Principal at FORM Digital

Founded and lead a digital consultancy delivering data-driven websites and marketing strategies for growth-focused organizations. Manage project timelines and deliverables, coordinating cross-functional teams across UX, content and design. Apply analytics and A/B testing to optimize campaign performance and enhance audience engagement. Develop strategic proposals and RFPs that align business objectives with actionable marketing outcomes.

Marketing & Communications Contractor at Freelance

- Freelance Website PM / Strategic / UX / Web Design Lead for agencies - Leading new business development, proposal development and preparing RFP responses - Brand strategy and development, brand alignment across multiple locales, brand strengthening and positioning and visual identity creation - Extensive experience with website strategy, user / donor journey mapping, personas, UI/UX, design execution and design oversite and overseeing development, as well as designing and building websites on low or no-code platforms. - Content creation, including messaging, web copy, case studies

Senior Account Director at Foundry Communications

Directed brand and campaign strategies to achieve business objectives such as customer acquisition, expansion and education. Oversaw execution of digital and traditional campaigns, ensuring on-time delivery and brand cohesion. Managed client relationships, budgets, and cross-functional teams while contributing to agency growth through RFP and proposal development.

Account Director at Redline Interactive

Led digital marketing strategy and implementation across SEO, SEM, email, content, and social media channels. Oversaw integrated digital campaigns across web, social, and email from ideation to launch, improving donor and customer conversion rates and reducing bounce rates. Managed analytics to optimize campaign performance and conversion rates. Oversaw client delivery teams of 20+, ensuring project milestones and performance KPIs were achieved.

Senior Account Manager at McCann (Sydney, Australia)

Led client relationships and campaign management for multiple accounts, contributing to growth through strategic planning and cross-channel execution.

Account Manager at Lifeblood (Sydney, Australia)

Managed digital marketing initiatives and client deliverables, coordinating across channels to deliver integrated campaigns.

Development Associate at Resverlogix Corp

Supported development and outreach efforts, contributing to project planning and stakeholder communications.