KP

Kira Pedersen

Available to hire

Web designer and marketing strategist, specializing in high-calibre websites, built efficiently.

About

Web designer and marketing strategist, specializing in high-calibre websites, built efficiently. My approach combines standout design with streamlined development to deliver websites that are refined, performance-focused, and promote meaningful engagement.

  • Joined October 2025

Industry experience

  • Professional Services
  • Non-Profit Organization
  • Media & Entertainment
  • Software & Internet
  • Education
  • Healthcare
  • Financial Services

Projects · 1

For this project, the goal was to establish a credible and differentiated digital presence for a newly founded law firm, while leveraging the founder’s existing reputation as an experienced energy lawyer. The challenge was to communicate both depth of expertise and clarity of services in a way that would resonate with a regional audience and support client acquisition. See the full project portfolio entry https://www.twine.net/signin webdesigner #branding #logo #designer

  • Web Designer

Work experience· 8 roles

Principal · FORM DigitalApr 2024 – Present · 2 yrs 8 mos

Founded and lead a digital consultancy delivering data-driven websites and marketing strategies for growth-focused organizations. Manage project timelines and deliverables, coordinating cross-functional teams across UX, content and design. Apply analytics and A/B testing to optimize campaign performance and enhance audience engagement. Develop strategic proposals and RFPs that align business objectives with actionable marketing outcomes.

Senior Account Director · Foundry CommunicationsMay 2017 – Oct 2025 · 8 yrs 6 mos

Directed brand and campaign strategies to achieve business objectives such as customer acquisition, expansion and education. Oversaw execution of digital and traditional campaigns, ensuring on-time delivery and brand cohesion. Managed client relationships, budgets, and cross-functional teams while contributing to agency growth through RFP and proposal development.

Marketing & Communications Contractor · FreelanceAug 2015 – Present · 11 yrs 4 mos

- Freelance Website PM / Strategic / UX / Web Design Lead for agencies - Leading new business development, proposal development and preparing RFP responses - Brand strategy and development, brand alignment across multiple locales, brand strengthening and positioning and visual identity creation - Extensive experience with website strategy, user / donor journey mapping, personas, UI/UX, design execution and design oversite and overseeing development, as well as designing and building websites on low or no-code platforms. - Content creation, including messaging, web copy, case studies

Account Director · Redline InteractiveJul 2014 – Oct 2025 · 11 yrs 4 mos
Senior Account Manager · McCann (Sydney, Australia)Jan 2013 – Oct 2025 · 12 yrs 10 mos
Account Manager · Lifeblood (Sydney, Australia)Jan 2011 – Oct 2025 · 14 yrs 10 mos
Development Associate · Resverlogix CorpMar 2009 – Oct 2025 · 16 yrs 8 mos
Laboratory Manager · UBCJan 2005 – Oct 2025 · 20 yrs 10 mos

Education

Bachelor of Science (Cell Biology and Genetics) · University of British Columbia2030 – 2025

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