Available to hire
Hi, I’m Nina Koerber, a freelance UX strategist and experience design lead helping companies drive digital transformation through strategic vision, full-stack product design, and AI expertise.
Recent results include a 70% platform modernization for Northern Europe’s leading market research firm, 400% user growth for a major German energy provider, and building a highly profitable agency design unit. I hold certifications in Master Management for AI and UX for AI.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
German
Fluent
English
Fluent
French
Advanced
Work Experience
UX Strategist & Product Designer (Freelance) at Gebr. Heinemann | Digital Loyalty Concept
June 1, 2025 - October 11, 2025Led UX strategy for Heinemann x ME loyalty program; targeted 200% membership growth by 2026; created cross-border user journeys used in 50+ countries; conceptualized a tiered, gamified program projected to capture 300K new members in year one; delivered high-quality UX/UI aligned with brand guidelines and design system.
UX Strategist & Product Designer (Freelance) at Gebr. Heinemann | Digital Loyalty Concept
June 1, 2025 - October 11, 2025Pioneered UX strategy for Heinemann x ME loyalty program, targeting 200% membership growth by 2026; created user journeys used across 50+ countries; conceptualized tiered, gamified program projected to capture 300K new members in year one; aligned UX/UI with exclusive brand guidelines and design system, elevating design standards.
UX Strategist & Product Designer at Gebr. Heinemann | Digital Loyalty Concept
June 1, 2025 - October 11, 2025Pioneered UX strategy for Heinemann x ME loyalty program, targeting 200% membership growth by 2026; created user journeys used across 50+ countries. Conceptualized tiered, gamified program projected to capture 300K new members in year one, boosting engagement across 500 stores and supporting tender wins. Crafted high-quality UX/UI aligned with Heinemann's exclusive brand guidelines and design system, elevating the overall design standards.
UX Strategist & Full-Stack Product Designer (Freelance) at Norstat Group | Ecosystem Transformation
March 1, 2025 - October 11, 2025Transformed 80% of Norstat’s digital B2B solutions into a single ecosystem; defined the AI business case and UX for Norstat Express; built MyNorstat client portal enabling seamless navigation and cross-sell opportunities; redesigned Norstat Create to improve scalability and client-driven workflows; conducted continuous primary and secondary research to inform UX strategy.
UX Strategist & Full-Stack Product Designer (Freelance) at Norstat Group | Ecosystem Transformation
March 1, 2025 - October 11, 2025Transformed 80% of Norstat’s digital B2B solutions into a single ecosystem; defined AI business case and 'UX for AI' design for Norstat Express; built MyNorstat client portal; redesigned Norstat Create; planned research driving UX strategy for usability and client satisfaction.
UX Strategist & Full-Stack Product Designer at Norstat Group | Ecosystem Transformation
March 1, 2025 - October 11, 2025Transformed 80% of Norstat’s digital B2B solutions into a single ecosystem, boosting competitiveness and increasing company value through sales growth and client retention. Defined the AI business case and “UX for AI” design for Norstat Express, delivering an AI-powered survey author that reduces trial abandonment and drives customer adoption. Built MyNorstat from scratch, a client portal integrating full- and self-service platforms, enabling seamless navigation, cross-sell opportunities, and consistent design standards. Crafted intuitive UX/UI redesign of self-service platform Norstat Create, improving scalability by 100% and enabling fully client-driven survey workflows. Planned and conducted continuous primary and secondary research that led to clear UX strategy to improve overall usability, consistency, and client satisfaction.
UX Strategist & Design Lead (Freelance) at ENBW | Product Discovery for zuhause+ App
July 1, 2023 - October 11, 2025Led UX strategy and hands-on design, defining a 3–5 year blueprint and aligning cross-functional teams on the product roadmap; contributed to a 2,400% app user base increase to 500,000+ users; implemented discovery processes and systems thinking to integrate energy ecosystem.
UX Strategist & Design Lead (Freelance) at ENBW | Produkt Discovery for zuhause+ App
July 1, 2023 - October 11, 2025Led UX strategy and hands-on design; defined 3–5 year blueprint and cross-functional alignment; achieved 2,400% app user base increase to 500,000+; implemented discovery process and 5 prototypes defining journeys.
UX Strategist & Design Lead at ENBW | Product Discovery for zuhause+ App
July 1, 2023 - October 11, 2025Led UX strategy and hands-on design, defining 3–5-year blueprint and aligning cross-functional teams on the product roadmap, resulting in a 2,400% app user base increase to 500,000+ users, setting new industry standards for energy management apps. Implemented discovery process and roadmap, applying systems thinking to integrate EnBW’s energy ecosystem, earning Circle of Excellence recognition for innovation. Planned and supervised user research, balancing user needs, business goals and technical constraints for EV, heat pump, and solar users, delivering 5 prototypes that defined key journeys and secured executive buy-in.
