Hi, I’m Fernanda, a digital content creator and social media specialist based in Australia. I help brands connect with their audiences through strategic storytelling and visually compelling content. With over two years of experience in digital marketing, I’ve worked both in-house and freelance, creating short-form video, managing content calendars, and developing campaigns that drive engagement and brand love. Previously, I worked for a hospitality group that operated a hotel, a hostel, restaurants, bars, and wedding and event venues. There, I led content creation across platforms like Instagram, TikTok, Facebook, and email, capturing real time moments, coordinating shoots, and building a consistent brand voice. I’ve also collaborated with influencers, styled scenes, and produced content that celebrates community, emotion, and experience. While I’ve worked extensively in travel, hospitality, and lifestyle, I’m excited to collaborate with brands across industries—from fashion and wellness to education, tech, and beyond. What sets me apart is my ability to blend creativity with strategy. I stay ahead of trends, track performance metrics, and adapt quickly to new platforms and audiences. I’m confident both behind and in front of the camera, and I thrive in fast-paced environments where collaboration and innovation are key.

Fernanda Diaz

Hi, I’m Fernanda, a digital content creator and social media specialist based in Australia. I help brands connect with their audiences through strategic storytelling and visually compelling content. With over two years of experience in digital marketing, I’ve worked both in-house and freelance, creating short-form video, managing content calendars, and developing campaigns that drive engagement and brand love. Previously, I worked for a hospitality group that operated a hotel, a hostel, restaurants, bars, and wedding and event venues. There, I led content creation across platforms like Instagram, TikTok, Facebook, and email, capturing real time moments, coordinating shoots, and building a consistent brand voice. I’ve also collaborated with influencers, styled scenes, and produced content that celebrates community, emotion, and experience. While I’ve worked extensively in travel, hospitality, and lifestyle, I’m excited to collaborate with brands across industries—from fashion and wellness to education, tech, and beyond. What sets me apart is my ability to blend creativity with strategy. I stay ahead of trends, track performance metrics, and adapt quickly to new platforms and audiences. I’m confident both behind and in front of the camera, and I thrive in fast-paced environments where collaboration and innovation are key.

Available to hire

Hi, I’m Fernanda, a digital content creator and social media specialist based in Australia.

I help brands connect with their audiences through strategic storytelling and visually compelling content. With over two years of experience in digital marketing, I’ve worked both in-house and freelance, creating short-form video, managing content calendars, and developing campaigns that drive engagement and brand love.
Previously, I worked for a hospitality group that operated a hotel, a hostel, restaurants, bars, and wedding and event venues. There, I led content creation across platforms like Instagram, TikTok, Facebook, and email, capturing real time moments, coordinating shoots, and building a consistent brand voice. I’ve also collaborated with influencers, styled scenes, and produced content that celebrates community, emotion, and experience.

While I’ve worked extensively in travel, hospitality, and lifestyle, I’m excited to collaborate with brands across industries—from fashion and wellness to education, tech, and beyond.

What sets me apart is my ability to blend creativity with strategy. I stay ahead of trends, track performance metrics, and adapt quickly to new platforms and audiences. I’m confident both behind and in front of the camera, and I thrive in fast-paced environments where collaboration and innovation are key.

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Language

English
Fluent
Spanish; Castilian
Fluent
Italian
Beginner

Work Experience

Content Creator, Social Media Coordinator, Community Manager at Katarzyna group
December 18, 2023 - September 22, 2025
- Planned and executed monthly content calendars for Instagram, TikTok, and Facebook for the different venues. - Filmed, edited, and scheduled video content tailored to each platform. Managed direct messages and comments across social media channels, ensuring timely responses or proper redirection. - Coordinated with external content creators and influencers to align monthly deliverables and creative ideas. - Organised photo and video shoots with chefs, restaurant managers, photographers, and the marketing director. - Oversaw event coverage logistics: scheduling, creative goals, and delivery timelines. - Responded to online reviews and compiled weekly reports for stakeholders (CEO, managers, marketing director). - Managed digital asset organization and folder systems for internal use.

Education

Bachelor of Psychology at San Sebastián University
January 11, 2030 - October 13, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality