With over 20 years of digital marketing expertise, I have evolved from a journalist to a transformative leader, driving brand success through strategic innovation. As Growth Marketing Director at GEOSNAPSHOT since 2023, I’ve leveraged artificial intelligence to optimize campaigns, achieving a 1,900% increase in lead generation and a 70% reduction in cost per acquisition. My proficiency spans SEO, SEM, PPC, affiliate marketing, and social media, enhanced by a decade of HubSpot administration and extensive work with Marketo, where I’ve streamlined operations and boosted organic traffic by over 250%. My tenure with industry giants like Yahoo, Disney, and Tours4Fun, combined with a Doctorate of Education in Organizational Leadership from Pepperdine University, has honed my ability to lead cross-functional teams and deliver measurable results. For the past three years, I’ve pioneered AI-driven strategies, revolutionizing campaign performance across digital channels and marketing automation platforms. This includes developing AI-tailored content for newsletters, enhancing targeting in paid ads, and automating lead nurturing processes, all while managing multimillion-dollar budgets and overseeing global teams. My entrepreneurial spirit shines through my leadership of Craig Marketing Services, where I managed diverse client portfolios, and my publications, such as “Thought Leaders on Leadership,” reflect my commitment to thought leadership. With a relentless drive for success and a proven track record, I am eager to apply my skills to elevate your organization’s marketing initiatives.

Joe Craig

With over 20 years of digital marketing expertise, I have evolved from a journalist to a transformative leader, driving brand success through strategic innovation. As Growth Marketing Director at GEOSNAPSHOT since 2023, I’ve leveraged artificial intelligence to optimize campaigns, achieving a 1,900% increase in lead generation and a 70% reduction in cost per acquisition. My proficiency spans SEO, SEM, PPC, affiliate marketing, and social media, enhanced by a decade of HubSpot administration and extensive work with Marketo, where I’ve streamlined operations and boosted organic traffic by over 250%. My tenure with industry giants like Yahoo, Disney, and Tours4Fun, combined with a Doctorate of Education in Organizational Leadership from Pepperdine University, has honed my ability to lead cross-functional teams and deliver measurable results. For the past three years, I’ve pioneered AI-driven strategies, revolutionizing campaign performance across digital channels and marketing automation platforms. This includes developing AI-tailored content for newsletters, enhancing targeting in paid ads, and automating lead nurturing processes, all while managing multimillion-dollar budgets and overseeing global teams. My entrepreneurial spirit shines through my leadership of Craig Marketing Services, where I managed diverse client portfolios, and my publications, such as “Thought Leaders on Leadership,” reflect my commitment to thought leadership. With a relentless drive for success and a proven track record, I am eager to apply my skills to elevate your organization’s marketing initiatives.

Available to hire

With over 20 years of digital marketing expertise, I have evolved from a journalist to a transformative leader, driving brand success through strategic innovation. As Growth Marketing Director at GEOSNAPSHOT since 2023, I’ve leveraged artificial intelligence to optimize campaigns, achieving a 1,900% increase in lead generation and a 70% reduction in cost per acquisition. My proficiency spans SEO, SEM, PPC, affiliate marketing, and social media, enhanced by a decade of HubSpot administration and extensive work with Marketo, where I’ve streamlined operations and boosted organic traffic by over 250%. My tenure with industry giants like Yahoo, Disney, and Tours4Fun, combined with a Doctorate of Education in Organizational Leadership from Pepperdine University, has honed my ability to lead cross-functional teams and deliver measurable results.

For the past three years, I’ve pioneered AI-driven strategies, revolutionizing campaign performance across digital channels and marketing automation platforms. This includes developing AI-tailored content for newsletters, enhancing targeting in paid ads, and automating lead nurturing processes, all while managing multimillion-dollar budgets and overseeing global teams. My entrepreneurial spirit shines through my leadership of Craig Marketing Services, where I managed diverse client portfolios, and my publications, such as “Thought Leaders on Leadership,” reflect my commitment to thought leadership. With a relentless drive for success and a proven track record, I am eager to apply my skills to elevate your organization’s marketing initiatives.

