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I'm Kate Bertram, a data-driven e-commerce and digital marketing professional with 5+ years of experience driving growth across Australia, Europe, SE Asia Pacific, and the USA. I excel at online category analysis, trade marketing, pricing, and forecasting, and I thrive when collaborating cross-functionally with sales, marketing, finance, and supply chain to optimize category performance and revenue growth. Most recently, I led e-commerce growth initiatives for Hugo Boss Australia, overseeing online merchandising, catalogue management, and campaign planning across SEA-PAC markets. I drove local market content localization, improved site performance and SEO, and contributed to omni-channel activation that boosted traffic and conversions. I enjoy creating engaging content, developing omni-channel strategies, and building localization programs that resonate with diverse audiences. I’m excited to bring my creativity, persistence, and collaborative spirit to your team.…I'm Kate Bertram, a data-driven e-commerce and digital marketing professional with 5+ years of experience driving growth across Australia, Europe, SE Asia Pacific, and the USA. I excel at online category analysis, trade marketing, pricing, and forecasting, and I thrive when collaborating cross-functionally with sales, marketing, finance, and supply chain to optimize category performance and revenue growth. Most recently, I led e-commerce growth initiatives for Hugo Boss Australia, overseeing online merchandising, catalogue management, and campaign planning across SEA-PAC markets. I drove local market content localization, improved site performance and SEO, and contributed to omni-channel activation that boosted traffic and conversions. I enjoy creating engaging content, developing omni-channel strategies, and building localization programs that resonate with diverse audiences. I’m excited to bring my creativity, persistence, and collaborative spirit to your team.

Kate Bertram

Growth Marketer, Marketing Strategist, Marketing Analyst, +5

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I'm Kate Bertram, a data-driven e-commerce and digital marketing professional with 5+ years of experience driving growth across Australia, Europe, SE Asia Pacific, and the USA. I excel at online category analysis, trade marketing, pricing, and forecasting, and I thrive when collaborating cross-functionally with sales, marketing, finance, and supply chain to optimize category performance and revenue growth. Most recently, I led e-commerce growth initiatives for Hugo Boss Australia, overseeing online merchandising, catalogue management, and campaign planning across SEA-PAC markets. I drove local market content localization, improved site performance and SEO, and contributed to omni-channel activation that boosted traffic and conversions. I enjoy creating engaging content, developing omni-channel strategies, and building localization programs that resonate with diverse audiences. I’m excited to bring my creativity, persistence, and collaborative spirit to your team.…I'm Kate Bertram, a data-driven e-commerce and digital marketing professional with 5+ years of experience driving growth across Australia, Europe, SE Asia Pacific, and the USA. I excel at online category analysis, trade marketing, pricing, and forecasting, and I thrive when collaborating cross-functionally with sales, marketing, finance, and supply chain to optimize category performance and revenue growth. Most recently, I led e-commerce growth initiatives for Hugo Boss Australia, overseeing online merchandising, catalogue management, and campaign planning across SEA-PAC markets. I drove local market content localization, improved site performance and SEO, and contributed to omni-channel activation that boosted traffic and conversions. I enjoy creating engaging content, developing omni-channel strategies, and building localization programs that resonate with diverse audiences. I’m excited to bring my creativity, persistence, and collaborative spirit to your team.

Available to hire

I’m Kate Bertram, a data-driven e-commerce and digital marketing professional with 5+ years of experience driving growth across Australia, Europe, SE Asia Pacific, and the USA. I excel at online category analysis, trade marketing, pricing, and forecasting, and I thrive when collaborating cross-functionally with sales, marketing, finance, and supply chain to optimize category performance and revenue growth.

Most recently, I led e-commerce growth initiatives for Hugo Boss Australia, overseeing online merchandising, catalogue management, and campaign planning across SEA-PAC markets. I drove local market content localization, improved site performance and SEO, and contributed to omni-channel activation that boosted traffic and conversions. I enjoy creating engaging content, developing omni-channel strategies, and building localization programs that resonate with diverse audiences. I’m excited to bring my creativity, persistence, and collaborative spirit to your team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Swedish

Fluent

Italian

Intermediate

Work Experience

E-commerce & Digital Marketing Specialist at Lovisa (FM CG), Australia

December 31, 2022 - October 12, 2025

Managed on-site website merchandising and analytics, category assortment and content execution for global markets; led pricing, sales forecasting, and campaign analysis, improving revenue by +20% during key promotional periods. Coordinated cross-functionally with supply chain and marketing teams to optimise product placement and performance across omnichannel channels.

E-commerce Specialist at HUGO BOSS Australia

December 31, 2024 - October 12, 2025

Managed online merchandising and digital trade across SEA PAC markets, drove assortment planning and product lifecycle management to ensure optimal market positioning; contributed to a 10% increase in profitability. Led user behavior analysis and A/B testing to improve site merchandising, SEO and conversion rates; collaborated with cross-functional teams for regional campaigns.

