Athina Kollakidou

Paid Social Manager at Mindshare Global

Developing and implementing paid social media strategies to achieve marketing objectives and drive business growth. Managing and optimizing paid advertising campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn and others. Conducting audience research and targeting to maximize campaign effectiveness and reach relevant audiences. Monitoring campaign performance metrics (e.g., CTR, conversion rates, ROI) and adjusting strategies to improve results. Managing advertising budgets and resource allocation to maximize ROI and achieve KPIs. Staying informed about changes to social media platforms, algorithms and best practices. Negotiating contracts and agreements with media vendors and partners.

Paid Social Executive at PHD

Oversee the creation and placement of advertisements and promotional content. Manage social media accounts and communities, including scheduling posts and responding to comments/messages. Monitor social media trends and analytics to optimize performance and identify opportunities for improvement. Collaborate with cross-functional teams, including marketing, creative and analytics, to ensure cohesive and effective media executions. Monitor and evaluate the performance of media campaigns, adjusting strategies as needed.

Media Executive at MediaCom

Develop and execute media strategies to meet business objectives. Manage media budgets and optimize spending across various channels. Analyse market trends and audience data to inform media planning decisions.

Digital Marketing Apprentice at Multiverse

Digital marketing apprenticeship providing exposure to social media advertising, content creation and analytics.

Paid Social Manager at Mindshare Global

Developing and implementing paid social media strategies to achieve marketing objectives and drive business growth. Managing and optimizing paid advertising campaigns across Facebook, Instagram, Twitter, LinkedIn, and others. Conducting audience research and targeting to maximize campaign effectiveness and reach relevant audiences. Monitoring campaign performance metrics, such as click-through rates, conversion rates, and ROI, and adjusting strategies as needed to improve results. Managing advertising budgets and allocating resources effectively to maximize ROI and achieve KPIs. Staying informed about changes to social media advertising platforms, algorithms, and best practices to maintain a competitive edge and drive continuous improvement. Negotiate contracts and agreements with media vendors and partners.

Paid Social Executive at PHD

Oversee the creation and placement of advertisements and promotional content. Managing social media accounts and communities, including scheduling posts and responding to comments/messages. Monitoring social media trends and analytics to optimize performance and identify opportunities for improvement. Collaborate with cross-functional teams, including marketing, creative, and analytics, to ensure cohesive and effective media executions. Monitor and evaluate the performance of media campaigns, adjusting strategies as needed.