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Language

English
Fluent

Work Experience

Growth Marketing Director at GEOSNAPSHOT
January 1, 2023 - Present
Managed paid advertising campaigns across Google, Bing, Facebook, Instagram, and LinkedIn with AI-driven targeting and bid optimization. Created and admin’d HubSpot instance with AI workflows to streamline marketing operations and CRM integration. Overhauled SEO strategy with AI-driven keyword analysis and content personalization, driving 250%+ organic traffic growth. Led marketing newsletters with AI-tailored delivery. Achieved a 1,900% increase in lead generation and >70% reduction in CPA through AI-enhanced analytics and automation.
Marketing Strategist at 1 Cicada
January 1, 2023 - October 10, 2025
Created and managed paid ads campaigns across Google, Bing, LinkedIn, and Facebook, incorporating AI for real-time campaign adjustments. Managed HubSpot for pharmaceutical and medical clients, using AI to automate lead scoring and nurturing. Led client strategy sessions and provided data-driven recommendations.
Director of Growth Marketing at PINATA
January 1, 2023 - October 10, 2025
Implemented and served as admin for HubSpot, integrating AI to enhance workflow automation and lead management. Served as webmaster to optimize site performance and SEO rankings. Created and managed paid ads across Google, Facebook, and LinkedIn with AI-driven optimization. Generated SEO reports and gameplans to accelerate organic growth using AI for predictive analytics. Administered ZoomInfo for AI-driven data enrichment. Led inbound/outbound email marketing campaigns with AI-personalized messaging.
Integrated Risk & Resilience Director, Digital and Marketing Operations at Aravo Solutions
January 1, 2022 - October 10, 2025
Managed paid advertising campaigns across Google, Bing, and LinkedIn with AI-optimized bidding. Served as admin for HubSpot and ZoomInfo, implementing AI-powered workflows to enhance BDR efforts. Overhauled on-site and off-site SEO using AI analytics. Directed marketing newsletters with AI-tailored messaging. Contributed to substantial lead generation growth and CPA reduction via AI-driven efficiencies.
Senior Manager, Digital and Marketing Operations at Aravo Solutions
January 1, 2021 - October 10, 2025
Led digital and marketing operations, including SEM/SEO, and marketing automation (HubSpot) with AI-supported analytics to improve lead generation and engagement.
President at Craig Marketing Services
January 1, 2020 - October 10, 2025
Operated a marketing agency delivering SEM, SEO, and marketing operations for diverse clients, leveraging AI tools for campaign performance. Managed multiple campaigns and administered marketing automation across HubSpot and Marketo.
Sr Marketing Manager, Demand Generation at LookingGlass Cyber Solutions, Inc.
January 1, 2019 - October 10, 2025
Created and maintained paid advertising programs (Google, Bing, LinkedIn, Facebook, native). Led SEO initiatives and managed Marketo for lead scoring and email campaigns, establishing automation foundations.
President at Craig Marketing Services
January 1, 2016 - October 10, 2025
Managed PPC across major platforms for diverse clients, overseeing day-to-day marketing automation on HubSpot and Marketo, and overhauling SEO strategies to drive organic growth.
Director of Marketing and Merchandising at Tours4Fun
January 1, 2013 - October 10, 2025
Implemented HubSpot, managed CRM/email marketing, SEO efforts, and data management to boost engagement and revenue; built and led a marketing team that significantly increased revenue over three years.
Search Engine Optimization Analyst at Lamps Plus
January 1, 2009 - October 10, 2025
Helped create and maintain PPC campaigns across Google, Yahoo, and Bing; developed keywords and ad groups to optimize performance.
Online Marketing Manager at Starving Students Movers Inc
January 1, 2009 - October 10, 2025
Oversaw website development/redesign and managed online PPC campaigns.
Associate Producer at Disney Parks, Experiences and Products
January 1, 2008 - October 10, 2025
Managed day-to-day operations of Disney-Visa Rewards, Disney Books, Disney on Broadway, Disney on Ice, and related properties.
Associate Product Manager at DRX - A Subsidiary of Connecture
January 1, 2008 - October 10, 2025
Oversaw and managed a staff of seven to ten employees; contributed to product development initiatives.
Content Development Editor at Yahoo
January 1, 2007 - October 10, 2025
Edited content development for multiple teams; recognized as Editor of the Quarter in Q3 2006.
Staff Writer at National Notary Association
October 1, 2005 - October 10, 2025
Produced and developed publications; contributed to multiple informational resources.
Senior Staff Writer at Armijo Newspapers and Public Relations
March 1, 2004 - October 10, 2025
Wrote for multiple neighborhood publications and PR outlets.
Growth Marketing Director at GEOSNAPSHOT
January 1, 2023 - Present
Led paid advertising campaigns across Google, Bing, Facebook, Instagram, and LinkedIn with AI-driven targeting and bid optimization. Built and administered the HubSpot instance with AI workflows to streamline marketing operations and CRM. Overhauled SEO with AI for keyword analysis and content personalization, driving 250%+ organic growth. Led newsletters with AI-tailored content. Achieved a 1,900% increase in leads and a 70%+ reduction in CPA through AI analytics and automation.
Marketing Strategist at 1 Cicada
January 1, 2023 - October 10, 2025
Created and managed paid campaigns on Google, Bing, LinkedIn, and Facebook with real-time AI optimization. Managed HubSpot for pharma/medical clients with AI-driven lead scoring and nurturing. Led strategy sessions to translate data-driven insights into actionable plans.
Director of Growth Marketing at PINATA
January 1, 2023 - October 10, 2025
Implemented and administered HubSpot; integrated AI-driven workflows to enhance lead management. Served as webmaster to optimize site performance and SEO, produced SEO reports and gameplans to boost organic growth. Managed inbound and outbound email campaigns with AI personalization.
Integrated Risk & Resilience Director, Digital and Marketing Operations at Aravo Solutions
January 1, 2022 - October 10, 2025
Managed paid campaigns with AI-optimized bidding; admin for HubSpot and ZoomInfo with AI-powered workflows. Overhauled on-site and off-site SEO using AI analytics. Directed newsletters and achieved 350% growth in leads with CPA reductions.
Senior Manager, Digital and Marketing Operations at Aravo Solutions
January 1, 2021 - October 10, 2025
Led marketing operations, integrated AI tools across campaigns, administered HubSpot and Marketo, and drove SEM/SEO strategies to improve ROI for client portfolios.
President at Craig Marketing Services
January 1, 2020 - October 10, 2025
Operated a marketing agency, managing SEM, SEO, and marketing operations for diverse clients; integrated AI tools to boost campaign performance; led automation on HubSpot, Marketo, and Salesforce.
Sr Marketing Manager, Demand Generation at LookingGlass Cyber Solutions, Inc.
January 1, 2019 - October 10, 2025
Created and maintained Google/Bing/LinkedIn/Facebook PPC programs; led on-page and off-page SEO; managed Marketo for lead scoring, management, and email campaigns to support demand generation.
President at Craig Marketing Services
January 1, 2016 - October 10, 2025
Led PPC campaigns across Google, Bing, Yahoo, Facebook, LinkedIn; implemented marketing automation on HubSpot, Marketo, and Salesforce; overhauled SEO to significantly increase organic traffic for clients.
Director of Marketing and Merchandising at Tours4Fun
January 1, 2013 - October 10, 2025
Implemented HubSpot for CRM and day-to-day email marketing; managed data management and SEO efforts; built and led a marketing team that achieved an 800% revenue increase over three years.
SEO Analyst at Lamps Plus
January 1, 2009 - October 10, 2025
Helped create and maintain PPC accounts and campaigns; supported ongoing SEO initiatives and optimization.
Online Marketing Manager at Starving Students Movers Inc
January 1, 2009 - October 10, 2025
Oversaw site redesign and managed Google/Yahoo and other PPC campaigns to grow online visibility and lead generation.
Associate Producer at Disney Parks, Experiences and Products
January 1, 2008 - October 10, 2025
Managed day-to-day operations of Disney Visa Rewards, Disney Books, Disney on Broadway, Disney on Ice, and related programs.
Associate Product Manager at DRX - A Subsidiary of Connecture
January 1, 2008 - October 10, 2025
Oversaw and managed a staff of seven to ten; led product management initiatives and cross-functional collaboration.
Content Development Editor at Yahoo
January 1, 2007 - October 10, 2025
Produced and edited content; recognized as Editor of the Quarter in Q3 2006.
Staff Writer at National Notary Association
October 1, 2005 - October 10, 2025
Produced and developed publications; contributed to multiple publications.
Senior Staff Writer at Armijo Newspapers and Public Relations
March 1, 2004 - October 10, 2025
Wrote for multiple neighborhood publications in the West Covina area and beyond.

