Rabha Ahmed

Head of Performance Marketing at Makase B

Led the strategic direction of all performance marketing initiatives, setting goals and aligning with the overall marketing strategy. Managed a growth-focused team, drove multi-channel campaigns across SaaS, E-commerce, FinTech, EdTech, Medical, Automotive, and Lead Generation. Built and tracked budgets across Egypt, the GCC, Europe, and the US; used data-driven insights to optimize ROI and growth.

Performance Marketing Specialist at Qeta Zone

Developed and executed the full go-to-market strategy for a newly launched auto parts app in Saudi Arabia; built media plan, allocated budgets across digital channels, and implemented end-to-end onboarding flow. Set up analytics with GA4 and Microsoft Clarity; built dashboards to monitor campaign performance; defined audience segments; planned multi-channel campaigns to drive installs and conversions.

Performance Marketing Specialist at Homzy Online Furnishings

Set up tracking via Google Tag Manager and Shopify; designed target audience strategies, launched campaigns, and achieved +40K in sales with cost per order $15 and ROI of 8x; monitored performance and optimized campaigns across channels.

Performance Marketing Specialist at Evora Style

Launched campaigns across social channels (Facebook, Instagram, Snapchat, TikTok) and Google; built onboarding dashboards in AppsFlyer and internal databases; developed a budget allocation framework and structured performance campaigns to maximize ROI; coordinated with the dev team to ensure accurate tracking across platforms; created marketing dashboards for real-time insights; defined audience segmentation; planned multi-channel strategies to drive installs, activations, and early adoption.

Head of Performance Marketing at Makaseb

Lead the strategic direction of all performance marketing initiatives, setting goals aligned with the overall marketing strategy. Manage and mentor a team of performance marketers, oversee work, and ensure targets are met. Drive campaign optimization across channels to improve ROI, leverage data-driven insights, manage budgets, and provide analytics and actionable insights. Collaborate cross-functionally with product, sales, and creative teams to align efforts with business objectives.

Performance Marketing Specialist at Qeta Zone

Developed full go-to-market strategy for a new automotive parts app across paid and organic channels. Built target audiences, improved website conversions and ROI, and collaborated with product and creative teams to ensure alignment with business goals.

Media Buyer - Performance Marketing Manager at Scribe Legal Translation LLC

Developed media plans, executed campaigns, tracked performance, reviewed creatives, and supported onboarding flows. Built dashboards and analytics to inform decisions, improving ROAS and conversions.

Performance Marketing Specialist at BabyLife

Managed performance campaigns across UAE; tracked KPIs; optimized campaigns; built dashboards to monitor performance and supported local market needs.

Digital Marketing Manager at Smart Target Kuwait

Developed digital marketing strategy, tracked campaigns, set up tracking, and optimized budgets across channels to maximize ROI.

Performance Marketing Specialist at Homzy Online Furnitures

Launched paid campaigns across social and search for the South Africa market; achieved +40K in sales with cost per order of $15 and ROAS of 8.

Performance Marketing Specialist at Evora Style

Launched campaigns across different social media channels (Facebook, Instagram, Snapchat, TikTok) and Google. Set up tracking via Google Tag Manager; built audience segments; achieved a 30% ROI improvement.

Head of Performance Marketing at Evora Style

Led the full go-to-market strategy for paid and organic channels across UAE and Saudi Arabia; built and optimized dashboards; managed budgets and cross-functional alignment; improved ROI by leveraging conversion-rate optimization and multi-channel campaign restructuring.

Head of Performance Marketing at KSAP (Qeta Zone)

Developed and executed the go-to-market strategy for a newly launched auto parts app; optimized acquisition, onboarding flow; built onboarding and performance dashboards; aligned with product and analytics teams to maximize retention and revenue.

Media Buyer - Performance Marketing Manager at Scribe Legal Translation LLC (UAE)

Designed and executed social media campaigns (Facebook, LinkedIn) and Google Ads; set up tracking via Google Tag Manager; created performance reports and insights to inform budget allocation and optimizations; supervised creatives.

Performance Marketing Specialist at BabyLife (UAE)

Identified target audiences and developed tailored media campaigns across channels; ensured brand alignment; built onboarding dashboards and tracked performance to improve conversions and growth.

