Available to hire
I’m Shimaa Khodairy, a marketing manager with over 14 years of experience spanning healthcare, media production, fashion, and skincare. I design data-driven marketing strategies, lead digital campaigns across multiple channels, and manage cross-functional teams to deliver measurable growth while maintaining a consistent brand voice.
I excel at contract negotiations, process optimization, and applying AI and analytics to content creation, campaign performance, and customer journeys. I’m passionate about collaborating with multidisciplinary teams to turn insights into action and drive value for organizations and patients alike.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Arabic
Fluent
English
Fluent
Work Experience
Marketing Manager at FekerTany – Dr. Kareem Ali
May 1, 2025 - PresentLead overall marketing strategy and execution for Dr. Kareem Ali’s brand and FekerTany platform, targeting audiences across the Middle East, North Africa, and Arab diaspora. Manage digital campaigns across YouTube, Instagram, TikTok, Facebook, Snapchat, and X; oversee performance marketing campaigns to expand the customer base and increase course sales. Direct content strategy (reels, long-form videos, live sessions) and supervise creative production to maintain brand consistency. Utilize AI-driven tools for content creation, design enhancement, and campaign optimization. Lead cross-functional teams (designers, editors, marketers, and customer support) and implement CRM systems and automation tools to streamline lead management, sales tracking, and customer retention.
Project Manager at Broadcast Media Production (Sout for Broadcast Media Production)
May 1, 2024 - October 11, 2025Partnered with founders to define foundational strategies for marketing and operations, using competitive analysis and market research to guide decision-making. Led identification of target clients, program selection, and content strategy, including social media campaigns. Directed recruitment and collaboration across a cross-functional team (content writers, marketers, broadcasters), leveraging Agile principles to optimize project delivery.
Marketing Manager at El Ola Hospital
July 1, 2023 - October 11, 2025Spearheaded digital and offline marketing strategies that boosted patient engagement by 30% and expanded hospital visibility across social media platforms. Developed and launched a social media strategy for opening, attracting around 2,000 followers in the first month, and driving initial patient visits through promotional campaigns. Negotiated contracts with corporate clients and coordinated cross-department efforts to ensure successful implementation.
Corporate Sales & Contracting Manager at German Hospital
August 1, 2022 - October 11, 2025Led the project to update and renew all contracts with corporate clients, achieving a 15% increase in contract value by updating prices for the first time in over a decade. Coordinated targeted marketing efforts toward corporate clients and ensured effective communication across stakeholders to secure renewals.
Marketing Manager at Kaser El Shifa Hospital
March 1, 2022 - October 11, 2025Updated corporate contracts with clients, supporting a 20% increase in annual revenue through strategic pricing adjustments and improved service offerings. Managed hospital price lists, maintained competitive pricing, and resolved challenges in corporate relations and patient satisfaction. Coordinated multi-department efforts to ensure consistent brand messaging and effective communication with stakeholders.
Marketing Manager at Alfa Hospital
August 1, 2020 - October 11, 2025Oversaw marketing and clinic operations, increasing patient satisfaction by 25% through streamlined service delivery and patient feedback mechanisms. Collaborated with cross-functional teams to enhance operational efficiency and service quality.
Medical Sales Supervisor at El Badrawy Hospital
July 1, 2019 - October 11, 2025Directed medical sales strategy, increasing revenue by 30% annually. Strengthened client relations through consistent follow-ups and customized service offerings. Drove targeted sales initiatives and coached sales teams to improve performance.
Account Manager at Brands
February 1, 2014 - October 11, 2025Led client relationship management and served as the primary contact for franchises. Developed and executed marketing campaigns to attract potential franchisees. Negotiated and facilitated franchise agreements, coordinating communication among all stakeholders to ensure successful delivery of solutions.
Social Media Manager & Content Creator at Al-Qabari Hospital – Clinical Nutrition Unit
December 1, 2024 - PresentLed social media management for medical clinics, ensuring brand consistency and marketing growth. Supervised the creation of professional visual content aligned with marketing strategies. Developed and executed content strategies to boost engagement and attract patients. Overseen digital marketing campaigns using Google Analytics, Meta Business Suite Insights, Hootsuite Analytics, and similar tools for performance optimization. Led the integration of AI tools to enhance design and video production quality.