E-commerce & Digital Marketing Specialist at The Ascott Limited

December 31, 2020 - October 12, 2025

Holistic experience across digital marketing, revenue management, sales and guest services; assisted in developing new brand experiences and digital content strategies for emerging markets. Drove online merchandising and trade execution using CMS platforms (PIM systems, Shopify Plus, WordPress, Elementor), and supported analytics to optimise campaigns and listings.

Content Creation & Digital Projects Specialist at The Ascott Limited

January 1, 2020 - October 12, 2025

Holistic business experience across Digital, Marketing, Revenue Management, Sales, Guest Services & more. Assisted in developing new brand experiences and digital content strategies for emerging markets. Online Merchandising & Trade Execution; Content Management & CMS Platforms (PIM systems) Shopify Plus, Salesforce, Wordpress and Elementor; Algolia, Tagalys, Klaviyo, Mailchimp; Google Analytics 4 certified; A/B Testing & User Behavior Analysis; Cross-Functional Campaign Management (CRM, Paid Media, Marketing); Performance Analysis & Trade Reporting (Google Analytics, Excel, Internal Sales Data); Omni-channel & Localisation Strategies; SEO Keyword Research & Content Optimization; Project & Stakeholder Management (Trello, Asana, Jira, Miro, Monday, Slack).

E-Commerce Merchandising & Analytics Manager at Lovisa

January 1, 2022 - October 12, 2025

Managed on-site website merchandising & analytics, category assortment, and content execution for global markets. Led pricing, sales forecasting, and campaign analysis, improving revenue in key promotional periods. Key driver of Switzerland market entry, conducting competitor research and localisation strategies; performed market gap and SEO analysis to optimise product placement and trade performance. Partnered with supply chain, logistics and customer care teams to ensure seamless execution of product launches and promotions. Built an engaged audience across Instagram and TikTok, launched a small online services business and digital product via Instagram.

E-Commerce Specialist at HUGO BOSS, Australia

January 1, 2024 - October 12, 2025

Involved in e-commerce growth projects across multiple global markets, including Japan. Drove assortment planning and product life cycle management, localisation of SEA sites, and on-site marketing. Coordinated decentralised e-commerce setup, logistics, and carrier tender processes; contributed to a ~10% uplift in profitability; improved site merchandising and conversion through data-driven campaigns and SEO; led cross-functional collaboration to align campaign execution on a global scale.

Founder / Online Store Owner at Self-Run E-commerce & Digital Services

January 1, 2022 - Present

Built an engaged audience across Instagram (+3,000 followers) and TikTok (+1,900 followers). Launched a small online services business and a digital product via Instagram, achieving steady growth (+5% in 2 months). Produced video and social content, developed skills in storytelling, community building, and platform analytics, and coordinated with supply chain and customer care to ensure smooth product launches and promotions.

E-Commerce Specialist at Hugo Boss Australia

December 31, 2024 - October 12, 2025

Led online trade and omnichannel initiatives across SEA PAC, driving growth and improving profitability. Oversaw assortment planning, product lifecycle, and cross-functional collaboration with sales, marketing, finance and supply chain to optimize category performance.

Online Merchandiser / Analytics Lead at Lovisa

December 31, 2022 - October 12, 2025

Managed on-site merchandising and analytics, category assortment, pricing, and content execution for global markets. Led pricing strategy, sales forecasting, and campaign analysis; improved revenue during key promotional periods by 20%.

Online Merchandiser / Trade Execution & Content Manager at Ascott Limited

January 1, 2020 - October 12, 2025

Gained holistic experience across digital, marketing, revenue management and sales; developed new brand experiences and digital content strategies for emerging markets; online merchandising and trade execution; managed CMS platforms (Shopify, Salesforce, WordPress, Elementor).

E-commerce Specialist at HUGO BOSS Australia

December 31, 2024 - October 12, 2025

Led e-commerce growth initiatives across multiple markets, including online merchandising, digital trade execution, and campaign planning. Drove localization of SEA-Pacific sites into a multi-country platform, including logistics, tender processes, merchandising, and on-site marketing. Built omnichannel alignment with local activities and global campaigns, enhanced SEO, and optimized product pages to boost traffic and conversions. Collaborated cross-functionally with sales, marketing, finance, and supply chain to optimize category performance and revenue growth.

Online Merchandising & Analytics Specialist at Lovisa

December 31, 2022 - October 12, 2025

Led on-site merchandising, analytics, and category assortment for global markets. Drove pricing strategy, sales forecasting, and content execution. Supported market entries and localization to optimize product positioning. Partnered with logistics and customer care to ensure seamless execution and performance across regions.

Founder / E-commerce Manager at The Ascott Limited

December 31, 2020 - October 12, 2025

Launched and managed the first e-commerce store, delivering holistic experience across digital, marketing, revenue management, sales, and guest services. Developed new brand experiences and digital content strategies for emerging markets; led online merchandising, CMS platforms (Shopify Plus, WordPress, Elementor), and analytics. Built cross-functional partnerships with supply chain and marketing to ensure scalable growth.