Hi, I’m Fernanda, a digital content creator and social media specialist based in Australia.
I help brands connect with their audiences through strategic storytelling and visually compelling content. With over two years of experience in digital marketing, I’ve worked both in-house and freelance, creating short-form video, managing content calendars, and developing campaigns that drive engagement and brand love.
Previously, I worked for a hospitality group that operated a hotel, a hostel, restaurants, bars, and wedding and event venues. There, I led content creation across platforms like Instagram, TikTok, Facebook, and email, capturing real time moments, coordinating shoots, and building a consistent brand voice. I’ve also collaborated with influencers, styled scenes, and produced content that celebrates community, emotion, and experience.
While I’ve worked extensively in travel, hospitality, and lifestyle, I’m excited to collaborate with brands across industries—from fashion and wellness to education, tech, and beyond.
What sets me apart is my ability to blend creativity with strategy. I stay ahead of trends, track performance metrics, and adapt quickly to new platforms and audiences. I’m confident both behind and in front of the camera, and I thrive in fast-paced environments where collaboration and innovation are key.
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