Creative Director Digital at Mutabor
January 1, 2022 - October 11, 2025Built and managed the agency’s first digital product development team; directed digital transformation for major clients; mentored designers to raise design standards; introduced design thinking and co-creation processes; scaled the team from 3 to 12; led an innovation project for a global pharma company resulting in a knowledge-sharing platform and reduced cost-to-serve.
Freelance Creative Director | UX Designer at Mutabor (Freelance across Germany)
January 1, 2022 - October 11, 2025Led award-winning campaign development with top German agencies; transitioned into UX/UI; pitched for BMW, Opel, Beiersdorf, Ferrero, Unilever; mentored designers and scaled design thinking practices across clients.
Creative Director Digital at Mutabor
January 1, 2022 - October 11, 2025Built and managed the agency’s first digital product development team, directed digital transformation for clients like IAA/VDA, Sixt Leasing, Yello, and a global pharma enterprise. Guided 8 designers through 1:1 mentoring, inspirational formats, and hands-on support to raise overall design standards and capabilities. Introduced design thinking and co-creation processes, establishing new ways of working within the agency and improving client satisfaction. Scaled agency team from 3 to 12 in one year while fostering a high-standard, collaborative culture to build agency’s most efficient, profitable design unit. Led innovation process for a global pharma company that resulted in global knowledge-sharing platform, boosting collaboration and reducing cost-to-serve.
Freelance Creative Director | UX Designer at Creative agencies across Germany (e.g., Mutabor, Serviceplan, Jung von Matt, etc.)
September 1, 2020 - October 11, 2025Led award-winning campaign development for BMW, Opel, Beiersdorf, Ferrero, Unilever; transitioned into UX/UI to craft engaging digital product experiences for clients across construction, logistics, testing, and fintech; contributed to the agency’s digital capabilities and client satisfaction.
Creative Director Digital at Mutabor
September 1, 2020 - October 11, 2025Built and managed the agency’s first digital product development team; steered digital transformation for clients such as IAA/VDA, Sixt Leasing, Yello, and a global pharma enterprise; introduced design thinking; scaled team from 3 to 12; led global knowledge-sharing initiatives.
Freelance Creative Director | UX Designer at Creative agencies across Germany (e.g., MVP Factory, RCKT, Jung von Matt, Serviceplan, Scholz & Friends, Tribal DDB, Interone)
September 1, 2020 - October 11, 2025Led award-winning campaign development with top German agencies for more than a decade, securing pitch wins for BMW, Opel, Beiersdorf, Ferrero, and Unilever. Transitioned into UX/UI to shape engaging digital product experiences for clients in construction, logistics, testing, and fintech.
Education
Master Management for AI (MMAI Plus) at MMAI Academy / 4.ai
January 11, 2030 - October 11, 2025Transforming the User Experience through Artificial Intelligence at Stanford University
January 11, 2030 - October 11, 2025Certified User Experience Designer at XDi Institute
January 11, 2030 - October 11, 2025Certified User Interface Designer at Career Foundry
January 11, 2030 - October 11, 2025Diploma in Communication Design (Grade 1) at University of Applied Sciences, Department of Design, Hamburg
January 11, 2030 - October 11, 2025Master Management for AI at MMAI Plus / Academy4.ai
January 11, 2030 - October 11, 2025Certified User Experience Designer at Stanford University
January 11, 2030 - October 11, 2025Certified User Interface Designer at XDi Institute
January 11, 2030 - October 11, 2025UX Designer Certification at CareerFoundry
January 11, 2030 - October 11, 2025Diploma in Communication Design at University of Applied Sciences, Department of Design, Hamburg
January 11, 2030 - October 11, 2025Master Management for AI at MMAI Plus – Master Management for AI Academy (4.ai)
January 11, 2030 - October 11, 2025Certified User Experience Designer at Stanford University
January 11, 2030 - October 11, 2025Certified User Interface Designer at XDi Institute
January 11, 2030 - October 11, 2025UX Design Studies at Career Foundry
January 11, 2030 - October 11, 2025Diploma in Design (Communication Design, Diploma 1) at University of Applied Sciences, Department of Design, Hamburg
January 11, 2030 - October 11, 2025Qualifications
Master Management for AI (MMAI Plus)
January 11, 2030 - October 11, 2025Transforming the User Experience through Artificial Intelligence
January 11, 2030 - October 11, 2025Certified User Experience Designer
January 11, 2030 - October 11, 2025Certified User Interface Designer
January 11, 2030 - October 11, 2025Master Management for AI
January 11, 2030 - October 11, 2025UX for AI
January 11, 2030 - October 11, 2025Certified User Experience Designer
January 11, 2030 - October 11, 2025Certified User Interface Designer
January 11, 2030 - October 11, 2025Master Management for AI
January 11, 2030 - October 11, 2025UX for AI
January 11, 2030 - October 11, 2025Certified User Experience Designer
January 11, 2030 - October 11, 2025Certified User Interface Designer
January 11, 2030 - October 11, 2025Diploma in Design (Communication Design)
January 11, 2030 - October 11, 2025Industry Experience
Energy & Utilities, Software & Internet, Professional Services, Media & Entertainment, Travel & Hospitality, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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