Co-Founder / Marketing & Trade Strategy at Invade Studio

Defined e-commerce hero products and seasonal discount strategies to drive sales and engagement. Expanded markets via online/offline channels, B2B accounts, selling 12,000 products with up to 500 monthly sales. Managed and optimized online product catalog of 130 SKUs across 5 product lines with SEO-friendly descriptions and metadata. Oversaw inventory updates, seasonal campaigns, and product launches, ensuring catalogue accuracy and consistency. Directed Shopify store design and merchandising; produced 2D/3D jewellery photography, aligning visuals with brand guidelines and increasing conversions. Analyzed performance metrics and conducted competitor analysis to inform pricing, promotions, and merchandising decisions; coordinated with design, marketing, sales, and merchandising teams.

Digital Marketing Specialist at Elite Training European Ltd

Performed market research; refined content strategy using LinkedIn Insights and Google Analytics, leading to a 110% increase in organic impressions. Executed data-driven digital marketing campaigns on LinkedIn, growing audience by 20%; produced 30+ copy assets and 90 visuals, reducing production costs by 80%. Optimized email marketing performance with targeted segmentation, A/B testing, and persuasive CTAs.

Co-Founder / Marketing & Trade Strategy at Invade Studio

Defined e-commerce hero products and seasonal discount strategies to drive sales and engagement. Expanded markets via online/offline channels and B2B accounts, selling 12,000 products with up to 500 monthly sales. Managed catalogue of 130 SKUs across 5 product lines with SEO-friendly descriptions and metadata. Oversaw inventory updates, seasonal campaigns, and product launches, ensuring catalogue accuracy and consistency. Managed website navigation, category pages, product visuals and layouts to elevate the customer journey and improve conversion rates. Directed 2D/3D jewellery photography aligned with brand guidelines, increasing conversions. Regularly audited product metadata and on-page content to strengthen search visibility and product discoverability. Performed data and performance analysis and produced weekly/monthly reports. Coordinated with design, marketing, sales and merchandising teams for launches, promotions, and photography.

Digital Marketing Specialist at Elite Training European Ltd

Market Research: analysed competitors, audience, and trends to drive differentiation. Data Analysis: refined content strategy using LinkedIn Insights and Google Analytics, resulting in a 110% increase in organic impressions through real-time tactical adjustments. Digital Marketing: grew LinkedIn audience by 20% via data-driven organic campaigns; produced 30+ copy assets and 90 visuals to streamline content production and cut costs by 80%. Optimised email marketing performance with targeted segmentation, A/B testing, and persuasive CTAs.

Co-Founder / Marketing & Trade Strategy at Invade Studio

Defined e-commerce hero products and seasonal discount strategies to drive sales and engagement; expanded markets via online/offline channels and B2B accounts, selling 12,000 products with up to 500 monthly sales. Website operations included managing and optimizing an online catalog of 130 SKUs across 5 product lines with SEO-friendly descriptions and metadata; oversaw inventory updates, seasonal campaigns, and product launches to ensure accuracy and consistency. I managed website category structure, site navigation, category pages, visuals, and layouts to elevate the customer journey and improve conversion rates. Regularly reviewed product and site metadata, category copy, and on-page content to strengthen search visibility. Photography and website design involved managing a Shopify store, merchandising, and directing 2D/3D jewellery photography aligned with brand guidelines, contributing to conversions. In data and performance analysis, I tracked key metrics and produced weekly/month