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Hi, I’m Drashti Patel, a Digital Marketing Specialist with a proven ability to develop and execute campaigns across Recruitment, Retail, Cosmetics, Education, Healthcare, and Technology. I excel in Social Media Management & Advertising, Influencer Marketing, Content Creation, SEO, and SEM, delivering campaigns that boost reach, engagement, and conversions. I love partnering with cross-functional teams and brand ambassadors to tell authentic stories, optimize candidate experiences, and align initiatives with Employer Value Propositions. I’m data-driven, creative, and motivated by building multi-channel strategies that drive business outcomes and foster inclusive, engaging brands.…Hi, I’m Drashti Patel, a Digital Marketing Specialist with a proven ability to develop and execute campaigns across Recruitment, Retail, Cosmetics, Education, Healthcare, and Technology. I excel in Social Media Management & Advertising, Influencer Marketing, Content Creation, SEO, and SEM, delivering campaigns that boost reach, engagement, and conversions. I love partnering with cross-functional teams and brand ambassadors to tell authentic stories, optimize candidate experiences, and align initiatives with Employer Value Propositions. I’m data-driven, creative, and motivated by building multi-channel strategies that drive business outcomes and foster inclusive, engaging brands.

Drashti Patel

Digital Marketer, Social Media Manager, Content Creator, +2

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Hi, I’m Drashti Patel, a Digital Marketing Specialist with a proven ability to develop and execute campaigns across Recruitment, Retail, Cosmetics, Education, Healthcare, and Technology. I excel in Social Media Management & Advertising, Influencer Marketing, Content Creation, SEO, and SEM, delivering campaigns that boost reach, engagement, and conversions. I love partnering with cross-functional teams and brand ambassadors to tell authentic stories, optimize candidate experiences, and align initiatives with Employer Value Propositions. I’m data-driven, creative, and motivated by building multi-channel strategies that drive business outcomes and foster inclusive, engaging brands.…Hi, I’m Drashti Patel, a Digital Marketing Specialist with a proven ability to develop and execute campaigns across Recruitment, Retail, Cosmetics, Education, Healthcare, and Technology. I excel in Social Media Management & Advertising, Influencer Marketing, Content Creation, SEO, and SEM, delivering campaigns that boost reach, engagement, and conversions. I love partnering with cross-functional teams and brand ambassadors to tell authentic stories, optimize candidate experiences, and align initiatives with Employer Value Propositions. I’m data-driven, creative, and motivated by building multi-channel strategies that drive business outcomes and foster inclusive, engaging brands.

Available to hire

Hi, I’m Drashti Patel, a Digital Marketing Specialist with a proven ability to develop and execute campaigns across Recruitment, Retail, Cosmetics, Education, Healthcare, and Technology. I excel in Social Media Management & Advertising, Influencer Marketing, Content Creation, SEO, and SEM, delivering campaigns that boost reach, engagement, and conversions.

I love partnering with cross-functional teams and brand ambassadors to tell authentic stories, optimize candidate experiences, and align initiatives with Employer Value Propositions. I’m data-driven, creative, and motivated by building multi-channel strategies that drive business outcomes and foster inclusive, engaging brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior, Talent Attraction & Recruitment Marketing at Macy's, Inc.

September 1, 2019 - Present

Develop and execute employer brand campaigns; manage Macy's employer brand social channels; strategize paid and organic social campaigns across LinkedIn, Facebook, Instagram, TikTok, X, YouTube, and Snapchat to maximize reach, engagement, and conversions. Collaborate with internal/external stakeholders to craft engaging content aligned with EVP; partner with employees/brand ambassadors to showcase diverse, inclusive stories; lead agency partnership for community management and social listening; provide continuous social media resources to TA teams; curate landing pages and copy to build pipelines and drive seasonal hires. Design creatives with Photoshop/Canva; lead content and SEO optimization for career sites; identify and resolve technical SEO issues with the technical team; develop and optimize Google Ads campaigns; track and analyze performance metrics to maximize ROI.

Search Marketing Manager at Robb Digital Marketing

July 1, 2019 - October 11, 2025

Brainstormed and developed creative digital marketing strategies for B2B, B2C & eCommerce clients; managed Social Media, SEO, Technical SEO, and PPC accounts across multiple industries; conducted on-page, off-page, and technical SEO audits and collaborated with developers to resolve issues; provided regular client report reviews.

Digital Strategist at Robb Digital Marketing

October 1, 2018 - October 11, 2025

Supported clients’ ongoing SEO needs including audits, technical SEO, competitive research, keyword research, and meta tag optimization. Executed PPC campaigns on Google, Facebook, Instagram, and LinkedIn. Engaged in website design projects, testing, and social media management; created content calendars and periodic reports; designed and analyzed marketing emails and landing pages; supervised a team of interns.

Center Manager at NIIT Ltd.

December 1, 2010 - October 11, 2025

Handled center management & business development: recruitment/training of staff, day-to-day operations, marketing & sales, internships & placements, and inventory management.

Front Office Coordinator at NIIT Ltd.

August 1, 2007 - October 11, 2025

Created and managed annual/monthly sales plans; conducted periodic sales reviews; managed local media/promotional campaigns; performed customer profiling; led counseling and inquiry follow-ups.

Senior, Talent Attraction & Recruitment Marketing at Macy's, Inc.

September 1, 2019 - Present

Lead and execute digital marketing campaigns to bring Macy's Employer Brand Strategy to life across social, content, and paid channels. Manage Macy's Employer Brand social pages (Instagram, TikTok, LinkedIn; Facebook & X). Strategize and run paid and organic social campaigns across LinkedIn, Facebook, Instagram, TikTok, X, YouTube, and Snapchat to maximize reach, engagement, and conversions. Collaborate with internal and external stakeholders to craft engaging content aligning with Macy's EVP. Partner with employees and brand ambassadors to tell authentic, inclusive workplace stories. Lead agency partnerships for employer brand community management and social listening. Provide Talent Acquisition with ongoing social resources to promote roles. Create landing pages and copy to build talent pipelines; design creatives in Photoshop and Canva; optimize career-site content; lead SEO efforts for career sites; identify and resolve technical SEO issues with the tech team. Develop, execute, and

Search Marketing Manager at Robb Digital Marketing

July 31, 2019 - October 11, 2025

Brainstormed and developed creative digital marketing strategies for B2B, B2C, and eCommerce clients; prepared implementation plans and led teams to achieve campaign goals. Managed Social Media, SEO, Technical SEO, and PPC accounts across diverse industries; conducted on-page, off-page, and technical SEO audits and collaborated with developers to resolve issues. Performed client report reviews to drive optimization.

Digital Strategist at Robb Digital Marketing

October 31, 2018 - October 11, 2025

Supported ongoing SEO needs including audits, competitive research, keyword research, and Meta Tag optimization. Executed PPC campaigns on Google, Facebook, Instagram, and LinkedIn. Worked on website design projects, site testing, and managed social media content calendars with periodic reporting. Crafted and analyzed marketing emails and landing pages; managed a team of interns.

Center Manager at NIIT Ltd.

December 31, 2010 - October 11, 2025

Handled center management and business development activities including recruitment and training of staff, day-to-day center operations, marketing & sales, internships & placements, and inventory management.

Front Office Coordinator at NIIT Ltd.

August 31, 2007 - October 11, 2025

Created and managed annual/monthly sales plans and conducted periodic sales reviews with the team. Managed local media and promotional campaigns, performed customer profiling, and led counseling & inquiry follow-ups.