Ines Poshnjari-Laffon
Available to hire
I am a marketing and technology leader with 10+ years of international experience driving marketing innovation, complex project management, and digital transformation across industries.
I combine strategic vision with analytic thinking and a people-first approach to build teams, systems, and strategies that deliver lasting impact and measurable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Advanced
Italian
Advanced
French
Beginner
Albanian
Fluent
Work Experience
Director of Technology & Marketing Automation at Elegran Real Estate
January 1, 2025 - PresentLeads the company’s tech strategy, optimizing workflows, agent enablement, and data-driven decision-making through platform integration, analytics tools, and automation.
Marketing Project Manager at Elegran | Forbes Global Properties
December 31, 2024 - October 12, 2025Owned digital and email marketing strategy, CRM segmentation, and automation; developed analytics dashboards and ROI tracking systems; led content and ad teams to boost lead generation and engagement.
Regional Communications Manager at Swisscontact
January 31, 2021 - October 12, 2025Enhanced visibility and collaboration of regional offices and projects.
Communications & Digital Marketing Expert at Skills for Jobs Project, Swisscontact Albania
December 31, 2019 - October 12, 2025Built communication strategies and marketing plans for the project and its beneficiary vocational education institutions; led campaigns, workshops, and stakeholder events.
Account & Digital Marketing Manager at PIK Creative Advertising Agency, Albania
October 31, 2017 - October 12, 2025Managed omnibus channel campaigns for clients like Heineken, Pepsi, KFC, UN, and GIZ; founded and led the agency’s Digital Marketing Department; implemented performance tracking tools.
Marketing Manager at Mon Cheri Coffee Company, Albania
February 28, 2015 - October 12, 2025Directed marketing strategy, product launches, and loyalty campaigns; optimized internal communication and processes across departments.
Content Creator at Albas Publishing, Albania
June 30, 2013 - October 12, 2025Produced award-winning editorial content for children’s magazines and educational publications.
Director of Technology & Marketing Automation at Elegran Real Estate
January 1, 2025 - PresentLeads the company’s technology strategy, optimizing workflows, agent enablement, and data-driven decision-making through platform integration, analytics tools, and automation.
Marketing Project Manager at Elegran / Forbes Global Properties
December 31, 2024 - October 12, 2025Owned digital and email marketing strategy, CRM segmentation, and automation; developed analytics dashboards and ROI tracking systems; led content and ad teams to boost lead generation and engagement.
Regional Communications Manager at Swisscontact
January 1, 2021 - October 12, 2025Enhanced visibility and collaboration of regional offices and projects.
Communications & Digital Marketing Expert at Skills for Jobs Project, Swisscontact Albania
December 1, 2019 - October 12, 2025Built communication strategies and marketing plans for the project and its beneficiary vocational education institutions; led campaigns, workshops, and stakeholder events.
Account & Digital Marketing Manager at PK Creative Advertising Agency
October 1, 2017 - October 12, 2025Managed omnichannel campaigns for clients like Heineken, Pepsi, KFC, UN, and GIZ; founded and led the agency’s Digital Marketing Department; implemented performance tracking tools.
Marketing Manager at Mon Cheri Coffee Company
February 1, 2015 - October 12, 2025Directed marketing strategy, product launches, and loyalty campaigns; optimized internal communications and processes across departments.
Content Creator at Albas Publishing
June 1, 2013 - October 12, 2025Produced award-winning editorial content for children’s magazines and educational publications.
Education
Postgraduate Degree in Digital Business at Columbia Business School & MIT
January 1, 2021 - October 12, 2025Digital Marketing Strategies: Data, Automation & AI at Northwestern University
January 1, 2021 - October 12, 2025Master in Marketing at University of Tirana
January 1, 2012 - January 1, 2014Bachelor in Business Administration at University of Tirana
January 1, 2009 - January 1, 2012Postgraduate Degree in Digital Business at Columbia Business School & MIT
January 1, 2021 - January 1, 2021Digital Marketing Strategies: Data, Automation & AI at Northwestern University
January 1, 2021 - January 1, 2021Master in Marketing at University of Tirana
January 1, 2012 - January 1, 2014Bachelor in Business Administration at University of Tirana
January 1, 2009 - January 1, 2012Qualifications
Industry Experience
Media & Entertainment, Real Estate & Construction, Education, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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