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Hi, I am Rifaa Abdul Karim. I am a results-driven social media and content marketing professional with over 3 years of experience building brand presence across the UAE and Pakistan. I excel at short-form content production, content strategy, and trend-led storytelling, with a track record of increasing engagement and driving organic growth. Beyond campaigns, I love turning insights into authentic narratives that resonate with audiences. I’ve delivered campaigns generating 200K+ organic views and 300% engagement growth, and I am skilled with Meta Business Suite, Canva, CapCut, and Adobe Creative Suite to bring ideas to life.…Hi, I am Rifaa Abdul Karim. I am a results-driven social media and content marketing professional with over 3 years of experience building brand presence across the UAE and Pakistan. I excel at short-form content production, content strategy, and trend-led storytelling, with a track record of increasing engagement and driving organic growth. Beyond campaigns, I love turning insights into authentic narratives that resonate with audiences. I’ve delivered campaigns generating 200K+ organic views and 300% engagement growth, and I am skilled with Meta Business Suite, Canva, CapCut, and Adobe Creative Suite to bring ideas to life.

Rifaa Abdul Karim

Social Media Manager, Content Producer, Community Manager, +4

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Hi, I am Rifaa Abdul Karim. I am a results-driven social media and content marketing professional with over 3 years of experience building brand presence across the UAE and Pakistan. I excel at short-form content production, content strategy, and trend-led storytelling, with a track record of increasing engagement and driving organic growth. Beyond campaigns, I love turning insights into authentic narratives that resonate with audiences. I’ve delivered campaigns generating 200K+ organic views and 300% engagement growth, and I am skilled with Meta Business Suite, Canva, CapCut, and Adobe Creative Suite to bring ideas to life.…Hi, I am Rifaa Abdul Karim. I am a results-driven social media and content marketing professional with over 3 years of experience building brand presence across the UAE and Pakistan. I excel at short-form content production, content strategy, and trend-led storytelling, with a track record of increasing engagement and driving organic growth. Beyond campaigns, I love turning insights into authentic narratives that resonate with audiences. I’ve delivered campaigns generating 200K+ organic views and 300% engagement growth, and I am skilled with Meta Business Suite, Canva, CapCut, and Adobe Creative Suite to bring ideas to life.

Available to hire

Hi, I am Rifaa Abdul Karim. I am a results-driven social media and content marketing professional with over 3 years of experience building brand presence across the UAE and Pakistan. I excel at short-form content production, content strategy, and trend-led storytelling, with a track record of increasing engagement and driving organic growth.

Beyond campaigns, I love turning insights into authentic narratives that resonate with audiences. I’ve delivered campaigns generating 200K+ organic views and 300% engagement growth, and I am skilled with Meta Business Suite, Canva, CapCut, and Adobe Creative Suite to bring ideas to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Content Marketing Executive at Ibex Pakistan

September 1, 2025 - October 10, 2025

Developed and managed social media content calendars, increasing engagement rates by 45% and follower growth by 30% in 6 months. Directed shoots, wrote engaging scripts, and crafted SEO-optimized copy resulting in improved CTR. Incorporated viral trends into content, boosting organic reach by 200K+ views per campaign.

Community Manager (remote) at Al-Sharif & Al Sheikh Trading LLC

June 1, 2024 - October 10, 2025

Expanded online reach to 33,000+ users and boosted organic page visits by 40%. Designed and executed monthly content calendars; top-performing posts reached 338% more accounts than average. Enhanced website performance by 216% and improved SEO by 22% through optimized content and collaboration with developers.

Social Media Manager at Swings Cafe

November 1, 2022 - October 10, 2025

Created engaging reels, stories, and visuals aligned with audience insights. Leveraged platform features and trends, achieving a 300% increase in engagement and 250% growth in reach. Built brand narratives that resonated with target audiences, strengthening brand visibility.

Creative Intern at Echo Digital (Digital Marketing Agency)

March 1, 2022 - October 10, 2025

Co-created 7+ campaign concepts, contributing to a 20% increase in client engagement and improved campaign ROI. Crafted and edited office-themed reels, boosting page engagement by 10% and increasing audience interactions.

Junior Designer at Steer Media, UAE (Digital Marketing Agency)

December 1, 2021 - October 10, 2025

Managed content calendars and community interactions for 10+ brands, driving 18% average monthly follower growth. Designed engaging graphics and social media creatives tailored to client branding. Collaborated with strategy teams to develop and launch integrated marketing campaigns for clients.

Content Creator (Project-Based) at MENA Assistance

October 1, 2025 - December 31, 2025

Produced social media content for five roadside assistance and automotive brands. Led concept development, filming, photography, and editing for reels and static posts. Created event coverage content for the Abu Dhabi Grand Prix to increase engagement and brand visibility.

Social Media Account Manager at Al-Sharif & Al Sheikh Trading LLC

December 1, 2024 - September 30, 2025

Managed social media strategy and content across multiple platforms. Increased organic reach to 33K+ users and boosted page visits by 40%. Planned monthly content calendars with top posts achieving 338% higher reach. Collaborated with developers to optimize website content, improving website performance by 216% and SEO by 22%.

Content Marketing Executive at Ibex Pakistan

September 1, 2023 - November 30, 2024

Managed digital campaigns and content calendars across social platforms. Increased engagement by 45% and follower growth by 30% within six months. Directed video shoots, wrote scripts, and implemented trend-based campaigns generating 200K+ organic views.

Social Media Manager (Freelance) at Swing's Café

May 1, 2023 - July 31, 2023

Produced reels, stories, and visual content aligned with audience insights. Leveraged platform trends to increase engagement by 300% and reach by 250%. Strengthened brand visibility through consistent storytelling and content design.

Junior Designer & Social Media Executive at Steer Media

April 1, 2022 - February 28, 2023

Managed content calendars and social engagement for 5+ client brands. Designed social media creatives aligned with brand guidelines. Supported integrated digital campaigns achieving 18% average monthly follower growth.