Performance Marketing Specialist at Homzy Online Furnitures (South Africa)

Set up tracking via Google Tag Manager; developed media plans and channel mix; launched campaigns that generated +$40K in sales with cost per order of $15 and ROI of 8x.

Head Of Performance Marketing at MAKASE B | KSA

As the head of performance marketing, you will lead the strategic direction of all performance marketing initiatives, setting goals and objectives in alignment with the overall marketing strategy. Team Management: you will be responsible for managing and mentoring a team of performance marketers, oversee their work, and ensure that they are equipped to meet targets and objectives. Campaign Optimization: drive campaign optimization efforts across various channels to improve ROI, leveraging data-driven insights to enhance performance and meet KPIs. Budget Management: responsible for managing the performance marketing budget effectively, allocating resources efficiently across channels to maximize results and ensure cost-effectiveness. Analytics and Reporting: utilize data analytics to track performance metrics, analyze campaign effectiveness, and generate actionable insights to enhance marketing strategies continuously. Cross-functional Collaboration: collaborate with other departments s

Head Of Performance Marketing at Evora Style LLC (UAE-KSA)

Built and executed the full acquisition strategy across paid and organic channels. Collaborated with the product team to review onboarding flow, developed budget allocation framework and structured performance campaigns to maximize ROI. Coordinated with the developer team to ensure accurate tracking across platforms. Designed and maintained marketing dashboards on AppsFlyer and internal databases for real-time performance insights.

Performance Marketing Specialist at Qeta Zone LLC (KSA)

Developed a go-to-market strategy for a newly launched automotive spare parts app in Saudi Arabia. Designed and implemented the media plan, ensuring optimum budget allocation across digital channels. Set up and managed tracking infrastructure using Firebase to monitor user behavior and campaign performance. Defined audience segmentation strategies to target high-value customer groups. Planned, launched, and optimized multi-channel acquisition campaigns, driving installs, activations, and revenue.

Media Buyer at Scribe Legal Translation LLC

Spearheaded social media advertising campaigns (Facebook - LinkedIn) and Google campaigns. Set up tracking on Google Tag Manager. Interpreted data reports of ads campaigns. Used Walaaxy to generate more leads with lowest cost over LinkedIn.

Performance Marketing Specialist at BabyLife UAE

Identified and analyzed target audiences, developing tailored media campaigns to maximize reach and conversions. Reviewed and proo fed advertising materials for accuracy, branding, and ad-readiness. Implemented content strategy and aligned creatives with customer journey stages. Managed multi-channel campaigns, driving ROI across digital platforms.

Digital Marketing Manager at Smart Target (KWT)

Developed and executed the full go-to-market strategy for a Saudi Arabian/SaaS product. Set up media plans, tracking, and optimization processes; coordinated with product and creative teams to ensure alignment across channels.

Performance Marketing Specialist at Homey Online Furniture Store

Set up and tracked campaigns focused on digital channels to drive traffic, conversions, and revenue. Optimized budgets and ensured cost-efficiency across platforms.

Head of Performance Marketing at MAKASEB

Leads strategic direction of all performance marketing initiatives, sets goals aligned with overall marketing strategy, mentors a team of performance marketers, drives campaign optimization across channels to improve ROI and achieve targets.

Performance Marketing Specialist at Evora Style LLC

Launched campaigns across Facebook, Instagram, Snapchat, TikTok and Google; set up tracking infrastructure (GA4, Google Tag Manager); optimized ROI with data-driven insights; collaborated with product and analytics teams.

Performance Marketing Specialist at Qeta Zone

Developed and executed full go-to-market strategy for a newly launched automotive spare parts app in Saudi Arabia; designed media plan with multi-channel allocation; implemented tracking with Firebase; defined audience segmentation and activation.

Performance Marketing Specialist at SkyFY

Developed a go-to-market strategy for a new product and executed performance campaigns across digital channels to optimize conversions in Germany.

Media Buyer at Scribe Legal Translation LLC

Managed media buying in UAE; analyzed ad data, reported on performance, and ensured accuracy of creative assets; collaborated with teams to optimize campaigns.

Performance Marketing Specialist at BabyLife

Identified target audiences, developed tailored media campaigns to maximize reach and conversions; tracked performance with analytics; optimized campaigns.