I maintain a personal website that captures different facets of my work and interests through my own lens. It’s a bit more personal than a traditional portfolio, but it reflects the curiosity, creativity, and perspective that shape how I approach marketing. _Website not available. Sign in: https://www.twine.net/signup_…

Anushka Shrestha

I maintain a personal website that captures different facets of my work and interests through my own lens. It’s a bit more personal than a traditional portfolio, but it reflects the curiosity, creativity, and perspective that shape how I approach marketing. _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

I maintain a personal website that captures different facets of my work and interests through my own lens. It’s a bit more personal than a traditional portfolio, but it reflects the curiosity, creativity, and perspective that shape how I approach marketing.
Website not available. Sign in: https://www.twine.net/signup

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Skills

Experience Level

Language

English
Fluent
Nepali
Intermediate

Work Experience

Digital Marketing Specialist at OpenClinica
January 1, 2024 - Present
Assist in research and development of keywords for SEM and SEO activities; monitor and analyze website activities using Google Analytics and SEMrush to boost metrics and quality traffic; conduct marketing research such as competitive keyword research, feature analysis, and market scans; support inbound marketing through audience segmentation, email campaigns, and lead nurturing strategies.
Digital Marketing Consultant at Doug Russell
December 1, 2023 - October 12, 2025
Act as the intermediary between the company and a third-party agency for marketing campaigns and content; review and analyze the company website for optimization (blogs, parts pages); identify relevant keywords and SEO content for product descriptions and social media; manage and update product listings on Amazon, eBay, and Walmart through Channel Advisor.
Digital Marketing Intern at Tulip Interfaces
August 1, 2023 - October 12, 2025
Improved paid media campaigns across search engines and social media, yielding a 20% increase in click-through rates; tracked and evaluated campaign performance, leading to a 15% increase in overall campaign efficiency; inspected and updated internal links and backlinks to optimize landing pages; executed a comprehensive organic YouTube strategy resulting in subscriber growth; leveraged lead nurturing strategies, producing a 10% increase in lead-to-customer conversions; assisted in SEO efforts with a 20% rise in keyword rankings.
Marketing Manager Intern at DOE Marketing Inc
April 1, 2023 - October 12, 2025
Contributed to the creation and promotion of marketing activities for Inspire, amplifying brand visibility by 20%; assessed campaign data from partner BJ's, boosting conversion rates by 12%.
Marketing Executive - MIS at Kantipur Media Group
August 1, 2019 - October 12, 2025
Innovated an MOU tracker to streamline revenue updates from contracts, enhancing transparency and efficiency; contributed to the creative team during Kantipur events for brand image and consistency; collaborated with clients’ content ideas before publication across platforms (newspaper, radio jingle, and TV ads).
Marketing Manager at UG Cakes
September 1, 2018 - October 12, 2025
Introduced the importance of a separate marketing team from sales and led the team forward; brainstormed and shortlisted 4-5 campaign ideas monthly based on project budget and practicality; developed 10 major strategies after a successful research study to enhance customer experience; analyzed consumer flow and daily traffic on social media (Instagram and Facebook) reaching millions weekly.
Digital Marketing Specialist at OpenClinica
January 1, 2024 - Present
Assisted in SEM/SEO keyword research, monitored website analytics (Google Analytics and SEMrush) to boost quality traffic, conducted competitive keyword research, feature analysis, and market scans, and supported inbound marketing through audience segmentation, email campaigns, and lead nurturing.
Digital Marketing Consultant at Doug Russell
December 31, 2023 - October 12, 2025
Direct intermediary between the company and a third-party agency for marketing campaigns and content; reviewed and analyzed the company website for improvements (blogs, find your parts); identified relevant keywords and SEO content for product descriptions and social media; managed and updated product listings on Amazon, eBay, and Walmart through Channel Advisor.
Digital Marketing Intern at Tulip Interfaces
August 31, 2023 - October 12, 2025
Improved paid media campaigns across search engines and social media, yielding a 20% increase in click-through rate; tracked and evaluated campaign performance, leading to a 15% increase in overall campaign efficiency; updated internal links and backlinks to optimize landing pages; executed a comprehensive organic YouTube strategy and led to subscriber growth; employed lead nurturing to increase lead-to-customer conversions by 10%; supported SEO, resulting in higher organic traffic and keyword rankings.
Marketing Manager Intern at DOE Marketing Inc
April 30, 2023 - October 12, 2025
Contributed to creation and promotion of marketing activities for Inspire, boosting brand visibility by 20%; analyzed campaign data from BJ's to improve conversion rates by 12%.
Marketing Executive - MIS at Kantipur Media Group
August 31, 2019 - October 12, 2025
