Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a strategic marketing leader with 14+ years of experience guiding high-performance teams and building scalable marketing operations. I specialize in translating vision into actionable plans, driving brand differentiation, and elevating market position through persuasive storytelling and data-driven insights. I’ve led global teams, exceeded goals, and delivered precision and creativity across every project. I focus on channel optimization, marketing analytics, and creating repeatable frameworks that unlock predictable growth. I’ve increased engagement and contributed to revenue growth through multi-region campaigns and budgets over six figures, and I enjoy mentoring talent and tying spend to measurable ROI.…I am a strategic marketing leader with 14+ years of experience guiding high-performance teams and building scalable marketing operations. I specialize in translating vision into actionable plans, driving brand differentiation, and elevating market position through persuasive storytelling and data-driven insights. I’ve led global teams, exceeded goals, and delivered precision and creativity across every project. I focus on channel optimization, marketing analytics, and creating repeatable frameworks that unlock predictable growth. I’ve increased engagement and contributed to revenue growth through multi-region campaigns and budgets over six figures, and I enjoy mentoring talent and tying spend to measurable ROI.

Melissa A. Martin Cutchogue

Copywriter, Writer, Creative Director, +6





I am a strategic marketing leader with 14+ years of experience guiding high-performance teams and building scalable marketing operations. I specialize in translating vision into actionable plans, driving brand differentiation, and elevating market position through persuasive storytelling and data-driven insights. I’ve led global teams, exceeded goals, and delivered precision and creativity across every project. I focus on channel optimization, marketing analytics, and creating repeatable frameworks that unlock predictable growth. I’ve increased engagement and contributed to revenue growth through multi-region campaigns and budgets over six figures, and I enjoy mentoring talent and tying spend to measurable ROI.…I am a strategic marketing leader with 14+ years of experience guiding high-performance teams and building scalable marketing operations. I specialize in translating vision into actionable plans, driving brand differentiation, and elevating market position through persuasive storytelling and data-driven insights. I’ve led global teams, exceeded goals, and delivered precision and creativity across every project. I focus on channel optimization, marketing analytics, and creating repeatable frameworks that unlock predictable growth. I’ve increased engagement and contributed to revenue growth through multi-region campaigns and budgets over six figures, and I enjoy mentoring talent and tying spend to measurable ROI.

Available to hire

I am a strategic marketing leader with 14+ years of experience guiding high-performance teams and building scalable marketing operations. I specialize in translating vision into actionable plans, driving brand differentiation, and elevating market position through persuasive storytelling and data-driven insights. I’ve led global teams, exceeded goals, and delivered precision and creativity across every project. I focus on channel optimization, marketing analytics, and creating repeatable frameworks that unlock predictable growth. I’ve increased engagement and contributed to revenue growth through multi-region campaigns and budgets over six figures, and I enjoy mentoring talent and tying spend to measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Director of Content & Strategy at ActOne Group

January 1, 2023 - Present

Led content and marketing initiatives for staffing verticals across North America; translated business vision into strategic content plans; directed creation of sales materials, email campaigns, and digital assets with consistent brand messaging; managed cross-functional teams and external partners to deliver high-quality content on deadline; steered multi-region campaigns with audience-specific messaging; developed SOPs and brand protocols; defined and executed brand strategy, ensuring consistent messaging and successful product launches; developed customer case studies and use case libraries; built scalable marketing operations with clear funnel metrics; optimized budget allocation using ROI and channel performance data; implemented and refined MarTech stack (Salesforce, automation, analytics, attribution) for measurement and growth.

Digital Marketing Manager at Bloom Digital Agency/Emotive.io

January 1, 2023 - October 10, 2025

Direct creative for all digital campaigns on paid media, email, SMS, and SEO as well as copywriting and edit. Manage a team of six members around the world. Plan out monthly marketing calendars and implement the promotions approved. Write email and SMS campaigns, including designs and creative assets. Focus on high-level storytelling to deliver key messaging across all platforms. Review analytics and KPIs weekly for reporting and strategizing for best performance.

Brand Manager at ActOne Group

January 1, 2023 - Present

Strategize marketing initiatives for the staffing vertical brand, AppleOne in the United States and Canada. Create content on-brand and on-message for marketing collateral and campaigns for the field. Help the staffing company meet its goals by discussing sales needs and how we can reach new people in respective audiences. Lead meetings and work closely with stakeholders. Project management within the brand, AppleOne.

