010 - December 31, 2013Global e-commerce travel platform. Post-acquisition integration and marketing strategy ownership for multi-channel campaigns with a yearly marketing budget exceeding $500,000. Built and led a high-performing cross-functional marketing team, achieving 800% revenue growth over three years. Directed end-to-end development, launch, and full-funnel digital marketing for 23 e-commerce sites, increasing overall digital ad revenue by 280%.
Education
Doctor of Education - EdD at Pepperdine University
January 1, 2006 - January 1, 2011Master of Business Administration - MBA at Azusa Pacific University
January 1, 2005 - January 1, 2006Bachelor of Arts - BA, Government- Journalism at California State University-Sacramento
January 1, 2001 - January 1, 2003A.A., Social Sciences at Sacramento City College
January 1, 2000 - January 1, 2001Doctor of Education - EdD at Pepperdine University
January 1, 2006 - December 31, 2011Master of Business Administration - MBA at Azusa Pacific University
January 1, 2005 - December 31, 2006Bachelor of Arts - Government/Journali sm at California State University-Sacramento
January 1, 2001 - December 31, 2003A.A., Social Sciences at Sacramento City College
January 1, 2000 - December 31, 2001Doctor of Education (Ed.D.) in Organizational Leadership at Pepperdine University
January 11, 2030 - May 8, 2026Master of Business Administration (MBA) at Azusa Pacific University
January 11, 2030 - May 8, 2026Bachelor of Arts (BA) at California State University, Sacramento
January 11, 2030 - May 8, 2026Doctor of Education (Ed.D.) in Organizational Leadership at Pepperdine University
January 11, 2030 - May 8, 2026Master of Business Administration (MBA) at Azusa Pacific University
January 11, 2030 - May 8, 2026Bachelor of Arts (BA) at California State University, Sacramento
January 11, 2030 - May 8, 2026Doctor of Education (Ed.D.) in Organizational Leadership at Pepperdine University
January 11, 2030 - May 28, 2026Master of Business Administration (MBA) at Azusa Pacific University
January 11, 2030 - May 28, 2026Bachelor of Arts (BA) in Government-Journalism at California State University, Sacramento
January 11, 2030 - May 28, 2026Qualifications
HubSpot Marketing Software Certification
January 11, 2030 - October 10, 2025SEMrush Advertising Toolkit Certification
January 11, 2030 - October 10, 2025SEMrush SEO Fundamentals Certification
January 11, 2030 - October 10, 2025Google Ads Certification (AdWords)
January 11, 2030 - October 10, 2025Social Media Toolkit Certification
January 11, 2030 - October 10, 2025HubSpot Marketing Software
January 11, 2030 - October 10, 2025SEMRush Advertising Toolkit
January 11, 2030 - October 10, 2025Social Media Toolkit
January 11, 2030 - October 10, 2025AdWords Certification
January 11, 2030 - October 10, 2025SEMRush SEO Fundamentals
January 11, 2030 - October 10, 2025Doctor of Education (Ed.D.) in Organizational Leadership
January 11, 2030 - May 28, 2026Master of Business Administration (MBA)
January 11, 2030 - May 28, 2026Bachelor of Arts (BA) in Government-Journalism
January 11, 2030 - May 28, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Travel & Hospitality, Retail
Experience Level
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Intermediate
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