Marketing Manager at Sout for Broadcast Media Production
May 1, 2024 - October 11, 2025Partnered with founders to define foundational strategies for marketing and operations, using competitive analysis and market research to guide decision-making. Identified target clients, selected programs, and crafted content strategies, including social campaigns. Directed recruitment and collaboration across cross-functional teams (content writers, marketers, broadcasters) leveraging Agile practice.
Marketing Manager at FekerTany – Dr. Kareem Ali
May 1, 2025 - PresentLead the overall marketing strategy and execution for Dr. Kareem Ali’s brand and FekerTany platform, targeting audiences across the Middle East, North Africa, and Arab communities abroad. Manage digital campaigns on YouTube, Instagram, TikTok, Facebook, Snapchat, and X to grow reach and engagement using data-driven strategies. Oversee performance marketing campaigns to expand the customer base and increase course sales, optimizing ROI through analytics and customer journey mapping. Direct content strategy (reels, long-form videos, live sessions) and supervise creative production to maintain brand consistency and audience connection. Employ AI-driven tools for content creation, design enhancement, and campaign optimization to maximize efficiency and output quality. Lead cross-functional teams (designers, editors, marketers, customer support) to ensure seamless campaign execution and high customer satisfaction. Implement CRM systems and automation tools to manage leads, track sales, an
Project Manager at Sout for Broadcast Media Production
May 1, 2024 - October 11, 2025Partnered with founders to define foundational marketing strategies and operational plans, conducted competitive analysis and market research to guide decisions, and identified target clients. Created content and social media campaigns to generate engagement, led recruitment, and coordinated cross-functional collaboration using agile principles to streamline production and delivery.
Social Media Manager & Content Creator at Al-Qab Bari Hospital – Clinical Nutrition Unit
December 1, 2024 - PresentLed social media management for a clinical unit to ensure brand consistency and growth. Supervised the creation of professional visual content aligned with marketing strategies. Developed and executed content plans to boost engagement and patient acquisition. Oversaw digital marketing campaigns using Google Analytics, Meta Business Suite Insights, Hootsuite Analytics, and SimilarWeb for performance optimization. Led AI-powered tooling to enhance design and video production quality.
Marketing Manager at Kaser El Shifa Hospital
March 1, 2022 - October 11, 2025Led cross-departmental updates of corporate contracts, driving a 20% increase in annual revenue through price adjustments and enhanced service offerings. Developed and implemented comprehensive marketing strategies, strengthened corporate relations, and improved patient satisfaction. Managed the hospital's price list and maintained competitive pricing.
Marketing & Communications at Alfa Hospital
August 1, 2020 - October 11, 2025Oversaw marketing and clinic operations, increasing patient satisfaction by 25% through streamlined service delivery and patient feedback mechanisms. Collaborated with cross-functional teams to improve operational efficiency and service quality.
Medical Sales Supervisor at El Badrawy Hospital
July 1, 2019 - October 11, 2025Directed medical sales strategy, increasing revenue by 30% annually by strengthening client relationships through consistent follow-ups and tailored service offerings. Devised and executed targeted sales campaigns contributing to a 35% revenue rise. Coached sales teams to improve performance metrics.
Account Manager at Brands
February 1, 2014 - October 11, 2025Led client relationship management and served as the primary contact for franchises and franchisees. Developed and executed marketing campaigns to attract potential franchisees. Negotiated and facilitated franchise agreements, coordinating communication among stakeholders to ensure successful delivery of solutions aligned with client objectives.
Marketing Manager at El Ola Hospital
July 1, 2023 - October 11, 2025Spearheaded marketing initiatives and clinic operations, driving growth and visibility for the hospital.
Corporate Sales and Contracting Manager at German Hospital
August 1, 2022 - October 11, 2025Led the project to update and renew all contracts with corporate clients, achieving a 15% increase in contract value by optimizing pricing and terms. Coordinated targeted marketing efforts for corporate clients and ensured effective communication across departments.
Marketing Manager at FekerTany – Dr. Kareem Ali
May 1, 2025 - PresentLeading the overall marketing strategy and execution for Dr. Kareem Ali’s brand and FekerTany platform, targeting audiences across the Middle East, North Africa, and Arab communities abroad. Managed digital campaigns across YouTube, Instagram, TikTok, Facebook, Snapchat, and X, improving reach and engagement; optimized ROI via performance analytics; led cross-functional teams to ensure seamless campaign execution and high customer satisfaction. Implemented CRM and automation tools to manage leads and improve retention. Leveraged AI-powered tools for content creation and campaign optimization.
