Available to hire
I’m Yousaf Ruhani, a Product Designer with 9+ years of international experience delivering user-centric digital solutions. I’m passionate about building products that empower users and elevate their experience.
I thrive in collaborative environments, translating stakeholder needs into strategic design, conducting user research, and shaping information architecture to improve navigation and usability.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Urdu
Advanced
Work Experience
Product Designer at YAP
November 1, 2023 - October 12, 2025Revamped the YAP application, reducing usability issues and increasing user retention. Contributed to the development of OneX, a backend SaaS product streamlining organizational operations.
UX Architect at MRM
November 1, 2023 - PresentLed the design of B2B and B2C websites, focusing on information architecture and user navigation. Conducted stakeholder interviews to identify user needs and translate them into strategic design solutions. Developed low- and high-fidelity prototypes to align internal teams with user-centric design principles. Collaborated with UX strategy teams for product definition and roadmap planning.
Product Designer at YAP
November 1, 2023 - October 12, 2025Revamped the YAP application, reducing usability issues and increasing user retention. Contributed to the development of OneX, a backend SaaS product streamlining organizational operations.
UX Architect at MRM
November 1, 2023 - PresentLed the design of B2B and B2C websites, focusing on information architecture and user navigation. Conducted stakeholder interviews to identify user needs and translate them into strategic design solutions. Developed low & High fidelity prototypes to align internal teams with user-centric design principles. Collaborated with UX strategy teams for product definition and roadmap planning.
Senior Product Designer at Truck It In
December 1, 2022 - October 12, 2025Redesigned internal shipper and trucker portals, introducing over 35 new features and enhancing user engagement.
Senior Product Designer at Truck It In
December 1, 2022 - October 12, 2025Redesigned internal shipper and trucker portals, introducing over 35 new features and enhancing user engagement.
Senior Product Designer at theEntertainer
November 1, 2021 - October 12, 2025Led the redesign of the lifestyle app and internal merchant portal, resulting in improved user retention.
Senior Product Designer at theEntertainer
November 1, 2021 - October 12, 2025Led the redesign of the lifestyle app and internal merchant portal, resulting in improved user retention.
UX Expert / Co-founder at UX Rally
June 1, 2020 - October 12, 2025Co-founded UX Rally, delivering UX design services and strategies for clients and building product design capabilities.
UX Expert / Co founder at UX Rally
June 1, 2020 - October 12, 2025Co-founded UXRally; provided UX expertise and design leadership.
Education
Qualifications
Google design certification
January 11, 2030 - October 12, 2025UI components (Uxcel)
January 11, 2030 - October 12, 2025UX foundation (Uxcel)
January 11, 2030 - October 12, 2025Intro to design terminology (Uxcel)
January 11, 2030 - October 12, 2025Common design pattern (Uxcel)
January 11, 2030 - October 12, 2025Google design certification
January 11, 2030 - October 12, 2025UI components
January 11, 2030 - October 12, 2025Uxcel UX foundation
January 11, 2030 - October 12, 2025Uxcel Design composition
January 11, 2030 - October 12, 2025Uxcel Common design pattern
January 11, 2030 - October 12, 2025Uxcel Intro to design terminology
January 11, 2030 - October 12, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Other, Transportation & Logistics
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Product Designer
We have the best product designer experts on Twine. Hire a product designer in Dubai today.