Available to hire
I am a strategic and hands-on marketing professional with 10+ years of experience developing and executing integrated campaigns for B2B and B2C brands. I excel at leading cross-functional teams from concept to launch, aligning brand, content and digital strategies to drive measurable growth.
I manage multiple projects with tools like ClickUp and Asana, using data-driven insights to optimize campaigns and ensure cohesive execution across social, web and paid channels. I enjoy audience research, funnel optimization and storytelling that drives engagement.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Principal at FORM Digital
April 1, 2024 - PresentFounded and lead a digital consultancy delivering data-driven websites and marketing strategies for growth-focused organizations. Manage project timelines and deliverables, coordinating cross-functional teams across UX, content and design. Apply analytics and A/B testing to optimize campaign performance and enhance audience engagement. Develop strategic proposals and RFPs that align business objectives with actionable marketing outcomes.
Marketing & Communications Contractor at Freelance
September 1, 2015 - PresentDeliver marketing & communications leadership to nonprofits, startups and agencies across multiple brands and sectors. Plan and execute multi-channel marketing strategies, including content, web, social, and paid media, all tailored to client goals. Conduct user and donor journey mapping, persona development, and message optimization to improve acquisition and retention. Create and refine brand identities, ensuring alignment across digital and offline channels.
Senior Account Director at Foundry Communications
May 1, 2017 - October 10, 2025Directed brand and campaign strategies to achieve business objectives such as customer acquisition, expansion and education. Oversaw execution of digital and traditional campaigns, ensuring on-time delivery and brand cohesion. Managed client relationships, budgets, and cross-functional teams while contributing to agency growth through RFP and proposal development.
Account Director at Redline Interactive
July 1, 2014 - October 10, 2025Led digital marketing strategy and implementation across SEO, SEM, email, content, and social media channels. Oversaw integrated digital campaigns across web, social, and email from ideation to launch, improving donor and customer conversion rates and reducing bounce rates. Managed analytics to optimize campaign performance and conversion rates. Oversaw client delivery teams of 20+, ensuring project milestones and performance KPIs were achieved.
Senior Account Manager at McCann (Sydney, Australia)
January 1, 2013 - October 10, 2025Led client relationships and campaign management for multiple accounts, contributing to growth through strategic planning and cross-channel execution.
Account Manager at Lifeblood (Sydney, Australia)
January 1, 2011 - October 10, 2025Managed digital marketing initiatives and client deliverables, coordinating across channels to deliver integrated campaigns.
Development Associate at Resverlogix Corp
March 1, 2009 - October 10, 2025Supported development and outreach efforts, contributing to project planning and stakeholder communications.
Laboratory Manager at UBC
February 1, 2005 - October 10, 2025Managed laboratory operations, equipment, and team activities to support research projects.
Principal at FORM Digital
April 1, 2024 - PresentFounded and lead a digital consultancy delivering data-driven websites and growth-focused marketing strategies for growth-focused organizations. Manage project timelines and deliverables, coordinating cross-functional teams across UX, content and design. Apply analytics and A/B testing to optimize campaign performance and enhance audience engagement. Develop strategic proposals and RFPs that align business objectives with actionable marketing outcomes.
Marketing & Communications Contractor at Freelance
September 1, 2015 - PresentDeliver marketing & communications leadership to nonprofits, startups and agencies across multiple brands. Plan and execute multi-channel marketing strategies, including content, web, social, and paid media, all tailored to client goals. Conduct user and donor journey mapping, persona development, and message optimization to improve acquisition and retention. Create and refine brand identities, ensuring alignment across digital and offline channels.
Senior Account Director at Foundry Communications
May 1, 2017 - October 10, 2025Directed brand and campaign strategies to achieve business objectives such as customer acquisition, expansion and education. Oversaw execution of digital and traditional campaigns, ensuring on-time delivery and brand cohesion. Managed client relationships, budgets, and cross-functional teams while contributing to agency growth through RFP and proposal development.
Account Director at Redline Interactive
July 1, 2014 - October 10, 2025Led digital marketing strategy and implementation across SEO, SEM, email, content, and social media channels. Oversaw integrated digital campaigns across web, social, and email from ideation to launch, improving donor and customer conversion rates and reducing bounce rates. Managed analytics to optimize campaign performance and conversion rates. Oversaw client delivery teams of 20+, ensuring project milestones and performance KPIs were achieved.
Senior Account Manager at McCann
January 1, 2013 - October 10, 2025Managed client relationships and campaign delivery for major accounts, coordinating advertising initiatives and ensuring alignment with client objectives and budgets.
Account Manager at Lifeblood
January 1, 2011 - October 10, 2025Supported marketing initiatives, helping manage campaigns and client relationships across multiple channels to drive engagement and outcomes.
Development Associate at Resverlogix Corp
March 1, 2009 - October 10, 2025Assisted in communications and stakeholder outreach, contributing to corporate communications and project initiatives.
Laboratory Manager at UBC
February 1, 2005 - October 10, 2025Managed laboratory operations, supervised staff, and oversaw scientific workflows in a research setting.