Project Manager at Support for Broadcast Media Production, Cairo
May 1, 2024 - October 11, 2025Partnered with founders to define foundational strategies for marketing and operations, using competitive analysis and market research to guide decision-making. Led target-client identification, program selection, and content strategy including social media campaigns to generate engagement. Directed recruitment and collaboration of cross-functional teams (content writers, marketers, broadcasters), applying Agile project management principles to deliver on time.
Social Media Manager & Content Creator at Al-Qabari Hospital - Clinical Nutrition Unit
December 1, 2024 - PresentLeading social media management for medical clinics, ensuring brand consistency and growth. Supervised the creation of professional visual content aligned with marketing strategies. Developing and executing content strategies to boost engagement and attract patients. Managing digital campaigns via Google Analytics, Meta Business Suite Insights, Hootsuite Analytics, and SimilarWeb for performance optimization. Driving AI tool integrations to enhance design and video production quality.
Marketing Manager at El Ola Hospital
July 1, 2023 - October 11, 2025Spearheaded digital and offline marketing strategies that boosted patient engagement by 30% and expanded hospital visibility across social media platforms. Developed and launched a social media strategy for the grand opening, attracting over 2,000 followers in the first month and driving initial patient visits through promotional campaigns. Negotiated contracts with corporate clients and established the hospital’s pricing list, coordinating efforts across multiple departments.
Corporate Sales & Contracting Manager at German Hospital
August 1, 2022 - October 11, 2025Led the project to update and renew all contracts with corporate clients, collaborating with hospital departments. Negotiated contract renewals, achieving a 15% increase in contract value by updating prices after more than a decade. Coordinated targeted marketing efforts toward corporate clients, ensuring effective communication.
Marketing Manager at Kaser El Shifa Hospital
March 1, 2022 - October 11, 2025Led cross-departmental initiatives to update corporate contracts, securing a 20% increase in annual revenue through price adjustments and enhanced service offerings. Created and implemented comprehensive marketing strategies. Resolved difficulties with hospital corporate relations and patient satisfaction. Managed hospital pricing and maintained competitive pricing.
Medical Sales Supervisor at El Badrawy Hospital
July 1, 2019 - October 11, 2025Directed medical sales strategy that increased revenue by 30% annually, strengthening client relations through consistent follow-ups and customized service offerings. Devised and executed targeted sales strategies contributing to a 35% revenue rise by identifying high-potential clients and optimizing account management. Coached and developed sales teams to improve performance.
Account Manager at Brands
February 1, 2014 - October 11, 2025Led client relationship management and served as primary contact for franchises. Developed and executed marketing campaigns to attract potential franchisees. Negotiated and facilitated franchise agreements, coordinating communication among stakeholders. Collaborated with internal teams to deliver solutions aligned with client objectives.
Marketing Manager at FekerTany – Dr. Kareem Ali
May 1, 2025 - PresentLeading the overall marketing strategy and execution for Dr. Kareem Ali’s brand and FekerTany platform, targeting audiences across the Middle East, North Africa, and Arab communities abroad. Managing digital campaigns across YouTube, Instagram, TikTok, Facebook, Snapchat, and X to grow reach and engagement; optimizing ROI through data-driven analytics and customer journey mapping. Directing cross-functional teams and implementing CRM and automation tools to improve lead management and retention.
Project Manager at Sout for Broadcast Media Production
May 1, 2024 - October 11, 2025Partnered with founders to define and develop foundational marketing and operational strategies, using competitive analysis and market research to guide decision-making. Led the identification of target clients, program selection, and content strategy, including social media campaigns, while coordinating cross-functional (content writers, marketers, broadcasters) efforts within an agile framework.
Marketing Manager at El Ola Hospital
July 1, 2023 - October 11, 2025Led digital and offline marketing strategies that boosted patient engagement by 30% and expanded hospital visibility across social platforms. Developed and launched the hospital’s grand opening social media strategy, attracting over 2,000 followers in the first month and driving initial patient visits. Negotiated contracts with corporate clients and coordinated cross-departmental efforts to ensure cohesive implementation.
Corporate Sales and Contracting Manager at German Hospital
August 1, 2022 - October 11, 2025Led projects to update and renew all contracts with corporate clients, collaborating with hospital departments to align on pricing and terms. Negotiated contract renewals, achieving a 15% increase in contract value by revising pricing and terms, and coordinated targeted marketing efforts toward corporate clients.