Education

Doctor of Education - EdD at Pepperdine University
January 1, 2006 - January 1, 2011
Master of Business Administration - MBA at Azusa Pacific University
January 1, 2005 - January 1, 2006
Bachelor of Arts - BA, Government- Journalism at California State University-Sacramento
January 1, 2001 - January 1, 2003
A.A., Social Sciences at Sacramento City College
January 1, 2000 - January 1, 2001
Doctor of Education - EdD at Pepperdine University
January 1, 2006 - December 31, 2011
Master of Business Administration - MBA at Azusa Pacific University
January 1, 2005 - December 31, 2006
Bachelor of Arts - Government/Journali sm at California State University-Sacramento
January 1, 2001 - December 31, 2003
A.A., Social Sciences at Sacramento City College
January 1, 2000 - December 31, 2001

Qualifications

HubSpot Marketing Software Certification
January 11, 2030 - October 10, 2025
SEMrush Advertising Toolkit Certification
January 11, 2030 - October 10, 2025
SEMrush SEO Fundamentals Certification
January 11, 2030 - October 10, 2025
Google Ads Certification (AdWords)
January 11, 2030 - October 10, 2025
Social Media Toolkit Certification
January 11, 2030 - October 10, 2025
HubSpot Marketing Software
January 11, 2030 - October 10, 2025
SEMRush Advertising Toolkit
January 11, 2030 - October 10, 2025
Social Media Toolkit
January 11, 2030 - October 10, 2025
AdWords Certification
January 11, 2030 - October 10, 2025
SEMRush SEO Fundamentals
January 11, 2030 - October 10, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Travel & Hospitality, Retail