Digital Marketing Manager at Bloom Digital Agency/Emotive.io

January 1, 2023 - October 10, 2025

Direct creative for all digital campaigns on paid media, email, SMS, and SEO; copywriting and editing; manage a global team of six; plan monthly marketing calendars and implement promotions; write email and SMS campaigns with designs; emphasize high-level storytelling; weekly KPI review and optimization.

Brand Manager at ActOne Group

January 1, 2023 - Present

Strategize marketing initiatives for the staffing vertical brand, AppleOne in the United States and Canada. Create on-brand and on-message marketing collateral and campaigns for field teams. Collaborate with sales to identify audience reach opportunities and align marketing activities with sales needs. Manage brand projects and lead stakeholder meetings.

Digital Marketing Manager at Bloom Digital Agency/Emotive.io

January 1, 2023 - October 10, 2025

Direct creative for all digital campaigns on paid media, email, SMS, and SEO; copywriting and editing; manage a team of six globally; plan monthly marketing calendars and execute promotions; write email and SMS campaigns including designs and assets; focus on high-level storytelling across platforms; review analytics and KPIs weekly to strategize for best performance.

Brand Manager at ActOne Group

January 1, 2023 - Present

Strategize marketing initiatives for the staffing vertical brand AppleOne in the United States and Canada; create on-brand content for marketing collateral and campaigns; discuss sales needs and how to reach new audiences; manage brand projects for AppleOne and lead stakeholder meetings.

Senior Marketing Manager at Bloom Digital Agency

January 1, 2020 - January 1, 2023

Directed global teams in delivering premium digital campaigns, including SEO blog posts, newsletters, and lead magnets; built and managed comprehensive content calendars aligned with marketing goals; leveraged data and analytics tools to track content performance and inform strategic recommendations; elevated brand storytelling through innovative, research-backed approaches.

Founder / Chief Marketing Strategist at Creative Island Consulting LLC

January 1, 2011 - Present

Developed and executed content strategies for clients to elevate brand positioning and market differentiation; crafted persuasive website copy, sales collateral, and trend reports; led creative teams and managed vendor relationships to deliver high-quality content experiences; implemented analytics dashboards and provided actionable insights to optimize content performance; managed press releases and media outreach, and led executive communications and thought leadership programs; owned event strategy and budgeting, stakeholder coordination, and post-event analysis.

Founder/Marketing Consultant at Creative Island Consulting LLC

January 1, 2011 - Present

Successful at managing all marketing aspects for clients (B2C, B2B, inbound). Specialized in managing all aspects of social media platforms, creating key post campaigns regularly on: Facebook, Instagram, YouTube, Twitter, Pinterest, Snapchat, LinkedIn and TikTok. Manage Development, Fundraising, and Grant Writing. Created content for new blogs and edited existing sites to optimize for SEO. Lead creative projects to create new processes and programs. Develop new sales and promotional initiatives. Enhance digital marketing and planning, including CRM system integration.

Founder/Marketing Consultant at Creative Island Consulting LLC

January 1, 2011 - Present

Provide end-to-end marketing services for B2C and B2B clients. Specialize in social media management across major platforms, content creation, SEO optimization, fundraising and grant writing, and CRM integration. Lead creative projects, develop new sales promotions, and implement enhanced digital marketing processes.

Founder/Marketing Consultant at Creative Island Consulting LLC

January 1, 2011 - Present

Manage all marketing aspects for clients (B2C, B2B, inbound); specialize in social media campaigns across multiple platforms; manage lead development, fundraising, grant writing, and SEO optimization; lead creative projects and develop new sales initiatives; enhance digital marketing and planning, including CRM integration.

Director of Marketing at Raphael Vineyard

January 1, 2008 - January 1, 2012

Spearheaded a comprehensive marketing growth strategy, driving brand visibility and revenue expansion; established and scaled social media presence, email marketing campaigns, and community engagement initiatives; designed and executed high-profile press and influencer programs, securing extensive media coverage and industry recognition; implemented a robust CRM for point-of-sale and wine club membership management, streamlining operations and enhancing customer experience; directed and coached a dynamic sales team to sustain growth.