Created an MOU tracker to streamline revenue updates from contracts, enhancing transparency and efficiency; contributed to the creative team during Kantipur events for brand image; collaborated with clients’ content ideas before publication on platforms (newspaper, radio jingle, TV ads).
Marketing Manager at UG Cakes
September 30, 2018 - October 12, 2025
Established a separate marketing team from sales; brainstormed 4-5 campaign ideas monthly; developed 10 major strategies after a research study to enhance customer experience; analyzed consumer flow and daily social media traffic (Instagram and Facebook) reaching millions weekly.
Digital Marketing Specialist at OpenClinica
January 1, 2024 - Present
Assist in research, review, and development of keywords for SEM and SEO activities; monitor website activities with Google Analytics and SEMrush to boost quality traffic; own marketing research such as competitive keyword research, feature analysis, and market scans; support inbound marketing through audience segmentation, email campaigns, and lead nurturing strategies.
Digital Marketing Consultant at Doug Russell
December 1, 2023 - October 12, 2025
Direct intermediary between the company and a third-party agency for marketing campaigns and content; review and analyze the company website for optimization (blogs, find your parts); identify relevant keywords and SEO content for product descriptions and social accounts to drive traffic; handle and update product listings on Amazon, eBay, and Walmart through Channel Advisor.
Digital Marketing Intern at Tulip Interfaces
August 1, 2023 - October 12, 2025
Improved paid media campaigns across search engines and social media, yielding a 20% increase in click-through rates; tracked and evaluated campaign performance, leading to a 15% rise in overall campaign efficiency; inspected and updated the website’s internal links and backlinks to optimize landing pages; strategically executed a comprehensive organic YouTube strategy, resulting in significant subscriber growth; leveraged lead nurturing strategies, increasing lead-to-customer conversion by 10%; assisted in SEO efforts, contributing to a 20% rise in keyword rankings.
Marketing Manager Intern at DOE Marketing Inc
April 1, 2023 - October 12, 2025
Contributed to the creation and promotion of marketing activities for Inspire, amplifying brand visibility by 20%; assessed quantitative and qualitative campaign data from partner BJ's, boosting conversion rates by 12%.
Marketing Executive - MIS at Kantipur Media Group
August 1, 2019 - October 12, 2025
Innovated an MOU tracker to streamline revenue updates from contracts, enhancing transparency and efficiency; contributed to the creative team during events organized by Kantipur for brand image and consistency; collaborated with clients’ content ideas before publishing on platforms such as newspaper, radio jingle, and TV ads.
Marketing Manager at UG Cakes
September 1, 2018 - October 12, 2025
Introduced the importance of a separate marketing team from sales and led the team; brainstormed and shortlisted 4-5 campaign ideas every month based on project budget and practicality; developed 10 major strategies after a successful research study to enhance customer experience; analyzed consumer flow and daily traffic on social media (Instagram and Facebook) reaching millions a week.
Digital Marketing Specialist at Open Clinica
January 1, 2024 - December 1, 2025
Managed and optimized full-funnel marketing campaigns across Google Ads and LinkedIn; Drove MQLs by 25%. Executed SEO strategy (on-page & off-page) to improve organic traffic and inbound lead generation; Maintained WordPress pages optimized for conversions; Developed a content calendar leveraging AI tools to scale blog, social, and campaign content aligned with demand-gen goals; Analyzed competitor and customer behavior to refine targeting and messaging, increasing CTR by 15% across campaigns; Reported on KPIs (CPL, conversion rates, engagement) and optimized campaigns to improve overall efficiency by 20%.
Marketing Manager at DOE Marketing Inc
January 1, 2023 - April 1, 2023
Contributed to the creation and promotion of marketing activities for Inspire, amplifying their brand visibility by 20%; Assessed quantitative and qualitative campaign data from partner company BJ's, boosting conversion rates by 12%.
Marketing Executive at Kan tipur Media Group
October 1, 2018 - August 1, 2019
Innovated an MOU tracker to streamline revenue updates from contracts and enhance transparency and efficiency; Contributed to the creative team during events organized by Kantipur for brand image and consistency; Collaborated with clients’ content ideas before publishing on our platforms, e.g., newspaper, radio jingles, and TV ads.
Marketing Manager at UG Cakes
December 1, 2017 - September 1, 2018
Introduced the importance of a separate marketing team from sales and led the team moving forward; Brainstormed and shortlisted 4-5 campaign ideas monthly; Developed 10 major strategies after a successful research study to enhance customer experience at UG; Analyzed consumer flow and daily traffic on social media: Instagram and Facebook reach in millions a week.

Education

Master of Science in Marketing Analytics at Clark University
January 1, 2022 - December 1, 2023
Master of Science in Marketing Analytics at Clark University
January 1, 2022 - December 31, 2023
Master of Science in Marketing Analytics at Clark University
January 1, 2022 - December 1, 2023
Master of Science in Marketing Analytics at Clark University
January 1, 2022 - December 1, 2023
Bachelor in Development Finance at Kathmandu University, Nepal
August 1, 2014 - June 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Healthcare, Other

Skills

Experience Level