Marketing Manager at Kasr El Shifa Hospital
March 1, 2022 - October 11, 2025Led cross-departmental initiatives to update corporate contracts, secured a 20% increase in annual revenue through price adjustments, and enhanced service offerings. Managed corporate communications and marketing activities to improve brand consistency and stakeholder engagement.
Marketing & Communications at Alfa Hospital
August 1, 2020 - October 11, 2025Over saw marketing and clinic operations, increasing patient satisfaction by streamlining service delivery and implementing patient feedback mechanisms. Collaborated with multiple teams to enhance operational efficiency and service quality.
Medical Sales Supervisor at El Badrawy Hospital
July 1, 2019 - October 11, 2025Directed medical sales strategy that increased revenue by 30% annually through consistent follow-ups and customized service offerings. Built and coached sales teams to improve performance metrics and expand client relationships.
Account Manager at Brands
February 1, 2014 - October 11, 2025Led client relationship management and served as the primary contact for franchises. Developed and executed marketing campaigns to attract potential franchisees and coordinated communication among all stakeholders to ensure successful delivery of solutions aligned with client objectives.
Education
Bachelor’s Degree in Accounting and Finance at Alexandria University
January 1, 2002 - January 1, 2006Qualifications
Google AI Essentials
January 11, 2030 - October 11, 2025Artificial Intelligence in Marketing (University of Virginia)
January 11, 2030 - October 11, 2025ALX AI Career Essentials
January 11, 2030 - October 11, 2025Generative AI for Executives and Business Leaders (IBM)
January 11, 2030 - October 11, 2025Introduction to Generative AI (IBM)
January 11, 2030 - October 11, 2025AI Starter Kit (ALX)
January 11, 2030 - October 11, 2025Project Management Professional Certificate
January 11, 2030 - October 11, 2025Introduction to Agile (IBM)
January 11, 2030 - October 11, 2025Introduction to Scrum Master (IBM)
January 11, 2030 - October 11, 2025Introduction to Product Management (IBM)
January 11, 2030 - October 11, 2025Google AI Essential
January 11, 2030 - October 11, 2025Artificial Intelligence in Marketing (University of Virginia)
January 11, 2030 - October 11, 2025ALX AI Career Essentials
January 11, 2030 - October 11, 2025Generative AI for Executive and Business Leaders (IBM)
January 11, 2030 - October 11, 2025Introduction to Generative AI (IBM)
January 11, 2030 - October 11, 2025AI Starter Kit (ALX)
January 11, 2030 - October 11, 2025Project Management Professional Certificate (Google)
January 11, 2030 - October 11, 2025Introduction to Agile (IBM)
January 11, 2030 - October 11, 2025Introduction to Scrum Master (IBM)
January 11, 2030 - October 11, 2025Introduction to Product Management (IBM)
January 11, 2030 - October 11, 2025Call Center Customer Service (CVS Health Care)
January 11, 2030 - October 11, 2025Virtual Assistant Course (ALX)
January 11, 2030 - October 11, 2025Hospital Management Diploma
January 11, 2030 - October 11, 2025Qualified Accounting Diploma
January 11, 2030 - October 11, 2025Import and Export Professional Specialist
January 11, 2030 - October 11, 2025Call Center Customer Service
January 11, 2030 - October 11, 2025Virtual Assistant Course
January 11, 2030 - October 11, 2025Google AI Essentials
January 11, 2030 - October 11, 2025Artificial Intelligence in Marketing (University of Virginia)
January 11, 2030 - October 11, 2025ALX AI Career Essentials Course
January 11, 2030 - October 11, 2025Generative AI for Executives and Business Leaders (IBM)
January 11, 2030 - October 11, 2025Introduction to Generative AI (IBM)
January 11, 2030 - October 11, 2025AI Starter Kit (ALX)
January 11, 2030 - October 11, 2025Google Project Management Professional Certificate
January 11, 2030 - October 11, 2025Introduction to Agile (IBM)
January 11, 2030 - October 11, 2025Introduction to Scrum Master (IBM)
January 11, 2030 - October 11, 2025Introduction to Product Management (IBM)
January 11, 2030 - October 11, 2025Viral Marketing and How to Craft Contagious Content (University of Pennsylvania)
January 11, 2030 - October 11, 2025McKinsey Forward Program (McKinsey Academy)
January 11, 2030 - October 11, 2025Industry Experience
Healthcare, Media & Entertainment, Education, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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