Principal at FORM Digital
April 1, 2024 - PresentFounded and lead a digital consultancy delivering data-driven websites and marketing strategies for growth-focused organizations. Manage project timelines and deliverables, coordinating cross-functional teams across UX, content and design. Apply analytics and A/B testing to optimize campaign performance and enhance audience engagement. Develop strategic proposals and RFPs that align business objectives with actionable marketing outcomes.
Marketing & Communications Contractor at Freelance
September 1, 2015 - PresentDeliver marketing & communications leadership to nonprofits, startups and agencies across multiple brands and sectors. Plan and execute multi-channel marketing strategies, including content, web, social, and paid media, all tailored to client goals. Conduct user and donor journey mapping, persona development, and message optimization to improve acquisition and retention. Create and refine brand identities, ensuring alignment across digital and offline channels.
Senior Account Director at Foundry Communications
May 1, 2017 - October 10, 2025Directed brand and campaign strategies to achieve business objectives such as customer acquisition, expansion and education. Oversaw execution of digital and traditional campaigns, ensuring on-time delivery and brand cohesion. Managed client relationships, budgets, and cross-functional teams while contributing to agency growth through RFP and proposal development.
Account Director at Redline Interactive
July 1, 2014 - October 10, 2025Led digital marketing strategy and implementation across SEO, SEM, email, content, and social media channels. Oversaw integrated digital campaigns across web, social, and email from ideation to launch, improving donor and customer conversion rates and reducing bounce rates. Managed analytics to optimize campaign performance and conversion rates. Led client delivery teams of 20+, ensuring project milestones and performance KPIs were achieved.
Senior Account Manager at McCann (Sydney, Australia)
January 1, 2013 - October 10, 2025Managed client relationships, budgets, and cross-functional teams to deliver campaigns for a range of clients while developing strategies and ensuring execution across channels.
Account Manager at Lifeblood (Sydney, Australia)
January 1, 2011 - October 10, 2025Supported integrated campaigns across marketing channels, contributing to client growth and brand awareness.
Development Associate at Resverlogix Corp
March 1, 2009 - October 10, 2025Assisted in research-related activities and cross-functional project support within a biotech environment.
Laboratory Manager at UBC
February 1, 2005 - October 10, 2025Managed laboratory operations and personnel, ensuring compliance and efficiency.
Principal at FORM Digital
April 1, 2024 - PresentFounded and lead a digital consultancy delivering data-driven websites and marketing strategies for growth-focused organizations. Manage project timelines and deliverables, coordinating cross-functional teams across UX, content and design. Apply analytics and A/B testing to optimize campaign performance and enhance audience engagement. Develop strategic proposals and RFPs that align business objectives with actionable marketing outcomes.
Marketing & Communications Contractor at Freelance
September 1, 2015 - PresentDeliver marketing & communications leadership to nonprofits, startups and agencies across multiple brands and sectors. Plan and execute multi-channel marketing strategies, including content, web, social, and paid media, all tailored to client goals. Conduct user and donor journey mapping, persona development, and message optimization to improve acquisition and retention. Create and refine brand identities, ensuring alignment across digital and offline channels. Notable clients: Alberta Children’s Hospital Foundation, STARS, Bob Woodruff Foundation, Veterans Food Bank of Calgary, Alberta Magazine Publishers Association.
Senior Account Director at Foundry Communications
May 1, 2017 - October 10, 2025Directed brand and campaign strategies to achieve business objectives such as customer acquisition, expansion and education. Oversaw execution of digital and traditional campaigns, ensuring on-time delivery and brand cohesion. Managed client relationships, budgets, and cross-functional teams while contributing to agency growth through RFP and proposal development. Clients included RBC, Cenovus, Calgary Homeless Foundation and CUPS.
Account Director at Redline Interactive
July 1, 2014 - October 10, 2025Led digital marketing strategy and implementation across SEO, SEM, email, content, and social media channels. Oversaw integrated digital campaigns across web, social, and email from ideation to launch, improving donor and customer conversion rates and reducing bounce rates. Managed analytics to optimize campaign performance and conversion rates. Oversaw client delivery teams of 20+, ensuring project milestones and performance KPIs were achieved.
Senior Account Manager at McCann (Sydney, Australia)
January 1, 2013 - October 10, 2025Led client campaigns and coordinated cross-functional teams across APAC, delivering integrated marketing solutions and measurable results for major brands.
Account Manager at Lifeblood (Sydney, Australia)
January 1, 2011 - October 10, 2025Managed client campaigns, timelines and budgets, delivering creative and digital marketing initiatives that supported brand objectives.
Development Associate at Resverlogix Corp
March 1, 2009 - October 10, 2025Supported development activities and contributed to project teams within a biotech environment.
Laboratory Manager at UBC
February 1, 2005 - October 10, 2025Managed laboratory operations, ensuring compliance and efficiency within a research setting.
Education
Bachelor of Science (Cell Biology and Genetics) at University of British Columbia
January 11, 2030 - October 10, 2025Bachelor of Science at University of British Columbia
January 11, 2030 - October 10, 2025Bachelor of Science at University of British Columbia
January 11, 2030 - October 10, 2025Bachelor of Science at University of British Columbia
January 11, 2030 - October 10, 2025Qualifications
Industry Experience
Professional Services, Non-Profit Organization, Media & Entertainment, Software & Internet, Education, Healthcare, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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