Rabha Ahmed

Leads strategic direction of all performance marketing initiatives, sets goals aligned with overall marketing strategy, mentors a team of performance marketers, drives campaign optimization across channels to improve ROI and achieve targets.

As the head of performance marketing, you will lead the strategic direction of all performance marketing initiatives, setting goals and objectives in alignment with the overall marketing strategy. Team Management: you will be responsible for managing and mentoring a team of performance marketers, oversee their work, and ensure that they are equipped to meet targets and objectives. Campaign Optimization: drive campaign optimization efforts across various channels to improve ROI, leveraging data-driven insights to enhance performance and meet KPIs. Budget Management: responsible for managing the performance marketing budget effectively, allocating resources efficiently across channels to maximize results and ensure cost-effectiveness. Analytics and Reporting: utilize data analytics to track performance metrics, analyze campaign effectiveness, and generate actionable insights to enhance marketing strategies continuously. Cross-functional Collaboration: collaborate with other departments s

Led the strategic direction of all performance marketing initiatives, setting goals and aligning with the overall marketing strategy. Managed a growth-focused team, drove multi-channel campaigns across SaaS, E-commerce, FinTech, EdTech, Medical, Automotive, and Lead Generation. Built and tracked budgets across Egypt, the GCC, Europe, and the US; used data-driven insights to optimize ROI and growth.