Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Janelle Chan, a detail-oriented content marketing professional with 5 years of experience shaping messaging and campaign content for international audiences. I partner closely with product and design teams to turn business priorities into clear, engaging content that drives measurable engagement and revenue—whether through social campaigns, lifecycle journeys, or community-led growth. I’m especially experienced in email marketing and lifecycle automation (including Klaviyo) and enjoy using analytics to continuously improve performance across web and social channels. From reversing enrollment conversion declines via partnerships and WeChat community management to delivering record-breaking Black Friday email results, I focus on practical strategy, strong copy, and optimization that moves key metrics.…I’m Janelle Chan, a detail-oriented content marketing professional with 5 years of experience shaping messaging and campaign content for international audiences. I partner closely with product and design teams to turn business priorities into clear, engaging content that drives measurable engagement and revenue—whether through social campaigns, lifecycle journeys, or community-led growth. I’m especially experienced in email marketing and lifecycle automation (including Klaviyo) and enjoy using analytics to continuously improve performance across web and social channels. From reversing enrollment conversion declines via partnerships and WeChat community management to delivering record-breaking Black Friday email results, I focus on practical strategy, strong copy, and optimization that moves key metrics.

JANELLE CHAN

Content Creator, Marketing Consultant, Marketing Strategist, +1





I’m Janelle Chan, a detail-oriented content marketing professional with 5 years of experience shaping messaging and campaign content for international audiences. I partner closely with product and design teams to turn business priorities into clear, engaging content that drives measurable engagement and revenue—whether through social campaigns, lifecycle journeys, or community-led growth. I’m especially experienced in email marketing and lifecycle automation (including Klaviyo) and enjoy using analytics to continuously improve performance across web and social channels. From reversing enrollment conversion declines via partnerships and WeChat community management to delivering record-breaking Black Friday email results, I focus on practical strategy, strong copy, and optimization that moves key metrics.…I’m Janelle Chan, a detail-oriented content marketing professional with 5 years of experience shaping messaging and campaign content for international audiences. I partner closely with product and design teams to turn business priorities into clear, engaging content that drives measurable engagement and revenue—whether through social campaigns, lifecycle journeys, or community-led growth. I’m especially experienced in email marketing and lifecycle automation (including Klaviyo) and enjoy using analytics to continuously improve performance across web and social channels. From reversing enrollment conversion declines via partnerships and WeChat community management to delivering record-breaking Black Friday email results, I focus on practical strategy, strong copy, and optimization that moves key metrics.

Available to hire

I’m Janelle Chan, a detail-oriented content marketing professional with 5 years of experience shaping messaging and campaign content for international audiences. I partner closely with product and design teams to turn business priorities into clear, engaging content that drives measurable engagement and revenue—whether through social campaigns, lifecycle journeys, or community-led growth.

I’m especially experienced in email marketing and lifecycle automation (including Klaviyo) and enjoy using analytics to continuously improve performance across web and social channels. From reversing enrollment conversion declines via partnerships and WeChat community management to delivering record-breaking Black Friday email results, I focus on practical strategy, strong copy, and optimization that moves key metrics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Freelance Marketing Consultant

July 1, 2025 - Present

Reversed a 37.5% decline in student enrolment conversions (2022–2024) by securing strategic business development partnerships, managing WeChat communities, and running referral promotions, lifting conversions by 30% and surpassing the prior year’s total (Client: English Tuition Centre). Built a content and messaging strategy that increased Instagram interactions by 122.5% and follower growth by 24.7%, while improving web traffic by 15.1% (122.8K views) and link clicks by 6.2% (753) to support e-commerce conversion (Client: Fruits e-commerce store).

Regional Marketing Specialist at Hinomi Pte Ltd

January 1, 2024 - June 30, 2025

Collaborated with influencers to produce user-generated and co-branded content, including a campaign that generated 10x ROAS ($6,000 revenue), the highest of the year. Planned, wrote, and published social media content and messaging, increasing Instagram/Facebook engagement rates from 0.5% to 2.5% (5x) within three months. Owned multi-regional EDM and lifecycle email campaigns (SG, USA, CA, EU, UK) and continuously optimized email automations in Klaviyo CRM, delivering $49,500 in email marketing revenue for Black Friday (about $10,000 per regional campaign on average).

Marketing Executive at BlueSG

March 1, 2023 - December 31, 2023

Managed editorial calendars across six channels (In-App, Push Notifications, Facebook, Instagram, TikTok, and Telegram) in partnership with product and design teams to sustain a 3x weekly publishing cadence. Increased average birthday voucher utilisation by 10% through performance metric analysis and actionable measurement insights for an ongoing lifecycle campaign. Reduced customer complaint escalations and helped mitigate brand reputation risk by collaborating with the customer service team to refine brand messaging and crisis communication protocols.

Creative Strategy & Social Media Manager at Digital Passion Peers

May 1, 2021 - February 28, 2023

Grew Facebook followers by 0.34%, average clicks by 59.8%, and Instagram engagement rates by 82.64% within one month (Client: Marks & Spencer SG). Designed digital assets in Adobe Photoshop and created engaging campaign messaging and copy for a summer sale ad campaign that achieved 300,940 reach. Executed up to 10 Facebook ad campaigns in one day, including a notable Shopee ad that produced 6,774 link clicks.