Joseph Craig, Ed.D.
—a growth architect and Fractional CMO helping B2B tech teams scale revenue with AI-powered marketing engines.
About
Hi, I’m Joseph Craig, Ed.D.—a growth architect and Fractional CMO helping B2B tech teams scale revenue with AI-powered marketing engines. I design and implement end-to-end revenue ecosystems, blending strategic vision with hands-on execution across HubSpot, Salesforce, Google Ads, and data governance, delivering measurable growth and optimized funnels. My passion is turning complex go-to-market ideas into scalable, repeatable results through demand generation, multi-channel acquisition, and operations.
Over the last two decades, I’ve built high-performing teams and scaled budgets to deliver sustainable, capital-efficient growth. I’m excited by the intersection of AI, Martech, and revenue engineering—leveraging Gemini, HubSpot, and intelligent automation to shorten time-to-market and improve conversion at every funnel stage.
- 22 years' experience
- Joined October 2025
Skills· 41
HubSpot- Google Ads
Facebook Ads- Email Marketing
- SEO
- Salesforce
Adobe Illustrator- Microsoft Excel
LinkedIn
JavaScript
HTML5
Adobe Photoshop- CRM
WordPress- Adobe After Effects
Figma- Looker Studio
- Copywriting
CSS
Adobe Premiere Pro
AWS- Web Design
- Data Visualization
Docker
UI- Tableau
React Native- Power BI
GitHub Copilot- Leadership
- SQL
TypeScript
Kubernetes
MySQL
PostgreSQL
Python
Django- Data Science
AngularJS- MongoDB
Golang
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Education
- Travel & Hospitality
- Retail
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Work experience· 40 roles
Remote Sr. Digital Marketing Manager for a high-growth, Series B digital safety startup protecting 1M+ families. Built and scaled digital marketing programs, managed remote team, and aligned GTM motions to drive growth.
Led growth marketing for a high-growth MSP/B2B, founded the Growth Architect function, and built an end-to-end marketing tech stack (HubSpot, ZoomInfo, Salesforce) with AI enrichment, landing-page and content automation to drive pipeline and revenue.
Built and governed HubSpot CRM infrastructure with automated AI enrichment and data-cleaning workflows; designed global content syndication with TechTarget; integrated ZoomInfo and Intent Topics; served as systems administrator for ZoomInfo, WebSights, and enrichment syncs to support scalable growth.
Education· 17
Certifications and awards· 13
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